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Vertebrae
What Does Vertebrae Do?
Vertebrae was a technology company specializing in 3D and augmented reality (AR) solutions tailored for the e-commerce sector. Founded in 2015, Vertebrae enabled brands and retailers to create, manage, and deploy immersive 3D and AR product experiences, significantly enhancing the online shopping journey for consumers. Their platform aimed to bridge the gap between digital and physical shopping by allowing customers to visualize products in their own space or interact with them in 3D. In July 2021, Vertebrae was acquired by Facebook (now Meta) to integrate its technology and expertise into Meta's growing AR/VR and commerce ambitions.
Where Is Vertebrae's Headquarters?
HQ Function
The Austin headquarters served as the central operational base, housing its executive leadership, engineering, product development, sales, and marketing teams dedicated to its 3D and AR e-commerce platform.
Notable Features:
Situated in downtown Austin, the office likely provided a modern tech startup environment. Specific architectural details for its leased office space are not widely publicized.
Work Culture:
As a venture-backed tech startup in the AR/VR field, Vertebrae likely fostered an innovative, agile, and collaborative work culture, focused on pioneering technology and delivering value to e-commerce clients.
HQ Significance:
The Austin headquarters was pivotal as the command center for developing and scaling a leading AR/3D commerce platform, ultimately attracting major clients and leading to its acquisition by Meta.
Values Reflected in HQ: The choice of Austin for its headquarters reflected a commitment to innovation, access to a rich tech talent pool, and a dynamic ecosystem conducive to startup growth. Its mission to transform e-commerce with 3D/AR technology showcased forward-thinking values.
Location:
While Vertebrae was headquartered in the US with a known office in Austin and Newport Beach, its 3D and AR e-commerce solutions were adopted by global brands, enabling them to enhance online shopping experiences for customers internationally. The platform's cloud-based nature supported global asset management and deployment. However, a widespread physical international office presence was not a prominent feature of its pre-acquisition operational model.
Street Address:
701 Brazos St, Suite #1607
City:
Austin
State/Province:
Texas
Country:
USA
Where Else Does Vertebrae Operate Around the World?
Newport Beach, California, USA
Address: A satellite office was maintained in the Newport Beach area. Specific street address not consistently publicized.
To expand market penetration on the West Coast, provide localized support to key clients, and leverage the business opportunities in Southern California's commerce ecosystem.
Buying Intent Signals for Vertebrae
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Vertebrae? Meet the Executive Team
As of April 2025, Vertebrae' leadership includes:
Who's Investing in Vertebrae?
Vertebrae has been backed by several prominent investors over the years, including:
What Leadership Changes Has Vertebrae Seen Recently?
The most significant executive changes for Vertebrae culminated with its acquisition by Meta (then Facebook) in July 2021. This event led to the transition of its leadership team as the company and its technology were integrated into Meta. As Vertebrae has not operated as an independent entity since July 2021, there have been no executive new hires or exits in the last 12 months (from current date). The information below reflects the key leadership transitions at the time of the acquisition.
Departures
What Technology (Tech Stack) Is Used byVertebrae?
Discover the tools Vertebrae uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vertebrae Email Formats and Examples
Prior to its acquisition by Meta in July 2021, Vertebrae, Inc. likely utilized standard corporate email address formats. These email formats are historical and no longer active for 'vertebrae.com' in its original capacity.
Common formats included [first_initial][last]@vertebrae.com (e.g., jdoe@vertebrae.com) or [first].[last]@vertebrae.com.
Format
vcacace@vertebrae.com (This is a hypothetical example based on the likely format for Vince Cacace, former Founder & CEO. This email address is not active.)
Example
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Success rate
What's the Latest News About Vertebrae?
TechCrunch • July 15, 2021
Facebook acquires Vertebrae, a specialist in 3D and AR commerce tech
Facebook (now Meta) confirmed its acquisition of Vertebrae, an Austin-based company enabling brands to create and manage 3D and augmented reality versions of their products for e-commerce. The acquisition is aimed at strengthening Facebook's AR/VR and e-commerce offerings....more
VentureBeat • May 7, 2019
Vertebrae raises $10 million for AR and 3D commerce platform
Vertebrae, a platform for 3D and augmented reality (AR) commerce, announced it raised $10 million in a series A funding round. The round was co-led by Samsung NEXT and Capital Factory, aimed at expanding its team and enhancing its AR shopping technology....more
Business Wire • October 23, 2018
Vertebrae Powers Augmented Reality Shopping on Tenth Street Hats Website
Vertebrae announced its collaboration with Tenth Street Hats to integrate its augmented reality (AR) technology into their e-commerce website. This allowed customers to virtually try on hats using their device cameras, enhancing the online shopping experience....more
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