What Does Viant Do?

Total employees486
HeadquartersIrvine
Founded1999

Viant Technology (NASDAQ: DSP) is a premier people-based advertising software company that empowers marketers and their agencies to effectively plan, execute, and measure their advertising campaigns. Viant's flagship self-service Demand Side Platform (DSP), Adelphic®, offers a comprehensive suite of tools for programmatic advertising across diverse channels including desktop, mobile, connected TV (CTV), linear TV, streaming audio, and digital out-of-home (DOOH). By leveraging advanced artificial intelligence, robust identity resolution, and extensive measurement capabilities, Viant enables advertisers to precisely target audiences and optimize campaign performance. Their commitment to developing cookieless solutions and advancing people-based marketing strategies positions them at the forefront of the evolving digital advertising landscape, helping brands navigate privacy changes while achieving their marketing objectives.

Where Is Viant's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

The Irvine headquarters serves as the central command for Viant's global operations, housing executive leadership, core engineering and product development teams, finance, marketing, human resources, and corporate strategy functions.

Notable Features:

The office is designed to foster collaboration and innovation, featuring modern workspaces, advanced technology infrastructure, and amenities conducive to a dynamic tech environment. While specific architectural marvels are not publicly highlighted, the focus is on a functional, agile, and inspiring setting for a leading ad tech company.

Work Culture:

Viant fosters a work culture centered on innovation, collaboration, accountability, and delivering results in the fast-paced ad tech industry. Employees experience a dynamic environment with opportunities for professional growth, supported by a company that values teamwork, entrepreneurial spirit, and a people-first approach, encouraging continuous learning and adaptation.

HQ Significance:

The Irvine location is significant due to its access to a rich talent pool from nearby universities and established tech companies. Its position in Southern California also facilitates strong connections with West Coast clients and partners in the media, entertainment, and technology sectors.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Viant's core values: 'Live Lead Teach' (empowering employees), 'BIG an GO' (Bias for action, Innovation, Grit, and One Team), by fostering an environment of open communication, technological advancement, and collaborative problem-solving.

Location:

Viant Technology primarily operates with a strong physical presence in North America, including numerous offices across the United States, and an international office in London, UK, to serve the European market. While its direct office footprint is concentrated, Viant's Adelphic® DSP is a cloud-based platform that supports advertising campaigns capable of reaching audiences worldwide. This technological infrastructure allows global advertisers to plan, execute, and measure campaigns across various international markets. Functions supported globally through its platform include programmatic ad buying, multi-channel campaign management, advanced analytics, identity resolution, and comprehensive measurement, accessible to clients irrespective of their geographical location.

Street Address:

2121 Alton Parkway, Suite 100

City:

Irvine

State/Province:

CA

Country:

USA

Where Else Does Viant Operate Around the World?

New York, NY, USA

Address: 10 Grand Central, 155 East 44th Street, New York, NY 10017

To spearhead market penetration and client relationship management in the Eastern United States, a critical region for the advertising and media industry. It facilitates direct engagement with key decision-makers and supports Viant's growth in this competitive market.

Chicago, IL, USA

Address: 20 W Kinzie St, Chicago, IL 60654

To drive business growth and provide localized support for clients in the Midwestern U.S., ensuring Viant's advertising solutions meet the specific needs of this important economic region.

London, UK

Address: Information not readily available for a specific street address. Typically listed as 'London Office'.

To cater to the growing demand for programmatic advertising solutions in Europe, adapt Viant's offerings to local market nuances, and build strategic partnerships within the UK and broader European advertising ecosystem.

Buying Intent Signals for Viant

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Viant? Meet the Executive Team

As of April 2025, Viant' leadership includes:

Tim Vanderhook - Co-Founder & Chief Executive Officer
Chris Vanderhook - Co-Founder & Chief Operating Officer
Razzak Jallow - Chief Financial Officer
Fabrizio Blanco - Chief Technology Officer
Kevin Fliess - Chief Product Officer
Dustin Kwan - Chief Customer Officer
Tom Wolfe - SVP, Business Development
Paul Oronoz - General Counsel & Chief Business Officer
Eric Hrabik - SVP, Finance and Head of Investor Relations

Who's Investing in Viant?

Viant has been backed by several prominent investors over the years, including:

Publicly Traded (NASDAQ: DSP)
The Vanguard Group
BlackRock Inc.
FMR LLC (Fidelity Management & Research)

What Leadership Changes Has Viant Seen Recently?

Hire2
Exits1

In the past year, Viant Technology has strategically strengthened its leadership team with key appointments, including a new Chief Financial Officer and a new Chief Customer Officer. These changes underscore the company's commitment to financial discipline, customer success, and continued growth in the competitive ad tech landscape. There was one notable executive transition as part of a planned CFO succession.

Departures

Larry Madden, Larry Madden departed from the role of CFO as part of a planned leadership transition, with Razzak Jallow taking over the position.

New Appointments:

Razzak Jallow, Razzak Jallow was appointed as the new Chief Financial Officer, bringing extensive financial leadership experience to Viant.
Dustin Kwan, Dustin Kwan joined Viant as Chief Customer Officer, focusing on enhancing the customer experience and driving client success.
Tom Wolfe, Tom Wolfe was promoted to SVP, Business Development, recognizing his contributions and expanding his responsibilities in driving strategic growth.

What Technology (Tech Stack) Is Used byViant?

Discover the tools Viant uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Viant Email Formats and Examples

Viant Technology typically utilizes a common professional email format, with the most prevalent being the first initial followed by the last name. For example, if contacting an employee named Jane Doe, the email would likely be 'jdoe@viantinc.com'. This format is widely adopted and generally reliable for reaching individuals within the company.

[first_initial][last]@viantinc.com

Format

jdoe@viantinc.com

Example

90%

Success rate

What's the Latest News About Viant?

Viant Technology Press Release • April 30, 2024

Viant Technology to Report First Quarter 2024 Financial Results on May 9, 2024

Viant Technology announced it will report its financial results for the first quarter ended March 31, 2024, after market close on Thursday, May 9, 2024. The company will host a conference call and webcast to discuss the results....more

Viant Technology Press Release • March 4, 2024

Viant Technology Appoints Razzak Jallow as Chief Financial Officer

Viant Technology announced the appointment of Razzak Jallow as Chief Financial Officer, effective March 18, 2024, succeeding Lawrence (Larry) Madden who will assist in an orderly transition....more

Viant Technology Press Release • February 28, 2024

Viant Technology Announces Fourth Quarter and Full Year 2023 Financial Results

Viant reported its financial results for the fourth quarter and full year ended December 31, 2023, highlighting revenue growth and strategic advancements in its advertising software platform....more

Viant Technology Press Release • November 7, 2023

Viant Technology Named a Challenger in the 2023 Gartner® Magic Quadrant™ for Ad Tech

Viant announced its recognition as a Challenger in the 2023 Gartner Magic Quadrant for Ad Tech for the second consecutive year, citing its Adelphic DSP capabilities and customer focus....more

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