What Does VASA FITNESS Do?

Total employees1262
HeadquartersOrem
Founded2014

VASA Fitness is a prominent health club operator in the United States, known for its High-Value, Low-Price (HVLP) model. The company strives to provide an 'UPLIFTING' fitness experience for everyone, offering a wide array of amenities such as state-of-the-art cardio and strength training equipment, group fitness classes (including cycling, yoga, Zumba, and HIIT), swimming pools, basketball courts, KidCare services, and personal training. VASA aims to make fitness accessible and enjoyable in a motivating and inclusive environment.

Where Is VASA FITNESS's Headquarters?

VASA FITNESS officeVASA FITNESS officeVASA FITNESS officeVASA FITNESS office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central command for all VASA Fitness operations, including strategic planning, brand management, marketing, finance, human resources, IT, and development of new club locations and member services.

Notable Features:

The specific architectural details of the corporate office are not widely publicized. It's understood to be a modern office environment, possibly co-located with or near one of their flagship fitness clubs, reflecting the company's active and wellness-focused brand.

Work Culture:

The work culture at VASA Fitness HQ is described as energetic, collaborative, and passionate, driven by the company's mission to uplift communities through fitness. Employees often share a commitment to health, wellness, and fostering a positive environment.

HQ Significance:

The Orem headquarters is pivotal as the birthplace and operational core of the VASA Fitness brand, guiding its expansion from a regional player to a multi-state fitness provider. It's where the company's 'UPLIFT' values (Unity, Passion, Love, Integrity, Fun, Trust) are cultivated and disseminated.

Values Reflected in HQ: The headquarters' environment and operations aim to reflect VASA's core values: Unity, Passion, Love, Integrity, Fun, and Trust, fostering an inspiring and productive workplace.

Location:

VASA Fitness currently operates exclusively within the United States. Its rapidly growing network of health clubs spans several states, including Utah, Colorado, Arizona, Kansas, Oklahoma, Indiana, Illinois, and Wisconsin. The company focuses on providing comprehensive fitness services, including gym operations, group fitness, personal training, and member support, tailored to each local community it serves within these states.

Street Address:

1259 S 800 E

City:

Orem

State/Province:

UT

Country:

USA

Where Else Does VASA FITNESS Operate Around the World?

Denver Metro, Colorado, USA

Address: Multiple club locations serve as operational hubs (e.g., VASA Fitness Aurora - Southlands, 6205 S Main St, Aurora, CO 80016)

To deliver VASA's comprehensive fitness services to the large and active population of the Denver metropolitan area and surrounding Colorado communities.

Phoenix Metro, Arizona, USA

Address: Multiple club locations serve as operational hubs (e.g., VASA Fitness Chandler, 1850 W Chandler Blvd, Chandler, AZ 85224)

To cater to the fitness needs of the diverse communities in Arizona, expanding VASA's HVLP model in the Southwest.

Kansas City Metro, Kansas/Missouri, USA

Address: Multiple club locations serve as operational hubs (e.g., VASA Fitness Kansas City (Wornall), 8600 Wornall Rd, Kansas City, MO 64114)

To establish and grow VASA's presence in the Midwest, offering high-quality, affordable fitness options to residents of Kansas and Missouri.

Buying Intent Signals for VASA FITNESS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VASA FITNESS? Meet the Executive Team

As of April 2025, VASA FITNESS' leadership includes:

Rich Nelsen - Chief Executive Officer
John Sweeney - Chief Operating Officer
Mindi Bridges - Chief Marketing Officer
Troy Peterson - Chief Development Officer
Amy Owen - Chief People Officer
Adam Rice - Chief Information Officer

Who's Investing in VASA FITNESS?

VASA FITNESS has been backed by several prominent investors over the years, including:

Silver Oak Services Partners

What Leadership Changes Has VASA FITNESS Seen Recently?

Hire1
Exits0

In the past 12-18 months, VASA Fitness notably strengthened its operational leadership with a key C-suite appointment. Publicly available information regarding other specific executive hires or departures during this period is limited, as the company continues to build its team to support sustained growth.

New Appointments:

John Sweeney, John Sweeney was appointed as Chief Operating Officer to lead VASA's operations and support strategic growth initiatives.

What Technology (Tech Stack) Is Used byVASA FITNESS?

Discover the tools VASA FITNESS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VASA FITNESS Email Formats and Examples

VASA Fitness likely uses standard corporate email address formats for its employees. Common patterns include the first initial followed by the last name, or first name and last name separated by a period, using the vasafitness.com domain.

[first_initial][last]@vasafitness.com (e.g., jdoe@vasafitness.com) or [first].[last]@vasafitness.com (e.g., jane.doe@vasafitness.com)

Format

rnelsen@vasafitness.com

Example

75%

Success rate

What's the Latest News About VASA FITNESS?

Club IndustryFebruary 20, 2024

VASA Fitness Announces Expansion into Indiana with First Indianapolis Location

VASA Fitness announced its planned expansion into Indiana, with its first club in the state scheduled to open in Indianapolis during the summer of 2024. This move marks VASA's entry into its ninth U.S. state, continuing its national growth strategy....more

Utah BusinessDecember 5, 2023

VASA Fitness Recognized as One of Utah's Best Companies to Work For in 2023

VASA Fitness was named among Utah's 'Best Companies to Work For' in 2023 by Utah Business magazine. This recognition highlights the company's commitment to creating a positive and supportive work environment for its employees....more

VASA Fitness Press Release / PRNewswireMay 2, 2023

VASA Fitness Strengthens Leadership Team with Appointment of John Sweeney as COO

VASA Fitness appointed John Sweeney as its new Chief Operating Officer. Sweeney brings over two decades of experience in multi-unit operations and is tasked with enhancing operational excellence and member experience as VASA continues its expansion....more

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