HQ Function

The Roanoke campus serves as the nerve center for Vera Bradley's operations, encompassing executive leadership, product design and development, marketing, sales, supply chain management, distribution, and corporate support functions.

Notable Features:

The campus includes a state-of-the-art Design Center, showcasing the brand's creative spirit, and an expansive Distribution Center. The facilities are designed to be modern, collaborative, and often incorporate the brand's signature colorful and welcoming aesthetic.

Work Culture:

Vera Bradley fosters a creative, collaborative, and community-oriented work culture. There's a strong emphasis on the brand's heritage, customer connection, and philanthropic initiatives, particularly those supporting women's health. Employees often express pride in the brand and its positive impact.

HQ Significance:

The Roanoke headquarters is integral to Vera Bradley's identity, housing the core teams that drive innovation, brand strategy, and operational excellence. Its location in Indiana reflects the company's deep roots in the American Midwest.

Values Reflected in HQ: The headquarters' design and operations likely reflect Vera Bradley's core values: creativity, community, optimism, empathy, and a commitment to quality and thoughtful design.

Location:

Vera Bradley primarily operates in the United States, with a strong retail footprint, e-commerce presence, and wholesale partnerships. Globally, the company supports functions such as ethical sourcing and manufacturing oversight across various countries. Its products are also available in select international markets, including Canada, through direct channels, distributors, and licensing agreements. The Pura Vida brand also contributes to its international reach through its online presence.

Street Address:

12420 Stonebridge Road

City:

Roanoke

State/Province:

Indiana

Country:

USA