What Does Viamedia Do?

Total employees379
HeadquartersLexington
Founded2001

Viamedia is a prominent independent media and advertising solutions company specializing in helping advertisers reach local audiences across a variety of platforms. They offer a comprehensive suite of services encompassing linear television, connected TV (CTV), streaming (OTT), and digital advertising. Viamedia works with a diverse range of clients, from small local businesses to larger regional and national advertisers, providing them with targeted advertising strategies, campaign execution, and detailed analytics. Their focus is on maximizing advertising ROI by leveraging deep market knowledge and advanced technology to connect brands with their desired customers effectively.

Where Is Viamedia's Headquarters?

Viamedia officeViamedia officeViamedia officeViamedia office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Lexington headquarters serves as the central command for Viamedia's strategic planning, administrative operations, technology development, financial management, and client support services across the United States.

Notable Features:

The headquarters is situated in a modern office complex, likely featuring contemporary office amenities designed to foster collaboration and innovation among its teams. Specific architectural highlights are not publicly detailed, but it provides a professional environment for its corporate functions.

Work Culture:

Viamedia's headquarters likely fosters a dynamic, fast-paced, and results-driven work culture, characteristic of the media and advertising technology industry. Emphasis is placed on innovation, client satisfaction, and collaborative problem-solving to navigate the evolving media landscape.

HQ Significance:

The Lexington headquarters is significant as it anchors Viamedia's national operations, housing key decision-makers and centralizing the development and deployment of their advertising technologies and strategies.

Values Reflected in HQ: The headquarters likely reflects Viamedia's values of professionalism, technological advancement, customer focus, and operational excellence through its infrastructure and work environment.

Location:

Viamedia's operations are primarily focused within the United States. They provide comprehensive local and regional advertising solutions across a multitude of U.S. markets, supporting campaigns with national reach for American audiences. While they don't maintain a significant international office footprint, their technological solutions and partnerships can support advertisers aiming to reach diverse U.S. populations.

Street Address:

2424 Harrodsburg Road, Suite 200

City:

Lexington

State/Province:

KY

Country:

USA

Where Else Does Viamedia Operate Around the World?

New York, NY/USA

Address: 125 West 55th Street, 17th Floor, New York, NY 10019

To strengthen Viamedia's presence in the Northeast and provide direct support and tailored advertising solutions to clients in the New York metropolitan area and surrounding regions.

Various Markets, USA

Address: Multiple local presences across the United States

To provide localized advertising expertise, campaign management, and client service tailored to the specific needs and demographics of each market Viamedia serves.

Buying Intent Signals for Viamedia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Viamedia? Meet the Executive Team

As of April 2025, Viamedia' leadership includes:

David Solomon - President & Chief Executive Officer
Madeline Kissel - Chief Financial Officer
Randy Lykes - Chief Technology Officer
Rick Nicholas - Chief Operating Officer
Charles Noonan - Chief Revenue Officer
Brendan Killian - Chief Sales Officer

Who's Investing in Viamedia?

Viamedia has been backed by several prominent investors over the years, including:

Marketron (Acquiring Company)
Rubicon Technology Partners (Owner of Marketron)

What Leadership Changes Has Viamedia Seen Recently?

Hire3
Exits0

Viamedia has seen significant leadership appointments in the past year, including a new CEO and promotions to Chief Revenue Officer and Chief Sales Officer, strengthening its executive team for future growth. No major executive departures have been publicly announced during this period.

New Appointments:

David Solomon, David Solomon appointed as new President & CEO.
Charles Noonan, Charles Noonan promoted to Chief Revenue Officer.
Brendan Killian, Brendan Killian promoted to Chief Sales Officer.

What Technology (Tech Stack) Is Used byViamedia?

Discover the tools Viamedia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Viamedia Email Formats and Examples

Viamedia likely utilizes common corporate email address formats. The most probable formats include a combination of the employee's first name, last name, or initials, followed by '@viamediatv.com'.

[first_initial][last]@viamediatv.com (e.g., jsmith@viamediatv.com), [first].[last]@viamediatv.com (e.g., john.smith@viamediatv.com)

Format

dsolomon@viamediatv.com

Example

80%

Success rate

What's the Latest News About Viamedia?

PR Newswire • February 20, 2024

Viamedia Partners with Octillion to Expand CTV/OTT Advertising Reach

Viamedia announced a strategic partnership with Octillion, a leading programmatic CTV/OTT advertising platform. This collaboration aims to enhance Viamedia's capabilities in delivering targeted advertising across connected TV and over-the-top streaming services, offering clients expanded reach and more sophisticated campaign options....more

PR Newswire • November 2, 2023

Viamedia Promotes Charles Noonan to Chief Revenue Officer and Brendan Killian to Chief Sales Officer

Viamedia announced the promotions of Charles Noonan to Chief Revenue Officer (CRO) and Brendan Killian to Chief Sales Officer (CSO). These appointments are intended to strengthen Viamedia's leadership team and drive its next phase of growth in the evolving media landscape....more

GlobeNewswire via Marketron • July 11, 2023

Marketron Completes Acquisition of Viamedia

Marketron, a leading provider of business software solutions for the broadcast industry, announced the successful completion of its acquisition of Viamedia. This strategic move combines Viamedia's cross-platform local advertising expertise with Marketron's technology solutions to offer enhanced services to the media industry....more

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