HQ Function

Serves as the central hub for Veja's global operations, including design, product development, marketing, brand strategy, sustainability initiatives, and international coordination.

Notable Features:

The headquarters embodies Veja's minimalist aesthetic and practical approach. It's a working office focused on functionality and collaboration, rather than overt architectural statements, aligning with their 'no-advertising' and substance-over-style philosophy. The space often features natural and recycled materials in its decor.

Work Culture:

Veja's work culture is often described as passionate, mission-driven, and collaborative, with a strong emphasis on sustainability and ethical practices. Employees are typically engaged with the brand's core values, fostering an environment of purpose and innovation in creating responsible fashion. The culture encourages transparency and a hands-on approach.

HQ Significance:

The Paris headquarters is significant as it places Veja at the heart of a global fashion capital, allowing it to influence and be influenced by industry trends while maintaining its unique, ethical stance. It's the nerve center from which Veja's global vision for sustainable footwear is conceptualized and executed.

Values Reflected in HQ: The headquarters, through its operations and likely its internal design choices, reflects Veja's values of transparency, groundedness, ecological consciousness, and a focus on meaningful work over superficial display. Its Parisian base also connects to their French identity and design sensibilities.

Location:

Veja supports its global operations through a network that spans design and strategy in Paris, sourcing and production oversight in Brazil and Peru, and distribution and retail partnerships across Europe, North America, Asia, and Oceania. The brand sells its products in over 60 countries through its own e-commerce platform, flagship stores in key cities (like Paris, New York, London, Berlin, Madrid), and a wide network of over 2,000 multi-brand retailers and department stores worldwide. Their global functions include ethical material sourcing, sustainable manufacturing coordination, international logistics, marketing and communications, and customer service.

Street Address:

146 rue du Faubourg Poissonnière

City:

Paris

State/Province:

Île-de-France

Country:

France