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Verance
What Does Verance Do?
Verance is at the forefront of media technology, specializing in advanced digital watermarking solutions and playing a pivotal role in the rollout and enhancement of NextGen TV (ATSC 3.0). Their technologies enable interactive experiences, personalized advertising, and robust content protection for broadcasters, content creators, and device manufacturers. By embedding imperceptible watermarks in audio and video content, Verance helps unlock new revenue streams and deliver richer viewing experiences to consumers.
Where Is Verance's Headquarters?
HQ Function
Serves as the central hub for Verance's research and development, engineering, business strategy, and corporate operations.
Notable Features:
Modern office facility equipped with advanced R&D labs and collaborative workspaces designed to foster innovation in media technology.
Work Culture:
A dynamic and innovative environment where employees are passionate about shaping the future of television and media. Emphasis on collaboration, technical excellence, and pioneering solutions.
HQ Significance:
The San Diego headquarters is critical to Verance's leadership in digital watermarking and NextGen TV, serving as the nerve center for its technological advancements and industry partnerships.
Values Reflected in HQ: The headquarters reflects Verance's commitment to innovation, cutting-edge technology, and fostering a collaborative environment for its team.
Location:
Verance's technologies, including its Aspect™ watermarking solution for ATSC 3.0 (NextGen TV), support broadcasters and consumer electronics manufacturers primarily in North America. Its standards and technologies have potential for adoption in other regions embracing advanced television services. Verance's global functions include technology licensing, participation in international standards bodies, and business development with media and technology partners worldwide.
Street Address:
10089 Willow Creek Road, Suite 200
City:
San Diego
State/Province:
CA
Country:
USA
Where Else Does Verance Operate Around the World?
No additional office locations available.
Buying Intent Signals for Verance
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Verance? Meet the Executive Team
As of April 2025, Verance' leadership includes:
Who's Investing in Verance?
Verance has been backed by several prominent investors over the years, including:
What Leadership Changes Has Verance Seen Recently?
No major executive hires or departures have been publicly announced by Verance in the last 12 months, indicating stability within the leadership team.
What Technology (Tech Stack) Is Used byVerance?
Discover the tools Verance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Verance Email Formats and Examples
Verance likely utilizes common corporate email formats. Based on standard industry practices, the most probable formats would involve combinations of the employee's first name, last name, and/or initial.
[first_initial][last]@verance.com (e.g., jdoe@verance.com) or [first].[last]@verance.com (e.g., jane.doe@verance.com)
Format
nmehta@verance.com
Example
90%
Success rate
What's the Latest News About Verance?
TV Technology • February 6, 2024
Verance technology integral to NextGen TV's Enhanced Super Bowl LVIII Experience
NextGen TV, incorporating Verance's watermarking technology for interactivity, delivered advanced features like 4K UHD HDR video and immersive audio to viewers in Las Vegas for Super Bowl LVIII, showcasing the capabilities of the ATSC 3.0 standard....more
TVNewsCheck • April 13, 2023
Sinclair, Verance Team Up To Offer Broadcasters Turnkey NextGen TV Data Distribution Solution
Sinclair Broadcast Group and Verance announced a partnership to provide U.S. television broadcasters with a turnkey, standards-based solution for distributing NextGen TV interactive experiences and other data, leveraging Verance's Aspect watermark technology....more
Verance.com • April 12, 2023
Verance Announces Commercial Availability of Aspect Watermarking For ATSC 3.0 Broadcasters & CE Manufacturers
Verance announced the commercial availability of its Aspect™ audio watermarking solution, a key component of the ATSC 3.0 broadcast standard, enabling Automatic Content Recognition (ACR) and interactive television services for broadcasters and consumer electronics manufacturers....more
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