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Vendasta is a premier B2B software-as-a-service (SaaS) company that provides an end-to-end platform for companies selling digital solutions to small and medium-sized businesses (SMBs). Their white-label platform enables channel partners—such as marketing agencies, media companies, and telcos—to efficiently brand, market, sell, bill, and fulfill a wide array of digital marketing products and services. By equipping these partners with a comprehensive suite of tools and a curated marketplace of resellable solutions, Vendasta aims to help local businesses worldwide thrive in the digital economy.
The Saskatoon HQ serves as Vendasta's nerve center, housing its core operations including executive leadership, product development, engineering, marketing, sales, and global partner support.
The headquarters occupies the iconic Land Titles Building, a beautifully restored heritage site. It features a blend of historic architecture with modern, open-concept workspaces, collaboration zones, an auditorium, a rooftop patio, and employee amenities like a games room and gym.
Vendasta fosters a dynamic and innovative 'Vendastian' culture characterized by collaboration, continuous learning, agility, and a strong sense of community. They emphasize employee empowerment, a 'work hard, play hard' ethic, and active participation in local tech and community initiatives.
The HQ is pivotal to Vendasta's identity and operations, and stands as a testament to the thriving tech ecosystem in Saskatoon. Its location in a repurposed heritage building underscores a commitment to local history and sustainable development.
While its primary headquarters is in Saskatoon, Canada, Vendasta boasts a significant global presence through its extensive partner network and customer base. The company's platform and services are utilized by tens of thousands of partners who serve millions of small and medium-sized businesses across the United States, Canada, Australia, New Zealand, the United Kingdom, and other countries. Vendasta's global operations are supported by its cloud-based infrastructure and a distributed team model, ensuring continuous service and support for its international clientele.
405 20th St E
Saskatoon
Saskatchewan
Canada
Address: N/A - Remote Workforce
To provide localized support and engagement for Vendasta's partners and their SMB clients worldwide, ensuring timely assistance and tailored solutions regardless of geographic location. This model enhances global reach, talent acquisition, and operational responsiveness.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Vendasta' leadership includes:
Vendasta has been backed by several prominent investors over the years, including:
Over the past 12 months, Vendasta has strategically strengthened its executive leadership with key C-suite appointments, particularly in finance, revenue, and product, to steer its next phase of growth and innovation in the competitive SaaS landscape.
Discover the tools Vendasta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vendasta primarily utilizes the [first_initial][last]@vendasta.com email format (e.g., jdoe@vendasta.com). This is a common and often successful structure for reaching out to individuals at the company. Another observed format is [first].[last]@vendasta.com.
[first_initial][last]@vendasta.com (e.g., jdoe@vendasta.com), [first].[last]@vendasta.com (e.g. jane.doe@vendasta.com)
Format
bking@vendasta.com
Example
90%
Success rate
BetaKit • May 10, 2023
Saskatoon-based Vendasta has made three new additions to its C-suite team, appointing Andrew Simes as chief financial officer (CFO), Dale Hopkins as chief product officer (CPO), and Nykea Behiel as chief revenue officer (CRO). These appointments aim to fuel the company's growth and product development....more
Vendasta Newsroom • October 26, 2023
Vendasta has announced the launch of new AI-powered content creation tools within its platform. These tools are designed to help its partners generate marketing content more efficiently for their SMB clients, leveraging generative AI for tasks like social media posts, email campaigns, and website copy....more
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