HQ Function

Serves as the central hub for strategic leadership, corporate operations, finance, legal, human resources, and technology, overseeing the company's three distinct businesses: BSN SPORTS, Varsity Spirit, and Herff Jones.

Notable Features:

Modern corporate campus designed to foster collaboration and innovation, likely featuring open workspaces and branding elements from its various divisions, reflecting its focus on sports and student activities.

Work Culture:

A dynamic and energetic environment driven by a passion for youth activities and achievement. The culture emphasizes teamwork, customer focus, and a commitment to making a positive impact on students' lives.

HQ Significance:

The headquarters centralizes the leadership and support functions for its diverse portfolio, enabling synergistic strategies across its sports, spirit, and recognition segments, impacting millions of students annually.

Values Reflected in HQ: The headquarters likely reflects values such as collaboration, innovation, excellence, and a commitment to the student experience, evident in its design and operational focus.

Location:

While primarily focused on the North American market, particularly the United States, Varsity Brands has an expanding global reach. This includes international sourcing and manufacturing for apparel and other products. Varsity Spirit hosts international cheerleading and dance competitions and provides training programs in numerous countries. BSN SPORTS serves some international markets, including U.S. military bases overseas and, increasingly, other international schools and teams. Herff Jones also serves international schools with its academic and graduation products.

Street Address:

14460 Varsity Brands Way

City:

Farmers Branch

State/Province:

Texas

Country:

USA