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Loom is an AI-powered video communication platform designed to make workplace collaboration faster and more effective through instantly shareable async videos. Founded in 2015, Loom empowers users to record their screen, camera, or both, add personality with effects, and share updates, feedback, or explanations without needing real-time meetings. Its mission is to help people communicate better and build deeper connections at work. Key features include instant recording, AI-enhanced summaries and chapters, transcriptions, and integrations with popular workplace tools. In October 2023, Loom was acquired by Atlassian, aiming to further integrate its video messaging capabilities into Atlassian's suite of collaboration products and reach a wider audience.
Pre-acquisition, the San Francisco headquarters served as the primary hub for Loom's executive leadership, product development, engineering, marketing, and operational teams.
The office was likely a modern tech workspace designed for collaboration, featuring open-plan areas, numerous meeting rooms equipped for video communication, and amenities typical of Bay Area technology companies, reflecting its product's ethos.
Loom cultivated a strong remote-first culture with an emphasis on asynchronous communication, flexibility, and employee well-being. The San Francisco office acted as a central hub for teams and individuals who preferred or benefited from in-office collaboration.
The San Francisco HQ was instrumental as the nerve center for Loom's rapid growth, innovation in video messaging, and establishing its brand. Its Bay Area location provided crucial access to talent, venture capital, and the broader tech ecosystem.
Loom supports a vast global user base and, prior to its acquisition by Atlassian, operated with a distributed, remote-first workforce. Its platform is utilized by millions of users and thousands of companies worldwide for asynchronous video communication, enabling effective collaboration across diverse time zones and geographical boundaries. Key functions such as customer support, sales, marketing, and engineering have always been globally distributed, reflecting the company's commitment to flexible work and global reach. Post-acquisition, Loom's global presence is further amplified through Atlassian's extensive international operations.
88 Colin P Kelly Jr St (Historical)
San Francisco
CA
USA
Address: Primarily remote operations with utilization of flexible co-working spaces as needed (No large, fixed dedicated office pre-acquisition).
To expand Loom's market presence across Europe, provide localized support to a growing international user base, and diversify its talent acquisition strategy.
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As of April 2025, Loom' leadership includes:
Loom has been backed by several prominent investors over the years, including:
The most significant executive change for Loom in the last 12 months was its acquisition by Atlassian, completed in October 2023. This event led to the integration of Loom's team and leadership into Atlassian. Co-founder Joe Thomas transitioned to become Head of Loom at Atlassian, while other co-founders and executives moved into new ventures or advisory roles.
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Loom primarily utilized the email format [first]@loom.com for its employees prior to the Atlassian acquisition. While other formats might have existed, this was the most commonly observed pattern. Post-acquisition, email formats would align with Atlassian's standards for integrated team members.
[first]@loom.com
Format
joe@loom.com
Example
90%
Success rate
ZDNet • March 26, 2024
Loom introduced a suite of AI-powered capabilities, including AI-generated summaries, titles, chapters, and task extraction for videos. These features are designed to make asynchronous video communication more efficient and actionable for its users, further streamlining workflows....more
Atlassian Blog • October 26, 2023
Atlassian officially announced the completion of its acquisition of Loom for approximately $975 million. The integration aims to empower Atlassian's 260,000+ customers to collaborate more effectively through video, embedding async video into Jira workflows and other Atlassian products....more
TechCrunch • October 12, 2023
Atlassian announced its intent to acquire Loom, a popular video messaging service, for nearly $1 billion. The deal highlights the growing importance of asynchronous video in enterprise collaboration and Atlassian's strategy to expand its offerings....more
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