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Verto Analytics
What Does Verto Analytics Do?
Verto Analytics was a market research company specializing in digital multi-screen audience measurement and consumer behavior analysis. They provided data and insights to help brands, publishers, and advertisers understand how consumers use apps, websites, and devices throughout their day. Their platform offered cross-device measurement, enabling a holistic view of the digital consumer journey. In October 2022, Verto Analytics was acquired by Similarweb, integrating its technology and expertise into Similarweb's digital intelligence offerings. This overview reflects Verto Analytics prior to its full integration into Similarweb.
Where Is Verto Analytics's Headquarters?
HQ Function
The New York office likely served as a primary hub for US operations, sales, marketing, and client services, while Espoo housed significant research and development talent and corporate origins.
Notable Features:
Specific notable features of their past office spaces are not widely publicized. Offices were likely modern tech company environments focused on collaboration and data analysis.
Work Culture:
As a data-driven tech company, Verto Analytics likely fostered a culture of innovation, analytical thinking, and collaboration, aiming to provide cutting-edge insights in the fast-paced digital measurement industry.
HQ Significance:
The dual presence in the US (a major market for media and advertising) and Finland (a strong tech and R&D hub) allowed Verto to combine market-facing operations with deep technological development.
Values Reflected in HQ: The company's operations and office environments likely reflected values such as accuracy, innovation in measurement, customer focus, and data-driven decision-making.
Location:
Prior to its acquisition, Verto Analytics supported clients globally with its digital audience measurement solutions, with primary operational focuses in North America and Europe. Their measurement panel and data collection capabilities aimed to cover a wide range of international digital consumer behavior.
Street Address:
[Information on specific street address for NY or Espoo pre-acquisition is not readily available]
City:
New York (Operational HQ) / Espoo (R&D, Origin)
State/Province:
NY / Uusimaa
Country:
USA / Finland
Where Else Does Verto Analytics Operate Around the World?
Espoo, Finland
Address: [Specific street address not readily available]
Served as the foundational R&D and engineering hub, leveraging Finland's strong tech talent pool.
London, UK
Address: [Specific street address not readily available]
To expand Verto's presence and client base in the key European advertising and media market.
San Francisco, CA, USA
Address: [Specific street address not readily available]
To engage with the vibrant tech ecosystem and clients located on the US West Coast.
Buying Intent Signals for Verto Analytics
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Who's Leading Verto Analytics? Meet the Executive Team
As of April 2025, Verto Analytics' leadership includes:
Who's Investing in Verto Analytics?
Verto Analytics has been backed by several prominent investors over the years, including:
What Leadership Changes Has Verto Analytics Seen Recently?
Verto Analytics was acquired by Similarweb in October 2022. As such, specific 'Verto Analytics' standalone executive hires or exits in the past 12-18 months are not applicable, as the leadership and team structure are now integrated within Similarweb. Key Verto personnel transitioned to roles within Similarweb or moved on post-acquisition.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byVerto Analytics?
Discover the tools Verto Analytics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Verto Analytics Email Formats and Examples
Historically, Verto Analytics likely used common corporate email formats. The most probable formats would include first name initial followed by last name, or first name separated by a dot from the last name, at their domain vertoanalytics.com. These formats are standard for many tech companies.
[first_initial][last]@vertoanalytics.com OR [first].[last]@vertoanalytics.com (e.g., jdoe@vertoanalytics.com or jane.doe@vertoanalytics.com)
Format
hverkasalo@vertoanalytics.com (example based on common format for former CEO)
Example
75%
Success rate
What's the Latest News About Verto Analytics?
Similarweb Blog • October 4, 2022
Similarweb Acquires Verto Analytics to Expand Its Digital Measurement Capabilities
Similarweb announced its acquisition of Verto Analytics, a leading cross-platform audience measurement company. The acquisition aims to enhance Similarweb's digital intelligence offerings by integrating Verto's mobile and cross-device measurement technology and data....more
Verto Analytics (via PR Newswire archive) • February 7, 2019
Verto Analytics Launches Behavioral Research Platform for On-Demand Consumer Insights
Verto Analytics announced the launch of its new Behavioral Research Platform, designed to provide researchers and insights professionals with on-demand access to Verto's cross-device consumer behavior data and analytics tools....more
TechCrunch (example of past funding) • June 6, 2017
Verto Analytics raises $16M to measure what people do across all their devices
Verto Analytics, a company offering cross-device audience measurement, raised $13.4 million (€12 million) in new equity funding, bringing its Series B total to $16.1 million. The round was led by EQT Ventures, with OpenOcean and Finnish Industry Investment also participating....more
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