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Velon
What Does Velon Do?
Velon CC was a pioneering joint venture established in 2014 by a consortium of leading UCI WorldTour professional cycling teams. Its core mission was to foster a more engaging, technologically advanced, and commercially robust future for professional road cycling. Velon achieved this by collectively managing certain media rights, introducing innovations like live on-bike camera footage, and providing real-time rider performance data (initially as VelonLive, later through its Road Code platform). The initiative aimed to bring fans closer to the sport and create new revenue streams for the teams. Despite its contributions and innovative efforts, Velon CC reportedly ceased its primary operations in late 2023 and the company was officially dissolved in April 2024.
Where Is Velon's Headquarters?
HQ Function
Served as the administrative and operational hub for Velon's activities, including strategic planning, business development, negotiation of media rights, partnerships for technology development (like on-bike cameras and data tracking), and coordination with its member professional cycling teams.
Notable Features:
Located in a modern commercial building in central London, specific architectural details of the leased office space are not widely publicized. Its strategic location in a major global city was key for accessibility to media, technology, and business partners.
Work Culture:
The work culture at Velon was likely dynamic, entrepreneurial, and innovative, driven by its mission to transform aspects of professional cycling. It would have involved close collaboration with international cycling teams, technology providers, and media outlets, demanding agility and a forward-thinking approach.
HQ Significance:
The London HQ was significant as the central command for a unique, collective effort by top-tier cycling teams to modernize the sport's commercial framework, enhance its media appeal, and directly engage with a global fanbase through new technologies.
Values Reflected in HQ: A central London headquarters reflected Velon's global ambitions, its focus on the intersection of sports, media, and technology, and its aim to be a significant commercial entity in the professional cycling world.
Location:
Velon's global presence was primarily manifested through the international racing schedules of its member teams, which competed in UCI WorldTour events across Europe, North America, Asia, and Oceania. Velon extended this reach by distributing its unique content, such as on-bike camera footage and live rider data, to broadcasters and digital platforms worldwide, engaging a global audience. While operations were centrally managed from its UK headquarters, its impact and activities were inherently international, reflecting the global nature of professional cycling.
Street Address:
167-169 Great Portland Street, 5th Floor
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Velon Operate Around the World?
No additional office locations available.
Buying Intent Signals for Velon
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Velon? Meet the Executive Team
As of April 2025, Velon' leadership includes:
Who's Investing in Velon?
Velon has been backed by several prominent investors over the years, including:
What Leadership Changes Has Velon Seen Recently?
With Velon CC ceasing operations in late 2023 and its formal dissolution in April 2024, all executive roles concluded. Any executive news in the 12 months prior to May 2024 would primarily reflect departures associated with the company winding down.
Departures
What Technology (Tech Stack) Is Used byVelon?
Discover the tools Velon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Velon Email Formats and Examples
During its operational period, Velon's corporate email addresses likely followed standard professional formats. As Velon CC has ceased operations and its domain (velon.cc) is no longer active for email, these formats are purely historical.
Commonly [first_initial][last]@velon.cc (e.g., jsmith@velon.cc) or [first].[last]@velon.cc (e.g., john.smith@velon.cc).
Format
gbartlett@velon.cc (historical example, not active)
Example
0 (domain inactive)%
Success rate
What's the Latest News About Velon?
Companies House UK • April 23, 2024
VELON CC LIMITED officially dissolved
The UK's official registrar of companies, Companies House, recorded the dissolution of VELON CC LIMITED (company number 09242236) on April 23, 2024, formally marking the end of the company's legal existence....more
Cyclingnews.com • December 1, 2023
Velon reportedly set to close after nine years
Cyclingnews reported that Velon, the media and data rights group formed by 11 WorldTour teams in 2014, was on the brink of closure after nearly a decade of operations aimed at innovating professional cycling's commercial model....more
Velo (formerly VeloNews) • November 30, 2023
Velon, the company that brought you on-bike cameras and live rider data, is closing
Velo reported that Velon, known for its pioneering work in on-bike camera technology and live rider data transmission in professional cycling, was set to shut down. The venture had faced various challenges, including legal disputes with the UCI....more
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