What Does VAUDE Do?

Total employees840
HeadquartersTettnang
Founded1974

VAUDE is a German family-run company specializing in sustainable and innovative outdoor equipment and apparel. Founded in 1974 by Albrecht von Dewitz, VAUDE is renowned for its commitment to environmental protection, fair labor practices, and high-quality functional products for mountain sports, cycling, and urban outdoor activities. The company is a pioneer in eco-friendly manufacturing, utilizing recycled and bio-based materials, and actively promotes repairability to extend product life, aiming to be a comprehensively sustainable outdoor brand.

Where Is VAUDE's Headquarters?

VAUDE officeVAUDE officeVAUDE officeVAUDE office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Tettnang headquarters serves as the global nerve center for VAUDE, housing administration, product design and development, research, marketing, sales, customer service, and significant parts of their sustainable logistics and 'Made in Germany' manufacturing.

Notable Features:

The VAUDE campus is a model of sustainable architecture, featuring timber construction, extensive photovoltaic systems, green roofs, a CO2-neutral energy supply, an organic canteen, a company-owned childcare center, a climbing wall, and a natural pond. It has received numerous awards for its eco-friendly design and employee-centric facilities.

Work Culture:

VAUDE fosters a family-friendly, health-conscious, and environmentally aware work culture. It emphasizes work-life balance with flexible working models, childcare, sports programs, and an open, collaborative atmosphere driven by shared values of sustainability and a passion for the outdoors.

HQ Significance:

The headquarters is a tangible representation of VAUDE's corporate philosophy, showcasing how sustainability can be deeply integrated into all business operations. It acts as an innovation hub for sustainable products and practices and a benchmark for corporate responsibility in the outdoor industry.

Values Reflected in HQ: The headquarters embodies VAUDE's core values: deep respect for nature, social responsibility, pioneering spirit in sustainability, high functionality, and a passion for mountain and bike sports. This is evident in its architecture, energy management, employee amenities, and operational processes.

Location:

VAUDE products are distributed and sold in over 60 countries worldwide through an extensive network of specialist outdoor retailers, online partners, and select VAUDE-branded stores or franchise partners. Its global operations are supported by international sales offices and representatives, its manufacturing facility in Vietnam, and strategic partnerships with audited suppliers across the globe. Key functions supported globally include international sales and distribution, localized marketing, product sourcing, and the consistent implementation of VAUDE's high sustainability and fair labor standards throughout its international supply chain.

Street Address:

VAUDE Sport GmbH & Co. KG, Vaude Strasse 2

City:

Tettnang

State/Province:

Baden-WĂĽrttemberg

Country:

Germany

Where Else Does VAUDE Operate Around the World?

My Phuoc, Binh Duong Province, Vietnam

Address: VAUDE Vietnam Co. Ltd., Lot E_CN_1, My Phuoc Industrial Park 2, Ben Cat Town, Binh Duong Province, Vietnam

To ensure high-quality, ethically sound manufacturing, directly oversee a portion of their production, and implement VAUDE's stringent sustainability standards in a key manufacturing region for the outdoor industry.

HĂĽnenberg, Switzerland

Address: VAUDE (Schweiz) AG, Bösch 67, 6331 Hünenberg, Switzerland

To specifically cater to the demands and preferences of the Swiss outdoor market, ensuring effective distribution, brand presence, and localized support for VAUDE's sustainable product range in Switzerland.

Buying Intent Signals for VAUDE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VAUDE? Meet the Executive Team

As of April 2025, VAUDE' leadership includes:

Dr. Antje von Dewitz - Chief Executive Officer (CEO)
Miriam Schilling - Chief Financial Officer (CFO)
Jan Lorch - Chief Sales Officer (CSO) & Head of Sustainability
Uwe Gottschalk - Chief Product Officer (CPO)

Who's Investing in VAUDE?

VAUDE has been backed by several prominent investors over the years, including:

VAUDE is a 100% family-owned and operated company, privately held by the von Dewitz family, and is not publicly traded.

What Leadership Changes Has VAUDE Seen Recently?

Hire1
Exits1

Over the past year, VAUDE experienced a significant leadership transition in its finance department with the planned retirement of its long-serving CFO and the appointment of a new CFO to steer the company's financial strategy.

Departures

Erwin Gutensohn, Erwin Gutensohn retired from his position as CFO at the end of 2023, concluding a long and impactful tenure at VAUDE.

New Appointments:

Miriam Schilling, Miriam Schilling joined VAUDE as the new Chief Financial Officer, taking over responsibilities from Erwin Gutensohn effective January 1, 2024.

What Technology (Tech Stack) Is Used byVAUDE?

Discover the tools VAUDE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VAUDE Email Formats and Examples

Based on common industry practices and observations, VAUDE likely uses email formats based on employee names. The most probable patterns are [first_initial].[last_name]@vaude.com or [first_name].[last_name]@vaude.com. These are standard formats for many German companies.

[first_initial].[last_name]@vaude.com or [first_name].[last_name]@vaude.com

Format

m.musterfrau@vaude.com or max.mustermann@vaude.com

Example

75%

Success rate

What's the Latest News About VAUDE?

VAUDE Press • January 10, 2024

VAUDE News: Miriam Schilling becomes new CFO at VAUDE

VAUDE appointed Miriam Schilling as its new Chief Financial Officer (CFO), effective January 1, 2024. She succeeds Erwin Gutensohn, who retired at the end of 2023 after many years with the sustainable outdoor outfitter....more

VAUDE Press • December 1, 2023

VAUDE News: VAUDE wins German Sustainability Award 2024 Design

VAUDE was honored with the German Sustainability Award 2024 Design in the 'Visionary Concepts' category. The award recognized VAUDE's commitment to product longevity through repairability, exemplified by its collaboration with iFixit and its comprehensive repair service....more

VAUDE Press • June 21, 2023

VAUDE News: VAUDE emphasizes circularity and repairability in new collection at Eurobike 2023

At the Eurobike 2023 trade show, VAUDE highlighted its focus on circular economy principles in its latest bike gear collection. The company showcased innovations in the use of recycled and bio-based materials, as well as new designs aimed at enhancing product repairability and extending lifespan....more

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