Vans
Vans's Overview
Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, in 1966 and currently owned by VF Corporation. Renowned for its iconic designs like the Old Skool, Authentic, Slip-On, and Sk8-Hi, Vans has evolved from a niche skate shoe company into a global symbol of youth culture, music, art, and street style. The brand actively fosters creative self-expression through its products, global events like the Vans Park Series and Vans Triple Crown of Surfing, and community spaces such as House of Vans.
Where is Vans's Headquarters?
HQ Function
The Costa Mesa headquarters is the central command for Vans' global operations, encompassing brand strategy, product design and innovation, global marketing, sales leadership, and corporate administrative functions.
Notable Features:
The 182,000-square-foot facility is LEED Platinum certified, featuring an open-plan workspace, an on-site skate park, a music practice room ('Jam Room'), art installations by collaborating artists, 'The Canteen' cafeteria, a coffee bar, and extensive outdoor areas designed to promote interaction and embody the brand's culture.
Work Culture:
Vans HQ cultivates a dynamic, creative, and collaborative work environment deeply rooted in its 'Off The Wall' spirit. The culture encourages individuality and is often described as passionate, inclusive, and connected to the action sports, art, and music communities.
HQ Significance:
The headquarters is a physical embodiment of the Vans brand, reflecting its core values of creativity, community, and authenticity. Its sustainable design underscores a commitment to environmental responsibility, and its location keeps it connected to the pulse of Southern California's cultural influence.
Values Reflected in HQ: The headquarters' design and amenities reflect Vans' core values: creativity (art spaces, skate park), community (collaborative environments, event spaces), action sports (on-site skate facilities), and sustainability (LEED Platinum certification).
Location:
Vans maintains a significant global presence, with products sold in over 97 countries through a network of more than 2,000 retail locations, including owned full-price and outlet stores, concessions, and partnerships with wholesale accounts. Key functions supported globally include centralized product design and development (with regional input), globally-led and regionally-adapted marketing campaigns, international supply chain and logistics, e-commerce platforms tailored to different regions, and customer service operations. Vans actively engages global communities through its 'House of Vans' locations, skate parks, and sponsorship of athletes and events worldwide.
Street Address:
1588 South Coast Drive
City:
Costa Mesa
State/Province:
CA
Country:
USA
Vans's Global Presence
Stabio, Switzerland
Address: VF International Sagl, Via Laveggio 5, 6855 Stabio, Switzerland
To drive brand growth, market penetration, and localized consumer engagement for Vans throughout the diverse European, Middle Eastern, and African markets, adapting global strategies to regional specificities.
Shanghai, China
Address: VF Asia Ltd. (or similar VF entity), typically located in major commercial districts like Xuhui District. (e.g., The Roof, Block A-F, No. 808, West Longhua Road, Xuhui District for VF China)
To expand Vans' brand presence and cultural relevance in the rapidly growing Asia-Pacific market, connecting with local youth culture, creative communities, and adapting to unique consumer trends and digital landscapes.
London, United Kingdom
Address: VF Corporation typically has a UK office, often in Central London (e.g. Axtell House, Soho for some VF brands)
To strengthen Vans' brand positioning and sales in the UK, a major market for fashion and youth culture, through targeted marketing, retail experiences, and local collaborations.
Buying Intent Signals for Vans
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Vans
As of April 2025, Vans' leadership includes:
Investors of Vans
Vans has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, VF Corporation, parent company of Vans, has made significant leadership changes, including a new CEO, to drive its 'Reinvent' transformation plan. Vans itself has seen key appointments, notably in marketing, to bolster brand revitalisation efforts.
Departures
New Appointments:
Technology (Tech Stack) used by Vans
Discover the tools Vans uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vans Email Formats and Examples
Vans, as part of VF Corporation, utilizes email formats that can be specific to the Vans domain or fall under the parent company's structure. Common corporate email patterns usually involve combinations of the employee's first name and last name.
Commonly observed formats for Vans include [first_initial][last]@vans.com (e.g., jdoe@vans.com) and [first].[last]@vans.com (e.g., jane.doe@vans.com). For VF Corporation employees, including some Vans leadership, the format is often [first]_[last]@vfc.com (e.g., jane_doe@vfc.com).
Format
jdoe@vans.com, jane.doe@vans.com, or for VF Corp based roles: jane_doe@vfc.com
Example
75%
Success rate
News and media
VF Corporation Press Release • February 6, 2024
Vans Performance Detailed in VF Corporation's Q3 FY24 Earnings Report
VF Corporation's Q3 FY24 results indicated ongoing challenges for the Vans brand, with a reported revenue decline. The company reiterated its commitment to the Vans turnaround strategy, focusing on enhancing brand appeal, product innovation, and effective marketplace execution....more
Footwear News • January 23, 2024
Vans Appoints Marissa Pardini as New Global Chief Marketing Officer
Vans named Marissa Pardini as its new VP, Global Chief Marketing Officer. With prior experience at The North Face and Yeti, Pardini is tasked with spearheading Vans' global marketing initiatives to rejuvenate the iconic brand....more
Hypebeast • May 1, 2024
Vans Unveils New Collaboration with Our Legacy Work Shop
Vans continued its strategy of high-profile collaborations by partnering with Swedish fashion label Our Legacy Work Shop for a new collection under its premium Vault by Vans line. This initiative aims to enhance brand relevancy and appeal to fashion-forward consumers....more
VF Corporation Press Release • July 17, 2023
VF Corporation Appoints Bracken Darrell as New President and CEO
VF Corporation announced the appointment of Bracken Darrell as its new President and Chief Executive Officer. Darrell, former CEO of Logitech, is set to lead VF's portfolio of global brands, including Vans, through its next phase of growth and transformation....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Vans, are just a search away.