What Does Vanderfield Do?

Total employees800
HeadquartersToowoomba
Founded1963

Vanderfield Pty Ltd is a premier Australian agricultural, turf, and construction equipment dealer, primarily known as a key partner for John Deere. Acquired by RDO Equipment Co. in 2019, Vanderfield provides sales, service, and parts support for a wide range of machinery across Queensland, Northern Territory, and northern New South Wales. They cater to diverse industries including farming, civil construction, landscaping, and government sectors, offering solutions to enhance productivity and efficiency for their customers.

Where Is Vanderfield's Headquarters?

Vanderfield officeVanderfield officeVanderfield officeVanderfield office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative and strategic hub for Vanderfield's operations across its dealer network. Functions include executive management, finance, marketing, human resources, and overarching operational coordination for its branches.

Notable Features:

The Toowoomba head office likely features modern office spaces, meeting facilities, and potentially a flagship showroom or advanced service center, reflecting its central role in a large dealership network. Specific architectural details are not widely publicized.

Work Culture:

The work culture at Vanderfield's HQ is expected to be customer-focused, collaborative, and driven by a commitment to the agricultural and construction industries. It likely emphasizes technical expertise, problem-solving, and strong relationships with both customers and employees.

HQ Significance:

The Toowoomba headquarters is significant as it centralizes leadership and support functions, ensuring consistent service standards and strategic direction across all Vanderfield branches. Its location in a key agricultural region of Queensland underscores its commitment to its core customer base.

Values Reflected in HQ: The headquarters likely reflects values such as reliability, professionalism, commitment to customer service, and innovation in agricultural and construction solutions, aligning with the John Deere brand it represents.

Location:

Vanderfield's operations are primarily concentrated within Australia, specifically across Queensland, Northern Territory, and northern New South Wales. As part of RDO Equipment Co., which has a global presence (notably in the USA, Mexico, Russia, and Ukraine), Vanderfield benefits from international expertise and resources but operates under its own brand within its designated Australian territories. Functions supported include machinery sales (new and used), comprehensive parts supply, and expert field and workshop servicing for agricultural, turf, and construction equipment.

Street Address:

21 Redmond Street

City:

Toowoomba

State/Province:

QLD

Country:

Australia

Where Else Does Vanderfield Operate Around the World?

Darwin, NT, Australia

Address: 440 Stuart Hwy, Tivendale NT 0820, Australia

To serve the specific machinery and support needs of the Top End's diverse agricultural and industrial sectors.

Emerald, QLD, Australia

Address: 100 Macauley Rd, Emerald QLD 4720, Australia

To deliver specialized equipment, parts, and service to one of Queensland's major agricultural production areas.

Dubbo, NSW, Australia

Address: 56 Fitzroy St, Dubbo NSW 2830, Australia

To support the diverse farming operations and infrastructure development in the region, providing essential machinery and after-sales service.

Bundaberg, QLD, Australia

Address: 1080 Ring Rd, Kensington QLD 4670, Australia

To provide specialized machinery and services for the unique agricultural profile of the Bundaberg region.

Buying Intent Signals for Vanderfield

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vanderfield? Meet the Executive Team

As of April 2025, Vanderfield' leadership includes:

Julie Madgwick - Chief Executive Officer, RDO Australia Group
Paul Slattery - Chief Operating Officer, RDO Australia Group
Steve Rienks - Chief Financial Officer, RDO Australia Group
Pete Law - Chief Information Officer, RDO Australia Group
Jason Cowie - General Manager - Vanderfield

Who's Investing in Vanderfield?

Vanderfield has been backed by several prominent investors over the years, including:

RDO Equipment Co. (Parent Company)

What Leadership Changes Has Vanderfield Seen Recently?

Hire1
Exits0

The most significant recent leadership change impacting Vanderfield was the appointment of Julie Madgwick as CEO of RDO Australia Group in April 2023. Specific executive hires or exits solely for the Vanderfield brand, distinct from RDO Australia Group, are not frequently publicized as individual events.

New Appointments:

Julie Madgwick, Julie Madgwick appointed as new CEO of RDO Australia Group, the parent organization of Vanderfield.

What Technology (Tech Stack) Is Used byVanderfield?

Discover the tools Vanderfield uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vanderfield Email Formats and Examples

Vanderfield, as part of RDO Australia Group, likely utilizes standardized professional email formats. Common formats for companies of this nature include [firstinitial].[lastname]@[companydomain] or [firstname].[lastname]@[companydomain].

f.lastname@vanderfield.com.au (e.g., j.doe@vanderfield.com.au) or firstname.lastname@vanderfield.com.au

Format

j.smith@vanderfield.com.au

Example

75%

Success rate

What's the Latest News About Vanderfield?

Beef Central • 2023-04-18

Vanderfield news title: People on the Move: New CEO for RDO Australia

RDO Equipment has appointed Julie Madgwick as the new chief executive officer of RDO Australia Group, which includes Vanderfield and Vermeer Australia dealerships. She takes over from Phil Canning....more

Queensland Country Life • 2023-11-29

Vanderfield news title: John Deere dealer Vanderfield opens new branch at Richmond in North Queensland

Vanderfield has expanded its network by opening a new branch in Richmond, North Queensland, to better serve the agricultural community in the region with John Deere equipment and support....more

Farm Online National • 2019-05-01

Vanderfield news title: RDO buys Vanderfield and Vermeer ag dealerships

US-based RDO Equipment Co acquired Queensland-based John Deere dealer Vanderfield Pty Ltd and the Vermeer Australia network of dealerships, significantly expanding its Australian presence....more

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