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UserGuiding is a comprehensive no-code digital adoption platform designed to help SaaS businesses improve user onboarding, increase feature adoption, and reduce customer churn. It allows companies to create interactive product tours, onboarding checklists, in-app messages, help centers, and gather user feedback without requiring any programming skills. UserGuiding aims to empower product teams and customer success managers to enhance the user experience and drive product growth effectively.
Serves as the central hub for product development, engineering, European sales, marketing, and overall company operations.
Modern office space within the architecturally rich Rotermanni Quarter, known for its blend of historical industrial buildings and contemporary design, fostering a creative and collaborative work environment.
UserGuiding promotes a dynamic, innovative, and agile work culture focused on customer success, employee empowerment, and continuous learning. The Tallinn office embodies a collaborative spirit typical of fast-growing tech startups, encouraging open communication and teamwork.
Key to UserGuiding's innovation and European market penetration, the Tallinn HQ drives the core product strategy and development of its no-code digital adoption platform, positioning it within a vibrant European tech ecosystem.
UserGuiding serves a worldwide clientele with its digital adoption platform, offering solutions to SaaS companies globally. While key operations are centered in Estonia and it maintains a US registered presence, the platform's reach is international. This is supported by global sales, marketing, and customer success initiatives designed to cater to diverse markets and a distributed user base needing effective digital guidance solutions.
Rotermanni tn 2
Tallinn
Harju County
Estonia
Address: 8 The Green, STE R, Dover, DE 19901
To establish a formal presence in the US, facilitate smoother operations for American clients and partners, and support UserGuiding's expansion efforts in the significant North American SaaS market.
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As of April 2025, UserGuiding' leadership includes:
UserGuiding has been backed by several prominent investors over the years, including:
Based on publicly available information and company announcements over the past 12 months, UserGuiding's core C-level executive team, primarily composed of its co-founders, has remained stable with no major publicly disclosed hires or departures. The leadership continues to drive the company's growth and innovation.
Discover the tools UserGuiding uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
UserGuiding likely follows common corporate email naming conventions. While the exact internal format isn't publicly disclosed, standard patterns often include [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com]. These are typical for tech companies for professional communication.
[first].[last]@userguiding.com or [first_initial][last]@userguiding.com
Format
example: osman.erturk@userguiding.com or oerturk@userguiding.com
Example
80%
Success rate
UserGuiding Blog • February 29, 2024
UserGuiding announced its February 2024 product updates, introducing new features such as browser-specific targeting for guides, enhanced user segmentation capabilities, and other platform improvements aimed at refining user onboarding and engagement experiences....more
UserGuiding Blog • July 26, 2023
UserGuiding launched its AI Assistant, a new product designed to help users create in-app guides, tooltips, and checklists more efficiently by leveraging artificial intelligence to generate content and suggest optimal guidance strategies within their applications....more
UserGuiding Blog • May 10, 2023
UserGuiding introduced a new integration with Segment, allowing users to seamlessly sync user data and events between the two platforms. This integration aims to enable more personalized and targeted in-app experiences based on comprehensive user analytics....more
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