What Does Userfarm Do?

Total employees35
HeadquartersLondon
Founded2008

Userfarm is a pioneering creative crowdsourcing platform specializing in the production of high-quality video content. It connects brands and agencies with a global community of tens of thousands of filmmakers, animators, and video editors to generate authentic, diverse, and engaging video assets at scale. Originally founded in 2008, Userfarm's technology and community were acquired by eYeka, which itself was later acquired by Toluna, a leading consumer insights provider. Today, Userfarm's capabilities enhance eYeka's and Toluna's offerings by providing agile and cost-effective solutions for visual storytelling, advertising campaigns, social media content, and more. From an end-user perspective, Userfarm (via eYeka) offers a unique way to tap into global creative talent, receive a wide variety of creative proposals, and produce custom video content that resonates with target audiences.

Where Is Userfarm's Headquarters?

Userfarm officeUserfarm officeUserfarm officeUserfarm office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as Userfarm's registered office and a contact point, while core strategic and operational management for Userfarm's services is integrated with eYeka (Paris) and Toluna (global).

Notable Features:

Located in Covent Garden, a vibrant and central London district known for its creative industries. The office itself is typical of modern business facilities in the area, designed to support administrative functions.

Work Culture:

The work culture associated with Userfarm's services, as part of eYeka and Toluna, is dynamic, innovative, and globally oriented, fostering creativity and collaboration with a large international network of creators. It emphasizes agility and digital-first approaches.

HQ Significance:

The London registered address maintains Userfarm's formal presence in a key global business hub. However, its operational significance is now as part of the larger eYeka and Toluna network, leveraging their global offices and resources, particularly eYeka's Paris headquarters for creative crowdsourcing operations.

Values Reflected in HQ: The integration with eYeka and Toluna reflects values of global reach, technological innovation in market research and creative production, and leveraging diverse talent pools. The original Userfarm ethos focused on democratizing creativity and providing opportunities for filmmakers worldwide.

Location:

Through its integration with eYeka and Toluna, Userfarm supports functions globally. This includes a worldwide community of over 400,000 creative talents (via eYeka) spanning numerous countries, enabling the platform to deliver localized and culturally relevant video content. Client services, project management, and business development are supported by Toluna's extensive network of offices across North America, Europe, Asia-Pacific, and the Middle East, ensuring global campaign execution and support for multinational clients.

Street Address:

71-75 Shelton Street, Covent Garden

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Userfarm Operate Around the World?

Paris, France

Address: c/o eYeka, 6 Rue de la Rochefoucauld, 75009 Paris, France (eYeka HQ)

Serves as the headquarters for eYeka, driving innovation in creative crowdsourcing and supporting Userfarm's integration and service delivery across Europe, Middle East, and Africa.

New York, USA

Address: c/o Toluna, 21 River Road, Wilton, CT 06897, USA (Toluna Americas HQ - supporting eYeka/Userfarm)

Facilitates access to Userfarm's creative crowdsourcing solutions for brands and agencies in the Americas, integrated with Toluna's broader market research and consumer insights offerings.

Singapore, Singapore

Address: c/o eYeka/Toluna, 1 Geylang Serai #01-01, Singapore 402001 (Toluna APAC - supporting eYeka/Userfarm)

Drives growth and service delivery for Userfarm's video crowdsourcing solutions in the APAC market, catering to diverse cultural and creative needs.

Buying Intent Signals for Userfarm

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Userfarm? Meet the Executive Team

As of April 2025, Userfarm' leadership includes:

Bruno Pellegrini - Founder & former CEO of Userfarm (Key historical figure)
Nicolas Schmit - Managing Director, eYeka (a Toluna company - overseeing Userfarm brand)
Frédéric-Charles Petit - CEO of Toluna (Parent company of eYeka/Userfarm)

Who's Investing in Userfarm?

Userfarm has been backed by several prominent investors over the years, including:

LVenture Group (Pre-acquisition)
Vertis SGR (Pre-acquisition)
Principia SGR (Pre-acquisition)
eYeka (Acquirer)
Toluna (Current Parent Company via eYeka acquisition)

What Leadership Changes Has Userfarm Seen Recently?

Hire0
Exits0

Following Userfarm's integration into eYeka and subsequently Toluna, executive changes are typically announced at the eYeka or Toluna corporate level. No major Userfarm-specific branded executive hires or exits have been publicly highlighted in the last 12 months under the direct 'Userfarm' banner. Leadership overseeing Userfarm's services is stable within the eYeka/Toluna structure.

What Technology (Tech Stack) Is Used byUserfarm?

Discover the tools Userfarm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Userfarm Email Formats and Examples

While Userfarm is now part of eYeka (a Toluna company), historically, company email addresses would have used the userfarm.com domain. For current communications related to Userfarm's services, email addresses are more likely to be associated with eYeka.com or Toluna.com. Common professional email formats often include first name, last name, or initials.

A plausible historical/direct format for Userfarm could be [first].[last]@userfarm.com or [first_initial][last]@userfarm.com. For current operations via eYeka, it's often [first].[last]@eyeka.com.

Format

example.contact@userfarm.com (illustrative for Userfarm domain) / jane.doe@eyeka.com (illustrative for eYeka)

Example

60-70 (for @userfarm.com, success may depend on active forwarding to current operational mailboxes within eYeka/Toluna; @eyeka.com would have a higher success rate for active personnel)%

Success rate

What's the Latest News About Userfarm?

Toluna Corporate Website / PR Newswire • October 26, 2023

Toluna Rebrands, Unveils New Corporate Identity and Enhanced Offerings

Toluna, the parent company of eYeka (which includes Userfarm's technology), announced a major rebrand and new corporate identity. This strategic move aims to better reflect its unified brand and comprehensive suite of agile market research solutions, including creative services powered by eYeka and Userfarm's capabilities....more

Toluna Corporate Website / MarTech Series • May 9, 2023

Toluna Launches Automated Multilingual Capabilities for Its Live Digital Focus Groups

Toluna announced the launch of automated multilingual capabilities for its live digital focus group solution. While not directly about Userfarm, this enhances Toluna's overall tech stack for global insights, which complements the global creative capabilities offered through eYeka and Userfarm, enabling brands to test and refine creative concepts across diverse markets....more

Toluna Corporate Website / PR Newswire • July 19, 2021

Toluna Strengthens Market Research Capabilities with Acquisition of eYeka

Toluna announced its acquisition of eYeka, a leading open community and creative crowdsourcing platform. This acquisition integrated eYeka's (and by extension, Userfarm's) network of creators and creative ideation capabilities into Toluna's stack, enhancing its ability to deliver agile and quality insights and creative content to clients globally....more

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