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VerticalResponse, a Deluxe company, provides intuitive and affordable email marketing, social media marketing, and landing page creation tools tailored for small to medium-sized businesses. Their platform empowers users to easily create, send, and track marketing campaigns, helping them connect with customers and grow their business. VerticalResponse focuses on simplifying digital marketing, offering features like customizable templates, automation, list management, and analytics.
Serves as the central hub for Deluxe Corporation's operations, strategy, and support for all its business segments, including VerticalResponse's email and marketing automation solutions. It's where key decisions regarding product development, marketing, and overall business strategy for brands like VerticalResponse are made.
Modern corporate campus facilities designed to foster collaboration, innovation, and employee well-being, supporting a diverse range of business functions.
The work culture at Deluxe, which extends to teams working on VerticalResponse, emphasizes customer-centricity, technological innovation, integrity, and a collaborative environment. There's a focus on empowering small businesses through technology and trusted solutions.
The headquarters is pivotal to Deluxe's strategic direction and operational excellence. It supports the development, marketing, and delivery of a wide array of products and services, including the VerticalResponse platform, ensuring alignment with the company's mission to be a trusted technology-enabled solutions provider.
While VerticalResponse's parent company, Deluxe, primarily has physical offices in North America, the VerticalResponse platform is a digital service accessible to small businesses globally. Its services are used by customers in numerous countries to conduct their email marketing and online engagement efforts. Support and operations are centralized but cater to a worldwide user base.
3680 Victoria Street North
Shoreview
MN
USA
Address: Multiple Deluxe locations in the Atlanta metro area (e.g., Kennesaw)
Serves as a key operational and talent hub for Deluxe in the Southeastern United States, supporting a broad range of business functions and customer engagement.
Address: A significant Deluxe operational center.
Acts as a central operations site for Deluxe, facilitating service delivery and support for customers across North America.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, VerticalResponse' leadership includes:
VerticalResponse has been backed by several prominent investors over the years, including:
VerticalResponse operates as a brand within Deluxe Corporation. Major executive leadership changes are typically at the Deluxe corporate level. In the past 12 months, Deluxe has seen key appointments strengthening its corporate functions. No prominent departures from the core executive team directly overseeing the business segment including VerticalResponse have been publicly announced.
Discover the tools VerticalResponse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
For VerticalResponse, which is part of Deluxe Corporation, common email formats for employees, particularly those in support or direct product roles, might use the @verticalresponse.com domain. For corporate roles within Deluxe, @deluxe.com would be used. A common pattern for @verticalresponse.com is [first_initial][last].
[first_initial][last]@verticalresponse.com
Format
jdoe@verticalresponse.com
Example
80%
Success rate
VerticalResponse Blog • May 28, 2024
VerticalResponse published a guide on their blog emphasizing the importance of email list hygiene for effective marketing campaigns, offering tips on how to maintain a healthy and engaged subscriber list....more
VerticalResponse Blog • May 20, 2024
VerticalResponse provided actionable advice for small businesses on creating and utilizing content calendars to streamline their marketing efforts and maintain consistent communication with their audience....more
Deluxe Newsroom (Parent Company) • April 30, 2024
Deluxe announced its Q1 2024 financial results, highlighting performance across its segments including Cloud Solutions, which encompasses services like VerticalResponse. The report typically provides insights into the company's strategic initiatives and market outlook....more
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