HQ Function

The Cologne headquarters serves as the central hub for Vapiano's global brand strategy, franchise development and support, international marketing, menu innovation, and quality assurance for its worldwide restaurant network.

Notable Features:

The headquarters likely comprises modern office facilities designed to foster collaboration and innovation, reflecting Vapiano's contemporary brand identity. It's equipped to manage a global franchise network.

Work Culture:

The work culture is expected to be dynamic, brand-focused, and internationally oriented, emphasizing teamwork, adaptability, and a passion for the fresh casual dining concept. It supports a fast-paced global restaurant business.

HQ Significance:

This headquarters is pivotal for the revitalized Vapiano brand, steering its global expansion and ensuring consistency across its franchise operations after its restructuring. It represents the nerve center for strategic decisions and brand development.

Values Reflected in HQ: The headquarters' operations likely reflect Vapiano's core values such as freshness, quality, transparency, customer centricity, and a modern approach to dining and business.

Location:

Vapiano operates a global network of restaurants across numerous countries in Europe, Asia, the Middle East, and the Americas. Its international presence is primarily managed through a system of master franchise partners. The central entity supports these partners with brand guidelines, marketing strategies, supply chain advice, menu development, and operational best practices to ensure a consistent and high-quality fresh casual dining experience worldwide.

Street Address:

Augustinergasse 2, Top 7

City:

Köln (Cologne)

State/Province:

North Rhine-Westphalia

Country:

Germany