What Does Insider. Do?

Total employees1427
HeadquartersSingapore
Founded2012

UseInsider is a global technology company that offers an AI-powered, cross-channel customer experience orchestration platform. It enables marketers to connect customer data across channels, predict future behavior with AI, and individualize customer experiences. UseInsider empowers businesses to deliver personalized journeys across web, mobile web, mobile apps, messaging channels (WhatsApp, Facebook Messenger), email, and ad channels, helping them drive growth and build customer loyalty. Their platform is trusted by over 1200 global brands across various industries including retail, e-commerce, travel, finance, and automotive.

Where Is Insider.'s Headquarters?

Insider. officeInsider. officeInsider. officeInsider. office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global strategy, corporate governance, international business development, and overall operational management.

Notable Features:

Located in a prominent business district, offering a modern and collaborative workspace designed to foster innovation and global connectivity.

Work Culture:

The Singapore HQ embodies a dynamic, diverse, and fast-paced work environment. It emphasizes innovation, customer-centricity, and a data-driven approach, reflecting its role as a leader in the tech industry.

HQ Significance:

Strategically positioned in a major global business and technology hub, the Singapore HQ facilitates UseInsider's expansion in the APAC region and supports its worldwide operations and partnerships.

Values Reflected in HQ: The headquarters reflects UseInsider's commitment to innovation, global reach, collaboration, and building a world-class technology platform.

Location:

UseInsider supports its global client base with over 25 offices worldwide, including key locations in London, Paris, Tokyo, Seoul, Singapore, Sydney, New York, Dubai, Warsaw, and Istanbul. These offices provide localized sales, marketing, customer success, and technical support, ensuring that businesses across North America, Europe, APAC, LATAM, and MEA can effectively leverage UseInsider's platform for their customer experience needs. Engineering and product development are also distributed across several key tech hubs globally.

Street Address:

152 Beach Road, #04-05/06 Gateway East

City:

Singapore

State/Province:

Singapore

Country:

Singapore

Where Else Does Insider. Operate Around the World?

Istanbul, Turkey

Address: UNIQ Istanbul, Ayazaga Caddesi No:4D/301, 34396 Sariyer/Istanbul, Turkey

Supports sales, marketing, customer success, and product innovation for clients across Europe, the Middle East, and Africa.

London, United Kingdom

Address: WeWork, 1 Waterhouse Square, Holborn, London, EC1N 2ST, United Kingdom

Drives market penetration and customer relationship management in one of Europe's largest digital economies.

New York, NY, USA

Address: 135 W 41st St, New York, NY 10036, USA (Example, verify specific address)

Facilitates growth and market presence in the competitive North American tech landscape, particularly in e-commerce and digital marketing sectors.

Dubai, UAE

Address: Office 208, Building 4, Dubai Media City, Dubai, UAE (Example, verify specific address)

Caters to the unique needs of businesses in the MENA region, driving digital transformation and personalized customer experiences.

Sydney, Australia

Address: Level 24, Tower Three, International Towers, 300 Barangaroo Avenue, Sydney NSW 2000, Australia (Example, verify specific address)

Supports local businesses in enhancing their digital customer engagement strategies using UseInsider's platform.

Buying Intent Signals for Insider.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Insider.? Meet the Executive Team

As of April 2025, Insider.' leadership includes:

Hande Cilingir - Co-Founder & Chief Executive Officer (CEO)
Serhat Soyuerel - Co-Founder & Chief Revenue Officer (CRO)
Arda Koterin - Co-Founder & Chief Product Officer (CPO)
Sinan Toktay - Co-Founder & Chief Technology Officer (CTO)
Muharrem Derinkök - Co-Founder & Chief Marketing Officer (CMO)
Laura Capper - Chief Financial Officer (CFO)

Who's Investing in Insider.?

Insider. has been backed by several prominent investors over the years, including:

Sequoia Capital
Riverwood Capital
Qatar Investment Authority (QIA)
Endeavor Catalyst
Wamda Capital
Revo Capital
IFC (International Finance Corporation)

What Leadership Changes Has Insider. Seen Recently?

Hire1
Exits0

While specific C-level changes are infrequent, UseInsider continuously strengthens its leadership. One notable recent appointment was Laura Capper as CFO. The founding team remains actively involved in daily operations and strategic direction.

New Appointments:

Laura Capper, Laura Capper joined UseInsider as CFO, bringing extensive experience in financial strategy and scaling global tech companies.

What Technology (Tech Stack) Is Used byInsider.?

Discover the tools Insider. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Insider. Email Formats and Examples

UseInsider primarily utilizes the [first].[last]@useinsider.com email format for its employees. Variations like [first_initial][last]@useinsider.com might also be in use, though less common.

[first].[last]@useinsider.com

Format

jane.doe@useinsider.com

Example

90%

Success rate

What's the Latest News About Insider.?

Insider PR • 2023-08-15

UseInsider Appoints Laura Capper as Chief Financial Officer

UseInsider announced the appointment of Laura Capper as its new Chief Financial Officer. Capper brings extensive experience in financial leadership from various tech companies and will focus on steering Insider’s financial strategy during its phase of hyper-growth....more

TechCrunch • 2022-03-02

UseInsider raises $121M at a $1.1B valuation for its AI-powered customer experience platform

UseInsider, a platform for individualized, cross-channel customer experiences, announced it has raised $121 million in a Series D round led by Qatar Investment Authority (QIA), valuing the company at $1.1 billion. The funding will be used to fuel global expansion, enhance its core technology, and scale its sales and marketing operations....more

Insider PR • 2023-10-26

UseInsider Named a Leader in the Gartner® Magic Quadrant™ for Personalization Engines for the Sixth Consecutive Time

UseInsider announced its recognition as a Leader in the 2023 Gartner Magic Quadrant for Personalization Engines. This marks the sixth consecutive time the company has been positioned as a Leader, highlighting its strong market presence and innovative product capabilities....more

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