HQ Function

Serves as the central hub for coffee roasting operations, quality control (cupping lab), product development, training, administration, and strategic company management.

Notable Features:

Features their primary coffee roasting facility, a state-of-the-art cupping lab for quality assurance, training facilities for baristas and staff, and corporate offices. The design likely reflects their coastal California roots and commitment to craftsmanship.

Work Culture:

A passionate, innovative, and quality-driven environment. Employees often share a deep appreciation for coffee. The culture likely emphasizes sustainability, community engagement, and a vibrant, creative atmosphere influenced by its Santa Cruz origins.

HQ Significance:

The HQ is the heart of Verve's operations, ensuring the consistent quality and unique flavor profiles of their coffee. It's where their Farmlevel sourcing philosophy is coordinated and their brand identity is cultivated.

Values Reflected in HQ: Commitment to quality (through advanced roasting and cupping), sustainability (as the hub for Farmlevel initiatives), innovation (in coffee products and processes), and community (as a central point for the Verve team).

Location:

Verve Coffee Roasters has a significant physical presence in the United States, primarily in California (Santa Cruz, Los Angeles, San Francisco Bay Area, San Diego) and an international retail footprint in Japan (Tokyo, Kamakura). Their 'Farmlevel Initiative' for coffee sourcing creates a global operational network, involving direct trade relationships with coffee producers in key growing regions across Latin America (e.g., Colombia, Honduras, Costa Rica), Africa (e.g., Ethiopia, Kenya), and occasionally other parts of the world. While their corporate offices are in the US, their sourcing, brand influence, and online sales are global.

Street Address:

104 Bronson St, Suite 19

City:

Santa Cruz

State/Province:

CA

Country:

USA