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Veg-Fresh Farms is a dedicated third-generation, family-operated business specializing in the growing, packing, and shipping of a wide array of fresh fruits and vegetables. With a strong focus on quality, safety, and customer satisfaction, they supply tomatoes, onions, peppers, avocados, citrus, and various specialty items to retail, foodservice, and wholesale customers throughout North America. Their operations emphasize sustainable farming practices and innovative supply chain solutions to ensure the freshest produce reaches the market.
Serves as the central hub for all company operations, including executive management, sales, marketing, accounting, logistics, quality control, and administrative functions. It also houses significant packing, cooling, and distribution facilities.
State-of-the-art 189,000 sq. ft. facility featuring advanced cooling systems, multiple specialized packing lines for different commodities, and efficient distribution infrastructure designed for high-volume fresh produce handling and food safety.
As a third-generation family-run business, the culture at Veg-Fresh Farms likely fosters a strong sense of teamwork, loyalty, commitment to quality, and a hands-on, proactive approach. There's an emphasis on building long-term relationships with employees, growers, and customers, promoting a collaborative and dedicated work environment focused on shared success.
The Corona headquarters is strategically positioned near major California growing regions and critical transportation routes, enabling efficient sourcing from domestic and international farms (especially Mexico) and rapid distribution across North America. It symbolizes the company's growth, commitment to modernization, and its central role in their supply chain.
Veg-Fresh Farms primarily serves the North American market, including the United States, Canada, and Mexico. Their global presence is significantly characterized by their extensive sourcing operations, partnering with growers in key agricultural regions internationally, most notably Mexico, and other countries as needed to ensure a consistent, year-round supply of diverse fresh produce. While direct international sales offices outside North America are not their primary focus, their procurement network is global.
1501 East 3rd Street
Corona
CA
USA
Address: [Specific public address not listed; operates as a key logistics and sourcing point]
Supports Veg-Fresh Farms' year-round supply chain by managing the influx of fresh produce from key Mexican growing regions, ensuring timely and quality-controlled delivery to the North American market, particularly complementing domestic seasons.
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As of April 2025, Veg-Fresh Farms' leadership includes:
Veg-Fresh Farms has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at Veg-Fresh Farms have been identified in the last 12 months. The company appears to maintain a stable leadership team, consistent with its long-standing family-owned operational model.
Discover the tools Veg-Fresh Farms uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Based on common corporate practices and analysis of similar companies in the produce industry, Veg-Fresh Farms likely utilizes standard email formats. The most probable patterns for their domain 'vegfresh.com' would involve combinations of first name, last name, and initials.
`firstinitial``lastname``@vegfresh.com` (e.g., jsmith@vegfresh.com)
Format
rcancellieri@vegfresh.com
Example
75%
Success rate
The Packer • February 1, 2024
Veg-Fresh Farms highlighted its expanding organic program and showcased new product developments at the Southeast Produce Council's Southern Exposure event. The company emphasized its ongoing commitment to organic farming and sustainable agricultural practices....more
AndNowUKnow • October 20, 2023
Veg-Fresh Farms reported a promising beginning to the California citrus season, noting good sizing and quality for its Navel oranges, lemons, and mandarins. The company anticipated robust volumes to meet consumer demand, particularly for the holiday season....more
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