What Does Vextras Do?

Total employees10
HeadquartersPhoenix
Founded2010

Vextras was a technology company specializing in e-commerce automation and integration solutions. Founded in 2010, Vextras provided tools to help online retailers streamline operations by automating tasks like order processing, inventory management, and data synchronization across platforms such as Shopify, BigCommerce, and marketplaces. In March 2018, Vextras was acquired by SureDone, a multi-channel e-commerce platform, to enhance SureDone's automation capabilities. Vextras's technology aimed to save e-commerce businesses time, reduce manual errors, and facilitate scalability by connecting disparate systems.

Where Is Vextras's Headquarters?

Vextras officeVextras officeVextras officeVextras office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the main hub for Vextras's software development, customer support, sales, and business operations, focusing on creating and delivering e-commerce automation solutions.

Notable Features:

As a software development company, its facilities likely prioritized collaborative workspaces and robust IT infrastructure. Specific architectural details of its former office are not widely publicized.

Work Culture:

Prior to acquisition, Vextras likely fostered an innovative, agile, and customer-focused work environment, typical of a tech startup in the e-commerce solutions space, emphasizing problem-solving and rapid development.

HQ Significance:

The Phoenix location was significant as the operational core where Vextras developed its specialized e-commerce integration products, contributing to the efficiency of numerous online businesses before its technology was incorporated into SureDone.

Values Reflected in HQ: The operational ethos at Vextras would have reflected values of innovation, automation efficiency, and customer success, core to its mission of simplifying complex e-commerce operations for sellers.

Location:

As a SaaS provider, Vextras's e-commerce solutions were accessible to online businesses globally, supporting clients in various countries. Its direct physical presence was concentrated in the US, but its software facilitated international e-commerce operations by integrating with globally used platforms. Post-acquisition, its technology contributes to SureDone's broader global service offerings.

Street Address:

[Specific street address details for its former primary operational base are not readily public]

City:

Phoenix

State/Province:

Arizona

Country:

USA

Where Else Does Vextras Operate Around the World?

N/A - Primarily single location

Address: N/A

N/A

Buying Intent Signals for Vextras

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vextras? Meet the Executive Team

As of April 2025, Vextras' leadership includes:

Chris Hoffman - Founder & CEO (at time of acquisition)

Who's Investing in Vextras?

Vextras has been backed by several prominent investors over the years, including:

Information on specific investors is not publicly disclosed. Vextras was likely bootstrapped or privately funded prior to its acquisition by SureDone.

What Leadership Changes Has Vextras Seen Recently?

Hire0
Exits0

Vextras was acquired by SureDone in March 2018. Consequently, there have been no executive movements pertaining to Vextras as an independent entity in the last 12 months. Any leadership changes related to its former operations or technology would occur within the SureDone organization.

What Technology (Tech Stack) Is Used byVextras?

Discover the tools Vextras uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vextras Email Formats and Examples

Prior to its acquisition, Vextras likely used common email formats for tech companies. Standard patterns typically include combinations of first name, last name, and initial with the company domain. For example, [first_initial][last]@vextras.com or [first].[last]@vextras.com.

[first_initial][last]@vextras.com (speculative historical format)

Format

choffman@vextras.com (speculative example based on founder name and common format)

Example

5%

Success rate

What's the Latest News About Vextras?

SureDone BlogMarch 20, 2018

SureDone Acquires E-commerce Automation Provider Vextras

SureDone announced its acquisition of Vextras, an e-commerce automation and integration solutions provider. This strategic acquisition aimed to bolster SureDone's platform by incorporating Vextras's technology for enhanced data synchronization and process automation for online merchants....more

Practical EcommerceFebruary 1, 2017

Vextras mentioned in 'New Shopping Carts for 2017' (as integration partner)

Vextras was mentioned as a tool for e-commerce sellers, highlighting its role in providing integrations and automation, such as connecting Shopify to QuickBooks Online. This showcases its utility in the e-commerce ecosystem prior to acquisition....more

Vextras (via PRWeb/Archive)August 2, 2016

Vextras Adds Support for Shopify, ShippingEasy, and More, Expanding its E-commerce Automation Capabilities

Vextras announced expanded support for key e-commerce platforms and services including Shopify and ShippingEasy, further enhancing its automation toolkit for online retailers by enabling seamless data flow between these systems....more

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