VanillaSoft provides an award-winning Sales Engagement Platform that empowers sales teams to optimize their outreach and improve productivity. It helps businesses streamline lead management, automate sales cadences, and engage prospects more effectively through features like queue-based routing, auto-dialing, SMS, email marketing, call recording, and robust analytics. From an end-user perspective, VanillaSoft helps sales representatives focus on high-value activities by simplifying their workflow, ensuring timely follow-ups, and providing tools to connect with more leads, ultimately leading to increased sales conversions and revenue growth.
Serves as the central hub for corporate operations, strategic planning, global marketing leadership, U.S. sales, and product strategy.
Modern office space situated within a prominent business park, designed to facilitate collaboration, innovation, and employee well-being.
A results-driven and collaborative environment that champions innovation in sales technology. The culture encourages continuous improvement, teamwork, and a strong focus on customer success and empowering sales professionals.
Strategically positioned in the Dallas-Fort Worth metroplex, a major center for technology and enterprise, providing access to a rich talent pool and proximity to key customers and partners in the North American market.
VanillaSoft serves a diverse global clientele with its sales engagement platform, though its primary physical operations are centered in North America (Plano, USA, and Quebec City, Canada). The platform is utilized by sales teams across various countries and industries, offering multilingual capabilities. Global customer support, sales, and partner networks ensure that clients worldwide can leverage VanillaSoft's technology to enhance their sales operations.
5700 Tennyson Parkway, Suite 300
Plano
TX
USA
Address: 979 avenue de Bourgogne, Suite 530, Quebec City, QC G1W 2L4, Canada
Serves as a primary center for product development and engineering, provides dedicated support for Canadian clients, and drives sales and marketing efforts within Canada.
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As of April 2025, VanillaSoft' leadership includes:
VanillaSoft has been backed by several prominent investors over the years, including:
VanillaSoft has maintained stability within its core C-suite executive team over the past 12 months, with no major publicly announced hires or departures at this level. The existing leadership continues to drive the company's strategic initiatives.
Discover the tools VanillaSoft uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
VanillaSoft typically uses a consistent email format for its employees, which most commonly involves the employee's first name and last name separated by a dot, followed by the company domain.
[first].[last]@vanillasoft.com
Format
jane.doe@vanillasoft.com
Example
95%
Success rate
VanillaSoft Press Release • May 15, 2024
VanillaSoft announced its recognition as a Leader in multiple categories in the G2 Spring 2024 Grid® Reports, including Sales Engagement and Outbound Call Tracking, based on high customer satisfaction scores and market presence....more
VanillaSoft Press Release • April 2, 2024
VanillaSoft launched new features allowing users to pause and resume sales cadences, providing sales teams with greater control and flexibility in managing their prospect engagement workflows....more
VanillaSoft Press Release • February 13, 2024
VanillaSoft received four 2024 Top Rated Awards from TrustRadius, highlighting its strong performance in categories such as Sales Engagement, Lead Management, Auto Dialer, and Sales Coaching, based on customer feedback....more
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