What Does Vertafore Do?

Total employees2922
HeadquartersDenver
Founded1969

Vertafore is a leading North American provider of insurance technology solutions. For over 50 years, Vertafore has been at the forefront of modernizing the insurance industry, offering a comprehensive suite of software and services that cater to independent agencies, managing general agents (MGAs), and carriers. Their solutions aim to improve efficiency, productivity, data-driven decision-making, and client service across the entire insurance lifecycle, from customer relationship management and policy administration to regulatory compliance and analytics.

Where Is Vertafore's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Vertafore's strategic leadership, corporate operations, product strategy, marketing, and executive management.

Notable Features:

Modern office space within a prominent downtown Denver high-rise, designed to foster collaboration and innovation. Features open-concept work areas, advanced technology-equipped meeting rooms, and employee amenities.

Work Culture:

Emphasizes innovation, customer-centricity, collaboration, and a results-driven approach. Vertafore promotes a dynamic environment that supports learning and development within the evolving Insurtech landscape.

HQ Significance:

The Denver headquarters centralizes key decision-making and innovation efforts for Vertafore's extensive product portfolio. Its location in a growing tech hub allows access to a strong talent pool and industry connections.

Values Reflected in HQ: The headquarters' design and atmosphere reflect Vertafore's values of modernity, technological advancement, efficiency, and fostering a collaborative and engaging work environment.

Location:

Vertafore's primary market focus is North America, serving clients across the United States and Canada. While its customer base is predominantly North American, Vertafore maintains a global operational footprint. This includes international offices, such as in India (e.g., Hyderabad for development and support) and Canada, which support software development, customer service, and back-office functions. This global network enables Vertafore to leverage diverse talent pools and provide continuous support for its products and services.

Street Address:

999 18th St, Suite 400N

City:

Denver

State/Province:

CO

Country:

USA

Where Else Does Vertafore Operate Around the World?

East Lansing, Michigan, USA

Address: 3500 West Road, East Lansing, MI 48823 (Note: This is a known large campus; specific suite/building may vary)

Serves as a key operational center in the Midwest, leveraging regional talent for technology development and dedicated customer service for key insurance software solutions.

Montreal, Quebec, Canada

Address: Vertafore Canada ULC, 2000 McGill College Avenue, Suite 630, Montreal, Quebec, H3A 3H3

To serve and expand Vertafore's presence in the Canadian insurance technology market, addressing specific regional needs, regulatory requirements, and language preferences.

Bothell, Washington, USA

Address: Canyon Park tech center area (Specific address example: 22215 26th Ave SE, Bothell, WA 98021 - Vertafore has maintained presence in various buildings in this area)

Supports Vertafore's West Coast operations and contributes to R&D and product development, benefiting from proximity to a major technology ecosystem.

Buying Intent Signals for Vertafore

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vertafore? Meet the Executive Team

As of April 2025, Vertafore' leadership includes:

Amy Zupon - Chief Executive Officer
Liz Nguyen - Chief Technology Officer
James Lee - Chief Financial Officer
Robyn Ellison - Chief Customer Officer
Greg Salsbury - Chief Revenue Officer
Tracey Archer - Chief People Officer

Who's Investing in Vertafore?

Vertafore has been backed by several prominent investors over the years, including:

Roper Technologies (Current Owner)
Bain Capital Private Equity (Former Co-Owner)
Vista Equity Partners (Former Co-Owner)

What Leadership Changes Has Vertafore Seen Recently?

Hire3
Exits1

Vertafore significantly refreshed its executive leadership in early 2024, appointing new Chiefs for Customer, Revenue, and People operations, indicating a strategic focus on growth, customer success, and employee experience. This followed an earlier key appointment in product leadership.

Departures

Cassie Natsch, Cassie Natsch departed from her role as Chief People Officer, succeeded by Tracey Archer.

New Appointments:

Robyn Ellison, Robyn Ellison appointed as new Chief Customer Officer to enhance customer experience and success.
Greg Salsbury, Greg Salsbury appointed as new Chief Revenue Officer to lead revenue generation efforts.
Tracey Archer, Tracey Archer appointed as new Chief People Officer to oversee human resources and company culture.

What Technology (Tech Stack) Is Used byVertafore?

Discover the tools Vertafore uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vertafore Email Formats and Examples

Vertafore commonly uses the email format combining the first initial of an employee's first name with their full last name. Other formats might exist but this is widely reported as primary.

[first_initial][last]@vertafore.com

Format

jdoe@vertafore.com

Example

85%

Success rate

What's the Latest News About Vertafore?

Vertafore.com Press Releases • May 14, 2024

Vertafore News: Vertafore Announces Integration of ProducerPoint with ImageRight to Streamline Onboarding and Compliance

Vertafore announced the integration of its ProducerPoint credentialing solution with its ImageRight content management and workflow solution. This development aims to simplify and accelerate producer onboarding, credentialing, and compliance processes for insurance agencies and carriers by enabling seamless data flow and document management between the two systems....more

Vertafore.com Press Releases • February 20, 2024

Vertafore News: Vertafore Names New Chief Revenue Officer and Chief Customer Officer

Vertafore announced the appointments of Greg Salsbury as Chief Revenue Officer (CRO) and Robyn Ellison as Chief Customer Officer (CCO). These strategic hires are aimed at driving growth and enhancing customer success initiatives within the company....more

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