What Does Vendasta Do?

Total employees712
HeadquartersSaskatoon
Founded2008

Vendasta is a premier B2B software-as-a-service (SaaS) company that provides an end-to-end platform for companies selling digital solutions to small and medium-sized businesses (SMBs). Their white-label platform enables channel partners—such as marketing agencies, media companies, and telcos—to efficiently brand, market, sell, bill, and fulfill a wide array of digital marketing products and services. By equipping these partners with a comprehensive suite of tools and a curated marketplace of resellable solutions, Vendasta aims to help local businesses worldwide thrive in the digital economy.

Where Is Vendasta's Headquarters?

Vendasta officeVendasta officeVendasta officeVendasta office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Saskatoon HQ serves as Vendasta's nerve center, housing its core operations including executive leadership, product development, engineering, marketing, sales, and global partner support.

Notable Features:

The headquarters occupies the iconic Land Titles Building, a beautifully restored heritage site. It features a blend of historic architecture with modern, open-concept workspaces, collaboration zones, an auditorium, a rooftop patio, and employee amenities like a games room and gym.

Work Culture:

Vendasta fosters a dynamic and innovative 'Vendastian' culture characterized by collaboration, continuous learning, agility, and a strong sense of community. They emphasize employee empowerment, a 'work hard, play hard' ethic, and active participation in local tech and community initiatives.

HQ Significance:

The HQ is pivotal to Vendasta's identity and operations, and stands as a testament to the thriving tech ecosystem in Saskatoon. Its location in a repurposed heritage building underscores a commitment to local history and sustainable development.

Values Reflected in HQ: The HQ reflects Vendasta's values of innovation, community engagement (by revitalizing a local landmark), drive (transforming a historic space for future growth), and respect (for heritage and creating a quality work environment).

Location:

While its primary headquarters is in Saskatoon, Canada, Vendasta boasts a significant global presence through its extensive partner network and customer base. The company's platform and services are utilized by tens of thousands of partners who serve millions of small and medium-sized businesses across the United States, Canada, Australia, New Zealand, the United Kingdom, and other countries. Vendasta's global operations are supported by its cloud-based infrastructure and a distributed team model, ensuring continuous service and support for its international clientele.

Street Address:

405 20th St E

City:

Saskatoon

State/Province:

Saskatchewan

Country:

Canada

Where Else Does Vendasta Operate Around the World?

Global - Distributed Teams

Address: N/A - Remote Workforce

To provide localized support and engagement for Vendasta's partners and their SMB clients worldwide, ensuring timely assistance and tailored solutions regardless of geographic location. This model enhances global reach, talent acquisition, and operational responsiveness.

Buying Intent Signals for Vendasta

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vendasta? Meet the Executive Team

As of April 2025, Vendasta' leadership includes:

Brendan King - Chief Executive Officer (CEO) & Co-Founder
Jeff Tomlin - Chief Marketing Officer (CMO) & Co-Founder
Jacqueline Cook - Chief Operating Officer (COO)
Nykea Behiel - Chief Revenue Officer (CRO)
Dale Hopkins - Chief Product Officer (CPO)
Andrew Simes - Chief Financial Officer (CFO)
George Leith - Chief Customer Officer (CCO)

Who's Investing in Vendasta?

Vendasta has been backed by several prominent investors over the years, including:

BDC Capital (Growth Equity Partners, IT Venture Fund)
Vanedge Capital
CIBC Innovation Banking
SaskWorks Venture Fund
Canadian Business Growth Fund (CBGF)
Build Ventures
Rally Ventures

What Leadership Changes Has Vendasta Seen Recently?

Hire3
Exits0

Over the past 12 months, Vendasta has strategically strengthened its executive leadership with key C-suite appointments, particularly in finance, revenue, and product, to steer its next phase of growth and innovation in the competitive SaaS landscape.

New Appointments:

Andrew Simes, Andrew Simes appointed as new CFO, bringing extensive financial leadership experience to Vendasta.
Nykea Behiel, Nykea Behiel promoted to CRO to lead global revenue generation strategies and sales operations.
Dale Hopkins, Dale Hopkins appointed as CPO to drive product vision, strategy, and execution for Vendasta's platform.

What Technology (Tech Stack) Is Used byVendasta?

Discover the tools Vendasta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vendasta Email Formats and Examples

Vendasta primarily utilizes the [first_initial][last]@vendasta.com email format (e.g., jdoe@vendasta.com). This is a common and often successful structure for reaching out to individuals at the company. Another observed format is [first].[last]@vendasta.com.

[first_initial][last]@vendasta.com (e.g., jdoe@vendasta.com), [first].[last]@vendasta.com (e.g. jane.doe@vendasta.com)

Format

bking@vendasta.com

Example

90%

Success rate

What's the Latest News About Vendasta?

BetaKit • May 10, 2023

Vendasta makes C-suite shakeup with new CFO, CPO, CRO

Saskatoon-based Vendasta has made three new additions to its C-suite team, appointing Andrew Simes as chief financial officer (CFO), Dale Hopkins as chief product officer (CPO), and Nykea Behiel as chief revenue officer (CRO). These appointments aim to fuel the company's growth and product development....more

Vendasta Newsroom • October 26, 2023

Vendasta Launches AI-Powered Content Creation Tools to Revolutionize Local Marketing

Vendasta has announced the launch of new AI-powered content creation tools within its platform. These tools are designed to help its partners generate marketing content more efficiently for their SMB clients, leveraging generative AI for tasks like social media posts, email campaigns, and website copy....more

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