What Does Viacelere Do?

Total employees687
HeadquartersMadrid
Founded2007

Viacelere is a prominent real estate company specializing in the development, investment, and management of residential assets, primarily in Spain and Portugal. Founded in 2007, the company is recognized for its strong commitment to innovation, sustainability, and the industrialization of the construction process. Viacelere aims to deliver high-quality, energy-efficient homes designed to meet modern living standards, focusing on customer satisfaction and creating value for its stakeholders. They incorporate cutting-edge technology and sustainable practices throughout their project lifecycles, from land acquisition to post-sales service.

Where Is Viacelere's Headquarters?

Viacelere officeViacelere officeViacelere officeViacelere office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Madrid headquarters houses key corporate functions including executive management, finance, operations, legal, marketing, and strategic planning for all national and international projects.

Notable Features:

Modern office facilities designed to promote collaboration and innovation, likely featuring sustainable design elements in line with the company's core values. It provides a technologically advanced environment for its employees.

Work Culture:

Viacelere fosters a dynamic and innovative work culture, emphasizing teamwork, professional development, and a commitment to excellence. Employees are encouraged to contribute to the company's sustainable and forward-thinking approach to real estate.

HQ Significance:

As the nerve center of the company, the Madrid HQ is crucial for coordinating Viacelere's diverse portfolio, driving its strategic growth in key markets, and maintaining its leadership in sustainable and industrialized construction.

Values Reflected in HQ: The headquarters' design and operations likely reflect Viacelere's core values of innovation, sustainability, quality, customer-centricity, and efficiency.

Location:

Viacelere primarily operates in Spain, with a significant and growing presence across various autonomous communities including Madrid, Catalonia, Andalusia, Valencia, Basque Country, and others. The company also has a strategic international presence in Portugal, focusing on major cities. Globally (within these two countries), Viacelere supports functions such as land acquisition, architectural design, industrialized construction, project management, sales, marketing, and customer service for its residential developments.

Street Address:

Calle de Carlos XII, 9-11

City:

Madrid

State/Province:

Community of Madrid

Country:

Spain

Where Else Does Viacelere Operate Around the World?

Barcelona, Catalonia, Spain

Address: Carrer de Tarragona, 161, Planta 14, 08014 Barcelona

To strengthen Viacelere's presence in the significant Catalan real estate market, overseeing project execution from conception to delivery and ensuring alignment with regional housing needs and preferences.

Seville, Andalusia, Spain

Address: Edificio Torre Sevilla, P10, Módulo F, Calle Gonzalo Jiménez de Quesada, 2, 41092 Sevilla

To expand Viacelere's footprint in Andalusia, identifying development opportunities and delivering sustainable housing solutions to the local population.

Valencia, Valencian Community, Spain

Address: Plaza del Ayuntamiento, 26-27, Puerta B, Entresuelo, 46002 Valencia

To cater to the residential market in Valencia and surrounding areas, leveraging local market insights to develop appealing and sustainable homes.

Lisbon, Portugal

Address: Avenida da Liberdade, nº 245, 3º Andar, Fração E, 1250-143 Lisboa

To spearhead Viacelere's expansion and project execution in Portugal, focusing on key urban areas like Lisbon and Porto, adapting its innovative and sustainable model to the Portuguese context.

Buying Intent Signals for Viacelere

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Viacelere? Meet the Executive Team

As of April 2025, Viacelere' leadership includes:

José Ignacio Morales Plaza - Chief Executive Officer (Consejero Delegado)
Héctor Serrat - Chief Financial Officer (Director General Financiero)
Teresa Marzo - Chief Executive Officer Negocio (Directora General de Negocio)
Miguel Ángel González - Chief Operations Officer (Director General de Operaciones)
Ana Albarracín - Director of People & Sustainability (Directora de Personas y Sostenibilidad)

Who's Investing in Viacelere?

Viacelere has been backed by several prominent investors over the years, including:

Värde Partners
Marathon Asset Management
Attestor Capital
Bardin Hill Investment Partners
Bank of America
Société Générale (as lender/refinancer)
Scotiabank (as lender/refinancer)

What Leadership Changes Has Viacelere Seen Recently?

Hire0
Exits0

No major widely publicized executive hires or exits at the top C-suite level (CEO, CFO) have been noted for Viacelere in the past 12-18 months. Leadership appears stable. Any changes would typically be announced via official press releases or significant media coverage.

What Technology (Tech Stack) Is Used byViacelere?

Discover the tools Viacelere uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Viacelere Email Formats and Examples

Viacelere commonly uses the email format combining the first initial and full last name. Variations might exist for common names or specific departments, but this is the most frequently observed pattern.

flast@viacelere.com

Format

jmorales@viacelere.com

Example

85%

Success rate

What's the Latest News About Viacelere?

brainsre.newsOctober 26, 2023

Viacelere Refinances €200Mn of Debt with Société Générale and Scotiabank

Viacelere has successfully refinanced €200 million of its debt. The syndicated loan, which matures in four years, was subscribed by Société Générale and Scotiabank. This move aims to strengthen its financial position and support ongoing operations....more

Iberian PropertyFebruary 15, 2024

Vía Célere and Primevest CP deliver their first Build to Rent project in Málaga

Vía Célere, specializing in the development, investment, and management of real estate assets, and Primevest Capital Partners, have completed the delivery of their first build-to-rent (BTR) project in Málaga. The development comprises 100 homes with 1, 2, and 3 bedrooms....more

PropertyEUJuly 19, 2023

Värde Partners-owned Via Celere mulls fresh attempt at IPO

Spanish housebuilder Via Celere, owned by Värde Partners, is reportedly considering a fresh attempt at an Initial Public Offering (IPO) in 2024 or 2025, depending on market conditions. The company had previously postponed IPO plans in 2018 and 2021....more

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