What Does Valpak Do?

Total employees1507
HeadquartersSt. Petersburg
Founded1968

Valpak is a North American direct marketing company, renowned for its iconic 'Blue Envelope' of coupons and savings, delivered to millions of homes. It also provides a comprehensive suite of digital marketing solutions to help local and national businesses connect with consumers. Valpak's services include targeted direct mail, Valpak.com coupon an online destination for printable and digital coupons, mobile apps, and various digital advertising options, empowering businesses to grow and consumers to save.

Where Is Valpak's Headquarters?

Valpak officeValpak officeValpak officeValpak office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate operations, strategic planning, marketing, technology development, franchise support, and national sales for Valpak.

Notable Features:

The campus includes the state-of-the-art Valpak Manufacturing Center (VMC), a large, advanced facility for printing and processing its direct mail products. The building is designed for operational efficiency and technological advancement in print media.

Work Culture:

Valpak fosters a collaborative and innovative work environment, focused on delivering value to consumers and businesses. Employees often highlight a sense of community and commitment to helping local businesses succeed. The culture encourages adaptation to the evolving marketing landscape.

HQ Significance:

The St. Petersburg headquarters is crucial as it centralizes Valpak's core operations, including the massive printing and distribution logistics for its flagship Blue Envelope, and steers its digital marketing strategies across North America.

Values Reflected in HQ: The headquarters reflects Valpak's commitment to efficiency, technological innovation in marketing and print, community connection through local savings, and support for its extensive franchise network.

Location:

Valpak primarily operates in the United States and Canada. Its global functions, supported from its North American operations, include franchise network management, national sales, marketing strategy, digital platform development, and print production and distribution for these markets. While its direct consumer reach is North American, its business model and technology support a wide network of local franchises.

Street Address:

1 Valpak Avenue N

City:

St. Petersburg

State/Province:

FL

Country:

USA

Where Else Does Valpak Operate Around the World?

St. Petersburg, FL, USA

Address: 1 Valpak Avenue N (Valpak Manufacturing Center)

Serves as the primary production and distribution hub for Valpak's direct mail campaigns across the United States and Canada, ensuring timely and efficient delivery of savings to millions of households.

Buying Intent Signals for Valpak

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Valpak? Meet the Executive Team

As of April 2025, Valpak' leadership includes:

Jay Loeffler - Chief Executive Officer
Sarah Smith - Chief Financial Officer
Chris Cate - Chief Technology Officer
Todd Leiser - Senior Vice President, Franchise Sales & Support
Ali Mir - Vice President, Marketing

Who's Investing in Valpak?

Valpak has been backed by several prominent investors over the years, including:

Platinum Equity (Current Parent Company)

What Leadership Changes Has Valpak Seen Recently?

Hire0
Exits0

Publicly available information regarding specific top-tier executive hires or exits at Valpak within the last 12 months is limited, as is common for subsidiaries of private equity firms. Leadership team compositions are generally stable or changes are not always widely publicized.

What Technology (Tech Stack) Is Used byValpak?

Discover the tools Valpak uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Valpak Email Formats and Examples

Valpak likely utilizes common corporate email formats. Based on general industry patterns and available data, a frequently observed format is combining the first initial with the last name, or first name and last name separated by a dot.

[first_initial][last]@valpak.com or [first].[last]@valpak.com

Format

jdoe@valpak.com

Example

75%

Success rate

What's the Latest News About Valpak?

PR Newswire • October 26, 2023

Valpak Partners with Fetch to Offer Consumers More Ways to Save

Valpak announced a partnership with Fetch, the nation's leading consumer-rewards app, to provide Valpak's audience with additional opportunities to earn rewards on their purchases and deepen engagement with Valpak's digital offerings....more

Valpak News/Blog • May 15, 2023

Valpak Highlights Key Direct Mail Trends for Small Businesses

Valpak released insights on emerging direct mail marketing trends, emphasizing personalization, integration with digital channels, and the continued effectiveness of tangible media in reaching local consumers....more

Franchising.com • September 12, 2023

Valpak Continues to Expand Its Franchise Network in Key Markets

Valpak reported ongoing growth in its franchise network, with new franchisees joining in several strategic markets across the U.S., highlighting the sustained appeal of its local marketing solutions for entrepreneurs....more

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