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Vextras was a technology company specializing in e-commerce automation and integration solutions. Founded in 2010, Vextras provided tools to help online retailers streamline operations by automating tasks like order processing, inventory management, and data synchronization across platforms such as Shopify, BigCommerce, and marketplaces. In March 2018, Vextras was acquired by SureDone, a multi-channel e-commerce platform, to enhance SureDone's automation capabilities. Vextras's technology aimed to save e-commerce businesses time, reduce manual errors, and facilitate scalability by connecting disparate systems.
Served as the main hub for Vextras's software development, customer support, sales, and business operations, focusing on creating and delivering e-commerce automation solutions.
As a software development company, its facilities likely prioritized collaborative workspaces and robust IT infrastructure. Specific architectural details of its former office are not widely publicized.
Prior to acquisition, Vextras likely fostered an innovative, agile, and customer-focused work environment, typical of a tech startup in the e-commerce solutions space, emphasizing problem-solving and rapid development.
The Phoenix location was significant as the operational core where Vextras developed its specialized e-commerce integration products, contributing to the efficiency of numerous online businesses before its technology was incorporated into SureDone.
As a SaaS provider, Vextras's e-commerce solutions were accessible to online businesses globally, supporting clients in various countries. Its direct physical presence was concentrated in the US, but its software facilitated international e-commerce operations by integrating with globally used platforms. Post-acquisition, its technology contributes to SureDone's broader global service offerings.
[Specific street address details for its former primary operational base are not readily public]
Phoenix
Arizona
USA
Address: N/A
N/A
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As of April 2025, Vextras' leadership includes:
Vextras has been backed by several prominent investors over the years, including:
Vextras was acquired by SureDone in March 2018. Consequently, there have been no executive movements pertaining to Vextras as an independent entity in the last 12 months. Any leadership changes related to its former operations or technology would occur within the SureDone organization.
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Prior to its acquisition, Vextras likely used common email formats for tech companies. Standard patterns typically include combinations of first name, last name, and initial with the company domain. For example, [first_initial][last]@vextras.com or [first].[last]@vextras.com.
[first_initial][last]@vextras.com (speculative historical format)
Format
choffman@vextras.com (speculative example based on founder name and common format)
Example
5%
Success rate
SureDone Blog • March 20, 2018
SureDone announced its acquisition of Vextras, an e-commerce automation and integration solutions provider. This strategic acquisition aimed to bolster SureDone's platform by incorporating Vextras's technology for enhanced data synchronization and process automation for online merchants....more
Practical Ecommerce • February 1, 2017
Vextras was mentioned as a tool for e-commerce sellers, highlighting its role in providing integrations and automation, such as connecting Shopify to QuickBooks Online. This showcases its utility in the e-commerce ecosystem prior to acquisition....more
Vextras (via PRWeb/Archive) • August 2, 2016
Vextras announced expanded support for key e-commerce platforms and services including Shopify and ShippingEasy, further enhancing its automation toolkit for online retailers by enabling seamless data flow between these systems....more
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