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Userflow is a SaaS company that provides a powerful no-code platform for building personalized in-app user onboarding experiences. Businesses use Userflow to create interactive product tours, checklists, surveys, and announcements, directly within their web applications. The primary goal is to help companies improve user activation, feature adoption, reduce churn, and enhance overall user engagement by guiding users effectively through their software. It's designed for product managers, UX designers, and customer success teams to implement and iterate on onboarding flows without requiring engineering resources.
Core operations, product development leadership, and European market strategy are influenced from its Danish base, though day-to-day functions are globally distributed.
As a remote-first company, its 'headquarters' is more conceptual, represented by its distributed talent and digital infrastructure rather than a single, large physical office building.
Userflow promotes a flexible, autonomous, and results-driven work culture. Emphasis is placed on asynchronous communication, collaboration through modern digital tools, and empowering employees regardless of physical location.
The Copenhagen origin links Userflow to a vibrant European tech and design scene, influencing its product aesthetics and user-centric approach, even as it scales globally with a remote workforce.
Userflow supports a global customer base through its remote-first, distributed team. Key functions such as software development, customer success, sales, and marketing are performed by team members located in various countries, primarily across North America and Europe. This model allows Userflow to attract top talent worldwide and provide timely support and services to its international clientele.
N/A (Remote-First Company)
Copenhagen
Hovedstaden
Denmark
Address: N/A - Remote Teams
To leverage a global talent pool, provide localized support where beneficial, and maintain operational presence across multiple time zones to serve a worldwide customer base.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Userflow' leadership includes:
Userflow has been backed by several prominent investors over the years, including:
Userflow has maintained stability in its core leadership, with the co-founders continuing to lead the company. No major C-level executive hires or departures have been publicly announced in the past 12 months.
Discover the tools Userflow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Userflow commonly uses the [first_name]@[domain] email format. This is a prevalent structure in many tech companies, including SaaS businesses.
[first]@userflow.com
Format
esben@userflow.com
Example
90%
Success rate
TechCrunch • September 15, 2021
Userflow, a platform that enables SaaS companies to build in-app tours, checklists and surveys without writing code, today announced that it has raised a $3.5 million seed round led by Project A Ventures. Y Combinator also participated in this round, which the company will use to continue to build out its product and expand its team....more
Userflow Blog • February 7, 2024
Userflow announced Userflow AI, a new suite of AI-powered features designed to help users build onboarding flows and surveys significantly faster. This includes AI assistance for content generation, flow structuring, and element selection....more
Userflow Blog • May 1, 2023
Userflow launched User Segments, a feature enabling highly targeted content delivery based on user properties and behavior. This allows for more personalized and effective onboarding experiences by showing specific flows or messages to relevant user groups....more
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