What Does Veg-Fresh Farms Do?

Total employees120
HeadquartersCorona
Founded1989

Veg-Fresh Farms is a dedicated third-generation, family-operated business specializing in the growing, packing, and shipping of a wide array of fresh fruits and vegetables. With a strong focus on quality, safety, and customer satisfaction, they supply tomatoes, onions, peppers, avocados, citrus, and various specialty items to retail, foodservice, and wholesale customers throughout North America. Their operations emphasize sustainable farming practices and innovative supply chain solutions to ensure the freshest produce reaches the market.

Where Is Veg-Fresh Farms's Headquarters?

Veg-Fresh Farms officeVeg-Fresh Farms officeVeg-Fresh Farms officeVeg-Fresh Farms office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for all company operations, including executive management, sales, marketing, accounting, logistics, quality control, and administrative functions. It also houses significant packing, cooling, and distribution facilities.

Notable Features:

State-of-the-art 189,000 sq. ft. facility featuring advanced cooling systems, multiple specialized packing lines for different commodities, and efficient distribution infrastructure designed for high-volume fresh produce handling and food safety.

Work Culture:

As a third-generation family-run business, the culture at Veg-Fresh Farms likely fosters a strong sense of teamwork, loyalty, commitment to quality, and a hands-on, proactive approach. There's an emphasis on building long-term relationships with employees, growers, and customers, promoting a collaborative and dedicated work environment focused on shared success.

HQ Significance:

The Corona headquarters is strategically positioned near major California growing regions and critical transportation routes, enabling efficient sourcing from domestic and international farms (especially Mexico) and rapid distribution across North America. It symbolizes the company's growth, commitment to modernization, and its central role in their supply chain.

Values Reflected in HQ: The headquarters' design, technology, and operational flow reflect Veg-Fresh Farms' core values: unwavering commitment to quality assurance, stringent food safety standards, operational efficiency, innovation in produce handling and packaging, and strong partnerships with their growers and customers.

Location:

Veg-Fresh Farms primarily serves the North American market, including the United States, Canada, and Mexico. Their global presence is significantly characterized by their extensive sourcing operations, partnering with growers in key agricultural regions internationally, most notably Mexico, and other countries as needed to ensure a consistent, year-round supply of diverse fresh produce. While direct international sales offices outside North America are not their primary focus, their procurement network is global.

Street Address:

1501 East 3rd Street

City:

Corona

State/Province:

CA

Country:

USA

Where Else Does Veg-Fresh Farms Operate Around the World?

Nogales, AZ, USA

Address: [Specific public address not listed; operates as a key logistics and sourcing point]

Supports Veg-Fresh Farms' year-round supply chain by managing the influx of fresh produce from key Mexican growing regions, ensuring timely and quality-controlled delivery to the North American market, particularly complementing domestic seasons.

Buying Intent Signals for Veg-Fresh Farms

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Veg-Fresh Farms? Meet the Executive Team

As of April 2025, Veg-Fresh Farms' leadership includes:

Randy Cancellieri - Managing Partner
Adam Cancellieri - Managing Partner
Mark Widder - General Partner
Dino Cancellieri Jr. - General Partner

Who's Investing in Veg-Fresh Farms?

Veg-Fresh Farms has been backed by several prominent investors over the years, including:

Primarily a privately held, family-owned and operated company. Specific external investor information is not publicly disclosed.

What Leadership Changes Has Veg-Fresh Farms Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or exits at Veg-Fresh Farms have been identified in the last 12 months. The company appears to maintain a stable leadership team, consistent with its long-standing family-owned operational model.

What Technology (Tech Stack) Is Used byVeg-Fresh Farms?

Discover the tools Veg-Fresh Farms uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Veg-Fresh Farms Email Formats and Examples

Based on common corporate practices and analysis of similar companies in the produce industry, Veg-Fresh Farms likely utilizes standard email formats. The most probable patterns for their domain 'vegfresh.com' would involve combinations of first name, last name, and initials.

`firstinitial``lastname``@vegfresh.com` (e.g., jsmith@vegfresh.com)

Format

rcancellieri@vegfresh.com

Example

75%

Success rate

What's the Latest News About Veg-Fresh Farms?

The Packer • February 1, 2024

Veg-Fresh Farms talks organic production, new items at SEPC Southern Exposure

Veg-Fresh Farms highlighted its expanding organic program and showcased new product developments at the Southeast Produce Council's Southern Exposure event. The company emphasized its ongoing commitment to organic farming and sustainable agricultural practices....more

AndNowUKnow • October 20, 2023

Veg-Fresh Farms Sees Strong Start to California Citrus Season

Veg-Fresh Farms reported a promising beginning to the California citrus season, noting good sizing and quality for its Navel oranges, lemons, and mandarins. The company anticipated robust volumes to meet consumer demand, particularly for the holiday season....more

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