What Does Varsity Spirit Do?

Total employees1624
HeadquartersMemphis
FoundedN/A

Varsity Spirit is a global leader dedicated to elevating the student experience through cheerleading, dance, band, and performing arts. They achieve this by hosting training camps, instructional clinics, and prestigious competitions, as well as providing related apparel and educational resources. For nearly 50 years, Varsity Spirit has been a driving force in making these activities safer, more inclusive, and more rewarding for young people worldwide. Key brands under the Varsity Spirit umbrella include Universal Cheerleaders Association (UCA), National Cheerleaders Association (NCA), Universal Dance Association (UDA), USA Cheer, and others, each contributing to a comprehensive ecosystem for spirit teams.

Where Is Varsity Spirit's Headquarters?

Varsity Spirit officeVarsity Spirit officeVarsity Spirit officeVarsity Spirit office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Memphis headquarters serves as the central hub for Varsity Spirit's operations, including event planning, brand management, marketing, sales, educational program development, and administrative functions for its numerous spirit brands.

Notable Features:

The headquarters is a modern office facility within an office park, designed to support a large administrative and creative staff. It likely features collaborative workspaces and areas that reflect the energetic nature of the company's focus on spirit activities.

Work Culture:

The work culture at Varsity Spirit's headquarters is described as dynamic, collaborative, and passionate, deeply connected to the mission of elevating student experiences in cheer, dance, and band. Employees often share a strong enthusiasm for these activities.

HQ Significance:

The Memphis HQ is significant as the nerve center for a company that impacts millions of students, coaches, and families globally through its extensive spirit programs, competitions, and educational initiatives. Strategic decisions shaping the future of these activities originate here.

Values Reflected in HQ: The headquarters likely embodies Varsity Spirit's core values such as leadership, teamwork, safety, dedication, innovation, and the pursuit of excellence, fostering an environment that supports the company's mission.

Location:

Varsity Spirit has a significant international footprint, organizing and supporting cheerleading and dance events, training programs, and championships in numerous countries worldwide. This global outreach includes direct operations and partnerships with international federations in regions such as Europe (through Varsity Europe), Canada, Australia, Asia, and Latin America, actively promoting the worldwide growth and development of spirit activities.

Street Address:

6745 Lenox Center Court, Suite 300

City:

Memphis

State/Province:

Tennessee

Country:

USA

Where Else Does Varsity Spirit Operate Around the World?

Garland, Texas, USA

Address: 2010 Merritt Drive, Garland, TX 75041

To provide dedicated support and management for extensive cheerleading and dance programs, competitions, and camps in Texas and surrounding states, a region with exceptionally high participation and engagement in spirit-related activities.

Buying Intent Signals for Varsity Spirit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Varsity Spirit? Meet the Executive Team

As of April 2025, Varsity Spirit' leadership includes:

Bill Seely - President, Varsity Spirit
Nicole Lauchaire - SVP, Marketing & Corporate Communications, Varsity Spirit
Justin Carrier - Vice President, Special Events & Game Day Production, Varsity Spirit
Mandy Mapple - Executive Vice President, Revenue & Marketing, Varsity Spirit

Who's Investing in Varsity Spirit?

Varsity Spirit has been backed by several prominent investors over the years, including:

Bain Capital Private Equity

What Leadership Changes Has Varsity Spirit Seen Recently?

Hire0
Exits0

Specific public announcements regarding executive new hires or exits solely within the Varsity Spirit division over the past 12 months are limited. Major leadership transitions within specific divisions of privately held companies like Varsity Brands (Varsity Spirit's parent company) are not always broadly publicized unless they involve top-tier enterprise-level roles.

What Technology (Tech Stack) Is Used byVarsity Spirit?

Discover the tools Varsity Spirit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Varsity Spirit Email Formats and Examples

Varsity Spirit, as part of Varsity Brands, likely utilizes standard corporate email formats. The most common structure appears to be the first initial followed by the last name.

flast@varsity.com (e.g., jsmith@varsity.com)

Format

bseely@varsity.com

Example

80%

Success rate

What's the Latest News About Varsity Spirit?

Varsity Spirit News • May 6, 2024

Varsity Spirit Recognizes Top All-Star Cheer And Dance Athletes At The 2024 The Summit Championships

The Summit Championships, produced by Varsity All Star, recently concluded in Orlando, FL, crowning champions across numerous divisions and celebrating the dedication of young athletes in all-star cheerleading and dance....more

Varsity Spirit News • December 5, 2023

Varsity Spirit Announces 2024 Dates And Locations For Special Events

Varsity Spirit has released its schedule for 2024 special events, including beloved traditions like performing at the Citrus Bowl Pre-Game Performance and the Pearl Harbor Memorial Parade, offering unique experiences for spirit teams....more

PR Newswire • May 16, 2023

Varsity Brands Appoints Michael J. Farello to Board of Directors

Varsity Brands, the parent company of Varsity Spirit, announced the appointment of Michael J. Farello, Managing Partner at L Catterton, to its Board of Directors. This addition aims to leverage Farello's extensive experience in consumer brands to further strengthen Varsity Brands' market leadership....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Varsity Spirit, are just a search away.