What Does Velocify Do?

Total employees250
HeadquartersEl Segundo
Founded2004

Velocify, founded in 2004, was a prominent provider of cloud-based intelligent sales automation software designed to help sales teams accelerate lead response times, improve conversion rates, and optimize sales performance. Their platform offered solutions for lead management, sales dialer, and sales activity tracking, primarily serving industries like mortgage, insurance, and education. In 2017, Velocify was acquired by Ellie Mae, which subsequently became part of Intercontinental Exchange (ICE) and is now integrated into ICE Mortgage Technology. Velocify's technology continues to influence sales acceleration tools by streamlining workflows and providing actionable insights.

Where Is Velocify's Headquarters?

Velocify officeVelocify officeVelocify officeVelocify office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central hub for Velocify's operations, including product development, engineering, sales, marketing, and customer support for its sales automation software.

Notable Features:

Located in a modern office building within a prominent business district, offering collaborative workspaces and proximity to other tech companies in the area.

Work Culture:

Characterized by a fast-paced, innovative, and customer-focused environment typical of a growing SaaS company. Emphasis on collaboration, data-driven decision-making, and achieving sales excellence for its clients.

HQ Significance:

The El Segundo headquarters was crucial for Velocify's growth, enabling it to develop and market its leading sales acceleration technology and serve a national client base before its acquisition.

Values Reflected in HQ: Innovation in sales technology, customer success, and driving efficiency for sales teams were reflected in the dynamic and solution-oriented environment.

Location:

Prior to its acquisition, Velocify's primary market focus was North America, particularly the United States. Its cloud-based software solutions were accessible globally to clients with internet access, but its direct sales, support, and operational presence was concentrated in the US. Post-acquisition, as part of ICE Mortgage Technology, its technology contributes to a broader global offering.

Street Address:

222 N Sepulveda Blvd #1800

City:

El Segundo

State/Province:

CA

Country:

USA

Where Else Does Velocify Operate Around the World?

Lehi, UT, USA

Address: Historical records indicate a presence in Lehi, UT, likely within a tech office park; specific street address is not widely publicized.

To tap into the Utah tech talent market for software development and provide regional operational support.

Buying Intent Signals for Velocify

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Velocify? Meet the Executive Team

As of April 2025, Velocify' leadership includes:

Nick Hedges - President & CEO
Mark R. Himelfarb - Chief Financial Officer (CFO)
Chris Backe - Vice President of Engineering
Manny Contreros - Senior Vice President of Sales

Who's Investing in Velocify?

Velocify has been backed by several prominent investors over the years, including:

Rustic Canyon Partners
Volition Capital
Palisades Growth Capital

What Leadership Changes Has Velocify Seen Recently?

Hire0
Exits0

Velocify was acquired by Ellie Mae in 2017 and is now part of ICE Mortgage Technology. As such, there are no executive hires or exits for Velocify as an independent entity in the last 12 months. Any leadership changes would occur within the broader ICE Mortgage Technology organization.

What Technology (Tech Stack) Is Used byVelocify?

Discover the tools Velocify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Velocify Email Formats and Examples

While Velocify is now part of ICE Mortgage Technology, historically, it likely used common email patterns for its domain @velocify.com. The most probable formats would be based on first name and last name combinations. These are estimations based on standard corporate practices for tech companies.

[first_initial][last]@velocify.com (e.g., jdoe@velocify.com) or [first].[last]@velocify.com (e.g., jane.doe@velocify.com) were common patterns.

Format

jdoe@velocify.com

Example

75%

Success rate

What's the Latest News About Velocify?

Business Wire • October 31, 2017

Ellie Mae Completes Acquisition of Velocify

Ellie Mae announced the completion of its acquisition of Velocify, a leading sales acceleration platform. The acquisition aimed to extend Ellie Mae's automated mortgage solutions by incorporating Velocify's lead management and sales engagement capabilities....more

TechCrunch • February 19, 2014

Velocify Raises $15M Series C Led By Volition Capital To Accelerate Growth In Sales Automation

Velocify, a provider of cloud-based intelligent sales automation software, announced it secured $15 million in Series C funding led by Volition Capital. The funding was intended to accelerate product innovation and expand its market presence....more

PR Newswire • August 26, 2015

Velocify Recognized as a Leader in Sales Acceleration by Independent Research Firm

Velocify announced it was cited as a leader in 'The Forrester Waveâ„¢: Sales Acceleration Technologies, Q3 2015' report by Forrester Research, Inc., recognized for its strong current offering and strategy in the sales acceleration market....more

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