Viator
What Does Viator Do?
Viator, a TripAdvisor company, is a global leader in the online marketplace for tours, activities, and attractions. Founded in 1995 and acquired by TripAdvisor in 2014, Viator offers an extensive selection of over 300,000 bookable experiences in nearly 200 countries. The platform connects travelers with local tour operators, providing everything from skip-the-line tickets to iconic landmarks and unique, immersive local adventures. Viator aims to make travel planning easier and help travelers create unforgettable memories by offering a wide variety of choices, user reviews, and a seamless booking process.
Where Is Viator's Headquarters?
HQ Function
Serves as the central command for Viator's global strategy, product development, engineering, marketing leadership, and operational oversight, benefiting from TripAdvisor's extensive resources and infrastructure.
Notable Features:
Located within the modern TripAdvisor campus, which features state-of-the-art facilities, collaborative workspaces, and employee amenities designed to foster innovation and well-being.
Work Culture:
As part of TripAdvisor, the work culture is dynamic, innovative, and travel-focused. It emphasizes data-driven decisions, customer satisfaction, and a passion for exploring the world, fostering a collaborative and engaging environment.
HQ Significance:
The Needham headquarters is crucial for aligning Viator's operations with TripAdvisor's broader ecosystem, enabling strategic growth, technological advancement, and a unified approach to the global travel experiences market.
Values Reflected in HQ: The headquarters' environment reflects values such as innovation in travel technology, global connectivity, customer-first approach, and collaborative excellence in building a leading experiences marketplace.
Location:
Viator operates as a global marketplace, providing tours and activities in nearly 200 countries and territories. Its platform is available in multiple languages and supports numerous currencies, catering to a worldwide customer base. While its strategic operations are centralized in key TripAdvisor offices in North America, Europe, and Asia-Pacific, its reach is extended through a vast network of local tour operators and suppliers across the globe, ensuring a diverse and comprehensive offering of travel experiences worldwide.
Street Address:
400 1st Ave
City:
Needham
State/Province:
Massachusetts
Country:
USA
Where Else Does Viator Operate Around the World?
San Francisco, California/USA
Address: Co-located within TripAdvisor's San Francisco office, e.g., 410 Townsend St, San Francisco, CA 94107 (Addresses may vary with flexible workspace trends).
Supports North American operations, supplier relations, and taps into the Bay Area's rich tech talent pool for innovation in travel experiences.
London, UK
Address: Co-located within TripAdvisor's London office, 7 Soho Square, London, W1D 3QB, UK.
Drives Viator's growth and operational management across European, Middle Eastern, and African markets, adapting services to diverse regional needs.
Sydney, Australia
Address: Co-located within TripAdvisor's Sydney office, Level 5, 50 Carrington Street, Sydney NSW 2000, Australia.
Manages and expands Viator's footprint in Australia, New Zealand, and important Asian travel destinations, fostering local partnerships.
Buying Intent Signals for Viator
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Viator? Meet the Executive Team
As of April 2025, Viator' leadership includes:
Who's Investing in Viator?
Viator has been backed by several prominent investors over the years, including:
What Leadership Changes Has Viator Seen Recently?
The primary executive leadership change at Viator in the past year involved Sarah Dines being appointed as President in October 2023. This followed her role as Chief Commercial Officer at Viator and marked a transition from the previous president, Ben Drew.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byViator?
Discover the tools Viator uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Viator Email Formats and Examples
As a TripAdvisor company, Viator employees may use email addresses associated with either the viator.com or tripadvisor.com domain. Common corporate email formats often include [first_initial][last] or [first].[last].
[first_initial][last]@viator.com
Format
sdines@viator.com
Example
70%
Success rate
What's the Latest News About Viator?
PhocusWire • October 5, 2023
Tripadvisor names Sarah Dines president of Viator
Tripadvisor has appointed Sarah Dines as president of Viator, its tours and activities brand. Dines, who was previously Viator's chief commercial officer, steps into the role, succeeding Ben Drew....more
PR Newswire • May 10, 2023
Viator Accelerates Growth with New Tools and Benefits for Operators
Viator announced a suite of new tools and benefits for its operator community, designed to enhance connectivity, streamline onboarding, and provide advanced marketing capabilities to help tour and activity providers grow their businesses on the platform....more
Skift • February 15, 2024
Tripadvisor Sees Viator and TheFork as Key Growth Drivers in 2024
Tripadvisor highlighted Viator's strong performance and its strategic importance for future growth during its earnings call, emphasizing continued investment in the experiences sector....more
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