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Valpak is a North American direct marketing company, renowned for its iconic 'Blue Envelope' of coupons and savings, delivered to millions of homes. It also provides a comprehensive suite of digital marketing solutions to help local and national businesses connect with consumers. Valpak's services include targeted direct mail, Valpak.com coupon an online destination for printable and digital coupons, mobile apps, and various digital advertising options, empowering businesses to grow and consumers to save.
Serves as the central hub for corporate operations, strategic planning, marketing, technology development, franchise support, and national sales for Valpak.
The campus includes the state-of-the-art Valpak Manufacturing Center (VMC), a large, advanced facility for printing and processing its direct mail products. The building is designed for operational efficiency and technological advancement in print media.
Valpak fosters a collaborative and innovative work environment, focused on delivering value to consumers and businesses. Employees often highlight a sense of community and commitment to helping local businesses succeed. The culture encourages adaptation to the evolving marketing landscape.
The St. Petersburg headquarters is crucial as it centralizes Valpak's core operations, including the massive printing and distribution logistics for its flagship Blue Envelope, and steers its digital marketing strategies across North America.
Valpak primarily operates in the United States and Canada. Its global functions, supported from its North American operations, include franchise network management, national sales, marketing strategy, digital platform development, and print production and distribution for these markets. While its direct consumer reach is North American, its business model and technology support a wide network of local franchises.
1 Valpak Avenue N
St. Petersburg
FL
USA
Address: 1 Valpak Avenue N (Valpak Manufacturing Center)
Serves as the primary production and distribution hub for Valpak's direct mail campaigns across the United States and Canada, ensuring timely and efficient delivery of savings to millions of households.
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As of April 2025, Valpak' leadership includes:
Valpak has been backed by several prominent investors over the years, including:
Publicly available information regarding specific top-tier executive hires or exits at Valpak within the last 12 months is limited, as is common for subsidiaries of private equity firms. Leadership team compositions are generally stable or changes are not always widely publicized.
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Valpak likely utilizes common corporate email formats. Based on general industry patterns and available data, a frequently observed format is combining the first initial with the last name, or first name and last name separated by a dot.
[first_initial][last]@valpak.com or [first].[last]@valpak.com
Format
jdoe@valpak.com
Example
75%
Success rate
PR Newswire • October 26, 2023
Valpak announced a partnership with Fetch, the nation's leading consumer-rewards app, to provide Valpak's audience with additional opportunities to earn rewards on their purchases and deepen engagement with Valpak's digital offerings....more
Valpak News/Blog • May 15, 2023
Valpak released insights on emerging direct mail marketing trends, emphasizing personalization, integration with digital channels, and the continued effectiveness of tangible media in reaching local consumers....more
Franchising.com • September 12, 2023
Valpak reported ongoing growth in its franchise network, with new franchisees joining in several strategic markets across the U.S., highlighting the sustained appeal of its local marketing solutions for entrepreneurs....more
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