HQ Function

Serves as the central hub for design, product development, merchandising, marketing, sales, and corporate operations for the Veronica Beard brand.

Notable Features:

The 17,000 sq ft space on the 11th floor features abundant natural light, a neutral palette with brand color pops, custom furniture, a dedicated showroom for buyers, an in-house photo studio, and distinct design studios, fostering a collaborative and creative environment.

Work Culture:

A dynamic, fast-paced, and entrepreneurial environment reflecting its founder-led roots. Emphasis on collaboration, creativity, and a passion for fashion, with a focus on empowering women both as customers and employees.

HQ Significance:

Strategically located in New York City's NoMad district, it positions the brand within a key fashion and business hub, facilitating industry connections, talent acquisition, and brand visibility. The custom-designed space supports efficient workflow across all departments.

Values Reflected in HQ: The HQ design reflects Veronica Beard's values of modern sophistication, functional elegance, attention to detail, and a vibrant, empowering atmosphere. The space is designed to be both beautiful and practical, supporting the brand's ethos.

Location:

Veronica Beard has a growing global presence with retail stores in major US cities and international locations including London, Toronto, and Seoul. The brand also ships to numerous countries worldwide through its e-commerce platform and is available through international wholesale partners and luxury department stores.

Street Address:

15 West 26th Street, 11th Floor

City:

New York

State/Province:

NY

Country:

USA