What Does VerticalResponse Do?

Total employees34
HeadquartersShoreview
Founded2001

VerticalResponse, a Deluxe company, provides intuitive and affordable email marketing, social media marketing, and landing page creation tools tailored for small to medium-sized businesses. Their platform empowers users to easily create, send, and track marketing campaigns, helping them connect with customers and grow their business. VerticalResponse focuses on simplifying digital marketing, offering features like customizable templates, automation, list management, and analytics.

Where Is VerticalResponse's Headquarters?

VerticalResponse officeVerticalResponse officeVerticalResponse officeVerticalResponse office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Deluxe Corporation's operations, strategy, and support for all its business segments, including VerticalResponse's email and marketing automation solutions. It's where key decisions regarding product development, marketing, and overall business strategy for brands like VerticalResponse are made.

Notable Features:

Modern corporate campus facilities designed to foster collaboration, innovation, and employee well-being, supporting a diverse range of business functions.

Work Culture:

The work culture at Deluxe, which extends to teams working on VerticalResponse, emphasizes customer-centricity, technological innovation, integrity, and a collaborative environment. There's a focus on empowering small businesses through technology and trusted solutions.

HQ Significance:

The headquarters is pivotal to Deluxe's strategic direction and operational excellence. It supports the development, marketing, and delivery of a wide array of products and services, including the VerticalResponse platform, ensuring alignment with the company's mission to be a trusted technology-enabled solutions provider.

Values Reflected in HQ: The headquarters' design and operations likely reflect Deluxe's core values such as customer focus, innovation, teamwork, integrity, and community engagement.

Location:

While VerticalResponse's parent company, Deluxe, primarily has physical offices in North America, the VerticalResponse platform is a digital service accessible to small businesses globally. Its services are used by customers in numerous countries to conduct their email marketing and online engagement efforts. Support and operations are centralized but cater to a worldwide user base.

Street Address:

3680 Victoria Street North

City:

Shoreview

State/Province:

MN

Country:

USA

Where Else Does VerticalResponse Operate Around the World?

Atlanta, GA, USA

Address: Multiple Deluxe locations in the Atlanta metro area (e.g., Kennesaw)

Serves as a key operational and talent hub for Deluxe in the Southeastern United States, supporting a broad range of business functions and customer engagement.

Lenexa, KS, USA

Address: A significant Deluxe operational center.

Acts as a central operations site for Deluxe, facilitating service delivery and support for customers across North America.

Buying Intent Signals for VerticalResponse

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VerticalResponse? Meet the Executive Team

As of April 2025, VerticalResponse' leadership includes:

Barry C. McCarthy - President and CEO, Deluxe Corporation
Garry Capers - President, Cloud Solutions, Deluxe Corporation
Yogaraj (Yogs) Jayaprakasam - Senior Vice President, Chief Technology and Digital Officer, Deluxe Corporation
Scott C. Bomar - Senior Vice President, Chief Financial Officer, Deluxe Corporation
Jean Herrick - Senior Vice President, Chief Human Resources Officer, Deluxe Corporation

Who's Investing in VerticalResponse?

VerticalResponse has been backed by several prominent investors over the years, including:

Deluxe Corporation (NYSE: DLX) is a publicly traded company. Major institutional investors include:
BlackRock Inc.
Vanguard Group, Inc.
Dimensional Fund Advisors LP
State Street Corporation

What Leadership Changes Has VerticalResponse Seen Recently?

Hire1
Exits0

VerticalResponse operates as a brand within Deluxe Corporation. Major executive leadership changes are typically at the Deluxe corporate level. In the past 12 months, Deluxe has seen key appointments strengthening its corporate functions. No prominent departures from the core executive team directly overseeing the business segment including VerticalResponse have been publicly announced.

New Appointments:

Jean Herrick, Jean Herrick was appointed as the new SVP, Chief Human Resources Officer for Deluxe Corporation, bringing extensive experience in HR leadership to the company.

What Technology (Tech Stack) Is Used byVerticalResponse?

Discover the tools VerticalResponse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VerticalResponse Email Formats and Examples

For VerticalResponse, which is part of Deluxe Corporation, common email formats for employees, particularly those in support or direct product roles, might use the @verticalresponse.com domain. For corporate roles within Deluxe, @deluxe.com would be used. A common pattern for @verticalresponse.com is [first_initial][last].

[first_initial][last]@verticalresponse.com

Format

jdoe@verticalresponse.com

Example

80%

Success rate

What's the Latest News About VerticalResponse?

VerticalResponse Blog • May 28, 2024

VerticalResponse News: Spring Clean Your Marketing: A Guide to Email List Hygiene

VerticalResponse published a guide on their blog emphasizing the importance of email list hygiene for effective marketing campaigns, offering tips on how to maintain a healthy and engaged subscriber list....more

VerticalResponse Blog • May 20, 2024

VerticalResponse News: How to Create a Content Calendar for Your Small Business

VerticalResponse provided actionable advice for small businesses on creating and utilizing content calendars to streamline their marketing efforts and maintain consistent communication with their audience....more

Deluxe Newsroom (Parent Company) • April 30, 2024

Deluxe Corporation (VerticalResponse's Parent Company) Reports First Quarter 2024 Financial Results

Deluxe announced its Q1 2024 financial results, highlighting performance across its segments including Cloud Solutions, which encompasses services like VerticalResponse. The report typically provides insights into the company's strategic initiatives and market outlook....more

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