Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Vanderfield Pty Ltd is a premier Australian agricultural, turf, and construction equipment dealer, primarily known as a key partner for John Deere. Acquired by RDO Equipment Co. in 2019, Vanderfield provides sales, service, and parts support for a wide range of machinery across Queensland, Northern Territory, and northern New South Wales. They cater to diverse industries including farming, civil construction, landscaping, and government sectors, offering solutions to enhance productivity and efficiency for their customers.
Serves as the central administrative and strategic hub for Vanderfield's operations across its dealer network. Functions include executive management, finance, marketing, human resources, and overarching operational coordination for its branches.
The Toowoomba head office likely features modern office spaces, meeting facilities, and potentially a flagship showroom or advanced service center, reflecting its central role in a large dealership network. Specific architectural details are not widely publicized.
The work culture at Vanderfield's HQ is expected to be customer-focused, collaborative, and driven by a commitment to the agricultural and construction industries. It likely emphasizes technical expertise, problem-solving, and strong relationships with both customers and employees.
The Toowoomba headquarters is significant as it centralizes leadership and support functions, ensuring consistent service standards and strategic direction across all Vanderfield branches. Its location in a key agricultural region of Queensland underscores its commitment to its core customer base.
Vanderfield's operations are primarily concentrated within Australia, specifically across Queensland, Northern Territory, and northern New South Wales. As part of RDO Equipment Co., which has a global presence (notably in the USA, Mexico, Russia, and Ukraine), Vanderfield benefits from international expertise and resources but operates under its own brand within its designated Australian territories. Functions supported include machinery sales (new and used), comprehensive parts supply, and expert field and workshop servicing for agricultural, turf, and construction equipment.
21 Redmond Street
Toowoomba
QLD
Australia
Address: 440 Stuart Hwy, Tivendale NT 0820, Australia
To serve the specific machinery and support needs of the Top End's diverse agricultural and industrial sectors.
Address: 100 Macauley Rd, Emerald QLD 4720, Australia
To deliver specialized equipment, parts, and service to one of Queensland's major agricultural production areas.
Address: 56 Fitzroy St, Dubbo NSW 2830, Australia
To support the diverse farming operations and infrastructure development in the region, providing essential machinery and after-sales service.
Address: 1080 Ring Rd, Kensington QLD 4670, Australia
To provide specialized machinery and services for the unique agricultural profile of the Bundaberg region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Vanderfield' leadership includes:
Vanderfield has been backed by several prominent investors over the years, including:
The most significant recent leadership change impacting Vanderfield was the appointment of Julie Madgwick as CEO of RDO Australia Group in April 2023. Specific executive hires or exits solely for the Vanderfield brand, distinct from RDO Australia Group, are not frequently publicized as individual events.
Discover the tools Vanderfield uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vanderfield, as part of RDO Australia Group, likely utilizes standardized professional email formats. Common formats for companies of this nature include [firstinitial].[lastname]@[companydomain] or [firstname].[lastname]@[companydomain].
f.lastname@vanderfield.com.au (e.g., j.doe@vanderfield.com.au) or firstname.lastname@vanderfield.com.au
Format
j.smith@vanderfield.com.au
Example
75%
Success rate
Beef Central • 2023-04-18
RDO Equipment has appointed Julie Madgwick as the new chief executive officer of RDO Australia Group, which includes Vanderfield and Vermeer Australia dealerships. She takes over from Phil Canning....more
Queensland Country Life • 2023-11-29
Vanderfield has expanded its network by opening a new branch in Richmond, North Queensland, to better serve the agricultural community in the region with John Deere equipment and support....more
Farm Online National • 2019-05-01
US-based RDO Equipment Co acquired Queensland-based John Deere dealer Vanderfield Pty Ltd and the Vermeer Australia network of dealerships, significantly expanding its Australian presence....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Vanderfield, are just a search away.