What Does Userflow Do?

Total employees38
HeadquartersCopenhagen
Founded

Userflow is a SaaS company that provides a powerful no-code platform for building personalized in-app user onboarding experiences. Businesses use Userflow to create interactive product tours, checklists, surveys, and announcements, directly within their web applications. The primary goal is to help companies improve user activation, feature adoption, reduce churn, and enhance overall user engagement by guiding users effectively through their software. It's designed for product managers, UX designers, and customer success teams to implement and iterate on onboarding flows without requiring engineering resources.

Where Is Userflow's Headquarters?

Userflow officeUserflow officeUserflow officeUserflow office
*Images sourced via web search. Rights belong to original owners

HQ Function

Core operations, product development leadership, and European market strategy are influenced from its Danish base, though day-to-day functions are globally distributed.

Notable Features:

As a remote-first company, its 'headquarters' is more conceptual, represented by its distributed talent and digital infrastructure rather than a single, large physical office building.

Work Culture:

Userflow promotes a flexible, autonomous, and results-driven work culture. Emphasis is placed on asynchronous communication, collaboration through modern digital tools, and empowering employees regardless of physical location.

HQ Significance:

The Copenhagen origin links Userflow to a vibrant European tech and design scene, influencing its product aesthetics and user-centric approach, even as it scales globally with a remote workforce.

Values Reflected in HQ: The operational model reflects values of flexibility, trust, global talent acquisition, and modern work-life balance.

Location:

Userflow supports a global customer base through its remote-first, distributed team. Key functions such as software development, customer success, sales, and marketing are performed by team members located in various countries, primarily across North America and Europe. This model allows Userflow to attract top talent worldwide and provide timely support and services to its international clientele.

Street Address:

N/A (Remote-First Company)

City:

Copenhagen

State/Province:

Hovedstaden

Country:

Denmark

Where Else Does Userflow Operate Around the World?

Distributed (Global)

Address: N/A - Remote Teams

To leverage a global talent pool, provide localized support where beneficial, and maintain operational presence across multiple time zones to serve a worldwide customer base.

Buying Intent Signals for Userflow

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Userflow? Meet the Executive Team

As of April 2025, Userflow' leadership includes:

Esben Friis-Jensen - Co-founder & CEO
Sebastian Helzle - Co-founder & CTO

Who's Investing in Userflow?

Userflow has been backed by several prominent investors over the years, including:

Y Combinator
Project A Ventures

What Leadership Changes Has Userflow Seen Recently?

Hire0
Exits0

Userflow has maintained stability in its core leadership, with the co-founders continuing to lead the company. No major C-level executive hires or departures have been publicly announced in the past 12 months.

What Technology (Tech Stack) Is Used byUserflow?

Discover the tools Userflow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Userflow Email Formats and Examples

Userflow commonly uses the [first_name]@[domain] email format. This is a prevalent structure in many tech companies, including SaaS businesses.

[first]@userflow.com

Format

esben@userflow.com

Example

90%

Success rate

What's the Latest News About Userflow?

TechCrunch • September 15, 2021

Userflow raises $3.5M for its no-code user onboarding platform

Userflow, a platform that enables SaaS companies to build in-app tours, checklists and surveys without writing code, today announced that it has raised a $3.5 million seed round led by Project A Ventures. Y Combinator also participated in this round, which the company will use to continue to build out its product and expand its team....more

Userflow Blog • February 7, 2024

Userflow news title: Userflow AI: Build flows 10x faster with AI

Userflow announced Userflow AI, a new suite of AI-powered features designed to help users build onboarding flows and surveys significantly faster. This includes AI assistance for content generation, flow structuring, and element selection....more

Userflow Blog • May 1, 2023

Userflow news title: Introducing User Segments: Target the right users at the right time

Userflow launched User Segments, a feature enabling highly targeted content delivery based on user properties and behavior. This allows for more personalized and effective onboarding experiences by showing specific flows or messages to relevant user groups....more

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