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VHT, now an integral part of NICE, is renowned for its pioneering work in customer experience (CX) software, particularly its market-leading callback solutions. For over two decades, VHT's technology has empowered organizations to enhance customer satisfaction, reduce wait times in contact centers, and improve operational efficiency. By allowing customers to opt for a callback instead of holding, VHT transforms potentially frustrating interactions into positive experiences. Its solutions are now integrated into NICE's CXone platform, contributing to comprehensive, AI-driven customer journey orchestration.
Served as the core center for VHT's software development, engineering, sales, marketing, and administrative functions, focusing on creating and delivering advanced customer experience and callback technologies.
The Akron office was typically situated in a modern workspace designed to foster collaboration and innovation, reflecting its tech-company ethos.
VHT was known for a dynamic and innovative work culture, emphasizing customer-centricity, technological excellence, and collaborative problem-solving to address contact center challenges.
The Akron headquarters was pivotal to VHT's growth and establishment as a leader in the callback technology market, serving as the birthplace for many of its core innovations before its integration into NICE.
Through its integration with NICE, VHT's technologies and solutions are utilized by organizations globally. NICE maintains a significant international presence with offices and operations across the Americas, Europe, Asia Pacific, and the Middle East & Africa. This global network supports sales, customer service, research and development, and professional services for NICE's comprehensive suite of CX solutions, including the capabilities originally developed by VHT.
77 S Main St
Akron
Ohio
USA
Address: Historically: Two American Center, 3102 West End Ave, Suite 400, Nashville, TN 37203. Current status integrated within NICE's operational footprint.
Expanded VHT's geographical reach, provided access to a diverse talent pool, and supported client services in the Southeastern United States and beyond.
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As of April 2025, VHT Studios' leadership includes:
VHT Studios has been backed by several prominent investors over the years, including:
Following VHT's acquisition by NICE in May 2022, VHT's executive team and operations were integrated into NICE's CX division. As such, executive news in the last 12 months primarily pertains to NICE's broader corporate and CX leadership. No prominent executive hires or exits specifically branded under 'VHT' (as a standalone entity) have been reported recently, as leadership roles are now within the NICE structure.
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As VHT is now part of NICE, email communications would follow NICE's corporate email structure. Common formats for large tech companies like NICE include [first].[last]@domain.com or [first_initial][last]@domain.com.
[first].[last]@nice.com
Format
john.smith@nice.com
Example
85%
Success rate
NICE Newsroom • March 5, 2024
NICE announced its recognition as the sole Leader in the 2024 S&P Global Market Intelligence Contact Center AI Solutions (CCAIS) Radar. NICE CXone, which integrates advanced technologies including those from VHT for optimized customer journeys and callback functionalities, is praised for its comprehensive AI-driven capabilities....more
CX Today • November 15, 2023
Modern CCaaS platforms such as NICE CXone, which has significantly enhanced its offerings through strategic acquisitions like VHT, underscore the crucial role of integrated features like intelligent callback. These capabilities are vital for effectively managing peak call volumes and substantially improving overall customer satisfaction by minimizing hold times....more
NICE Newsroom • May 4, 2022
NICE (Nasdaq: NICE) announced it entered into an agreement to acquire Virtual Hold Technology (VHT), a leading provider of callback and customer engagement solutions. This acquisition reinforces NICE’s commitment to delivering seamless digital customer experiences by expanding the capabilities of its CXone platform....more
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