US Floors
US Floors's Overview
US Floors is a prominent brand and innovator in the flooring industry, best known for creating and popularizing COREtec®, the original waterproof rigid core flooring. Founded in 2001 and acquired by Shaw Industries in 2016, US Floors focuses on sustainable and design-forward hard surface flooring, including luxury vinyl, engineered wood, cork, and bamboo. The brand continues to operate with a distinct identity under Shaw, driving significant advancements in resilient flooring technology and aesthetics for both residential and commercial markets.
Where is US Floors's Headquarters?
HQ Function
Serves as the main hub for US Floors brand strategy, COREtec product innovation, marketing, sales support, and administrative operations, closely aligned with Shaw Industries' hard surface division.
Notable Features:
Facilities in Dalton likely include dedicated showrooms for COREtec and other US Floors products, R&D spaces for flooring technology, and benefit from Shaw's advanced manufacturing and logistics infrastructure in the area.
Work Culture:
As part of Shaw Industries, the culture emphasizes innovation in flooring technology (e.g., COREtec), customer satisfaction, sustainability, and collaborative teamwork. Employees often express pride in the brand's market leadership and product quality.
HQ Significance:
The Dalton headquarters is pivotal due to its location in the U.S. flooring industry's nucleus, fostering access to specialized talent, supply chain efficiencies, and direct engagement with industry trends and partners.
Values Reflected in HQ: The headquarters' operations reflect values of innovation (COREtec leadership), quality, sustainability (eco-friendly options), and market responsiveness, aligned with Shaw Industries' corporate principles.
Location:
Through its parent company Shaw Industries, US Floors' products, especially the globally recognized COREtec brand, are distributed and sold internationally. Shaw Industries has a significant global footprint with operations, sales offices, and distribution networks in Canada, Mexico, Europe (including UK), Asia-Pacific (including China and Australia), and other regions, enabling US Floors' innovations to reach a worldwide customer base.
Street Address:
3980 US Highway 411 NE
City:
Dalton
State/Province:
Georgia
Country:
USA
US Floors's Global Presence
Adairsville, Georgia/USA
Address: 802 Benjamin H Hill Dr SW, Adairsville, GA 30103 (Shaw Plant T1)
Major production hub for the Southeastern US, supplying COREtec and other Shaw hard surface products nationwide.
Santa Fe Springs, California/USA
Address: 15520 Blackburn Ave, Santa Fe Springs, CA 90670 (Shaw Western Distribution Center)
Ensures efficient product delivery and inventory management for dealers and customers in the Western United States.
Buying Intent Signals for US Floors
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Executive Team of US Floors
As of April 2025, US Floors' leadership includes:
Investors of US Floors
US Floors has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No widely publicized new executive hires or departures specifically for US Floors or its direct leadership line within Shaw Industries have been identified in the last 12 months (approx. May 2023 - May 2024). Significant leadership transitions at Shaw Industries, such as Tim Baucom becoming President and CEO and Scott Sandlin leading the Residential Division (which includes US Floors/COREtec), occurred in early 2023, just prior to this 12-month window. These leaders continue to shape the strategy for US Floors and its brands.
Technology (Tech Stack) used by US Floors
Discover the tools US Floors uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
US Floors Email Formats and Examples
Employees of US Floors, as part of Shaw Industries, typically use email addresses under the shawinc.com domain. The most common formats observed are 'firstname.lastname@shawinc.com' and 'firstinitiallastname@shawinc.com'.
firstname.lastname@shawinc.com or flastname@shawinc.com
Format
john.smith@shawinc.com or jsmith@shawinc.com
Example
85%
Success rate
News and media
Floor Covering Weekly • March 7, 2024
COREtec by US Floors Wins Dealers' Choice Award for Resilient Flooring
COREtec, the pioneering waterproof flooring brand from US Floors (a Shaw Industries company), was honored with a Dealers' Choice Award by Floor Covering Weekly, recognizing its continued popularity and performance in the resilient flooring category as voted by retailers....more
Floor Trends Magazine • January 24, 2024
COREtec Unveils Innovative Collections and Technologies at TISE 2024
COREtec, a leading brand of US Floors (part of Shaw Industries), showcased its latest flooring innovations at The International Surface Event (TISE) 2024 in Las Vegas, including new designs in its Originals, Advanced+, and Pro lines, emphasizing style, durability, and ease of installation....more
Shaw Industries News • April 15, 2024
Shaw Industries Highlights Sustainability Achievements in 2023 Report, Impacting Brands like US Floors
Shaw Industries, parent company of US Floors, released its 15th annual sustainability report, detailing significant progress in areas such as carbon emissions reduction, water conservation, and use of recycled/renewable materials across its operations and product lines, including the COREtec brand....more
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