HQ Function

Serves as the central hub for culinary innovation, large-scale food production, quality control, and national order fulfillment for its direct-to-consumer meal delivery service.

Notable Features:

The facility is a state-of-the-art commercial kitchen and food processing plant, designed for efficient, high-volume production of frozen plant-based meals while adhering to strict food safety and quality standards.

Work Culture:

Likely a dynamic, fast-paced environment focused on food quality, operational excellence, and customer satisfaction. Teamwork is crucial in areas like food preparation, packaging, and logistics. Post-acquisition, the culture may also reflect influences from the parent company, Xcel Brands.

HQ Significance:

The Southern California location offers strategic advantages, including access to a rich agricultural region for sourcing organic ingredients and a robust logistics network for nationwide shipping. It's also situated in a market with high consumer interest in health and wellness.

Values Reflected in HQ: The headquarters' operations reflect Veestro's commitment to providing healthy, high-quality plant-based meals, food safety, and operational efficiency in delivering on its convenience promise to customers.

Location:

Veestro's meal delivery service is primarily focused on serving customers within the contiguous United States. While they may source high-quality ingredients globally to meet their organic and plant-based standards, their operational and customer-facing presence is domestic. Following its acquisition by Xcel Brands, it is part of a company with a broader brand portfolio, but Veestro's direct service remains U.S.-centric.

Street Address:

4900 S. Boyle Ave

City:

Vernon

State/Province:

CA

Country:

USA