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Varsity Spirit is a global leader dedicated to elevating the student experience through cheerleading, dance, band, and performing arts. They achieve this by hosting training camps, instructional clinics, and prestigious competitions, as well as providing related apparel and educational resources. For nearly 50 years, Varsity Spirit has been a driving force in making these activities safer, more inclusive, and more rewarding for young people worldwide. Key brands under the Varsity Spirit umbrella include Universal Cheerleaders Association (UCA), National Cheerleaders Association (NCA), Universal Dance Association (UDA), USA Cheer, and others, each contributing to a comprehensive ecosystem for spirit teams.
The Memphis headquarters serves as the central hub for Varsity Spirit's operations, including event planning, brand management, marketing, sales, educational program development, and administrative functions for its numerous spirit brands.
The headquarters is a modern office facility within an office park, designed to support a large administrative and creative staff. It likely features collaborative workspaces and areas that reflect the energetic nature of the company's focus on spirit activities.
The work culture at Varsity Spirit's headquarters is described as dynamic, collaborative, and passionate, deeply connected to the mission of elevating student experiences in cheer, dance, and band. Employees often share a strong enthusiasm for these activities.
The Memphis HQ is significant as the nerve center for a company that impacts millions of students, coaches, and families globally through its extensive spirit programs, competitions, and educational initiatives. Strategic decisions shaping the future of these activities originate here.
Varsity Spirit has a significant international footprint, organizing and supporting cheerleading and dance events, training programs, and championships in numerous countries worldwide. This global outreach includes direct operations and partnerships with international federations in regions such as Europe (through Varsity Europe), Canada, Australia, Asia, and Latin America, actively promoting the worldwide growth and development of spirit activities.
6745 Lenox Center Court, Suite 300
Memphis
Tennessee
USA
Address: 2010 Merritt Drive, Garland, TX 75041
To provide dedicated support and management for extensive cheerleading and dance programs, competitions, and camps in Texas and surrounding states, a region with exceptionally high participation and engagement in spirit-related activities.
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As of April 2025, Varsity Spirit' leadership includes:
Varsity Spirit has been backed by several prominent investors over the years, including:
Specific public announcements regarding executive new hires or exits solely within the Varsity Spirit division over the past 12 months are limited. Major leadership transitions within specific divisions of privately held companies like Varsity Brands (Varsity Spirit's parent company) are not always broadly publicized unless they involve top-tier enterprise-level roles.
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Varsity Spirit, as part of Varsity Brands, likely utilizes standard corporate email formats. The most common structure appears to be the first initial followed by the last name.
flast@varsity.com (e.g., jsmith@varsity.com)
Format
bseely@varsity.com
Example
80%
Success rate
Varsity Spirit News • May 6, 2024
The Summit Championships, produced by Varsity All Star, recently concluded in Orlando, FL, crowning champions across numerous divisions and celebrating the dedication of young athletes in all-star cheerleading and dance....more
Varsity Spirit News • December 5, 2023
Varsity Spirit has released its schedule for 2024 special events, including beloved traditions like performing at the Citrus Bowl Pre-Game Performance and the Pearl Harbor Memorial Parade, offering unique experiences for spirit teams....more
PR Newswire • May 16, 2023
Varsity Brands, the parent company of Varsity Spirit, announced the appointment of Michael J. Farello, Managing Partner at L Catterton, to its Board of Directors. This addition aims to leverage Farello's extensive experience in consumer brands to further strengthen Varsity Brands' market leadership....more
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