What Does Usabilla Do?

Total employees1400
HeadquartersAmsterdam
Founded2009

Usabilla, founded in 2009, is a leading Voice of Customer (VoC) technology provider that empowers brands to collect, analyze, and act on user feedback across websites, apps, and emails. Its solutions help companies improve the digital experience, increase conversion rates, and build customer loyalty. In 2019, Usabilla was acquired by SurveyMonkey, which subsequently rebranded to Momentive Global Inc. in 2021. Usabilla's technology is now a core part of Momentive's GetFeedback Digital offering, continuing its mission to help businesses understand and enhance their customers' digital journeys. Momentive was acquired by Symphony Technology Group (STG) in 2023.

Where Is Usabilla's Headquarters?

Usabilla officeUsabilla officeUsabilla officeUsabilla office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the primary global headquarters for Usabilla's development, sales, marketing, and operations before its acquisition by SurveyMonkey (now Momentive). It was the nerve center for its Voice of Customer product innovation.

Notable Features:

Historically located in a central Amsterdam building, likely featuring a modern tech office design with collaborative workspaces, aimed at fostering innovation. Specific architectural details of the former Rokin office are not widely publicized post-integration.

Work Culture:

As a fast-growing tech scale-up, Usabilla's Amsterdam HQ was known for a dynamic, international, and innovative work culture. Emphasis was placed on customer-centricity, agile development, and data-driven decision-making.

HQ Significance:

The Amsterdam HQ was pivotal as the birthplace and growth engine of Usabilla, establishing it as a key player in the user feedback market globally before it became part of Momentive's larger suite of experience management tools.

Values Reflected in HQ: The original HQ likely reflected Usabilla's core values such as customer obsession, innovation, transparency, and a collaborative spirit, essential for a SaaS company focused on user experience.

Location:

As GetFeedback Digital, a Momentive product, Usabilla's technology supports global functions for businesses worldwide. Momentive provides global sales, customer support, and data center operations across North America, Europe, and Asia-Pacific. This enables companies in various regions to leverage Usabilla's feedback capabilities to understand and improve digital experiences for their international customer base. The platform is designed for scalability and global deployment, supporting multiple languages and data residency requirements through Momentive's infrastructure.

Street Address:

Rokin 16 (Former)

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

Where Else Does Usabilla Operate Around the World?

San Mateo, California, USA

Address: One Curiosity Way, San Mateo, CA 94403

Serves as the main operational center for North America and global strategy.

Dublin, Ireland

Address: Shelbourne Buildings, Second Floor, Shelbourne Road, Ballsbridge, Dublin 4, Ireland

Key hub for serving the EMEA customer base and driving regional growth.

Portland, Oregon, USA

Address: 101 SW Main St #900, Portland, OR 97204

Supports US operations and product development efforts.

Ottawa, Ontario, Canada

Address: 150 Elgin Street, Suite 800, Ottawa, ON K2P 1L4, Canada

Supports Canadian operations and North American market presence.

Buying Intent Signals for Usabilla

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Usabilla? Meet the Executive Team

As of April 2025, Usabilla' leadership includes:

Eric Johnson - President & CEO, Momentive
Rich Nelson - Chief Revenue Officer, Momentive
Priyanka Gatto - Chief Marketing Officer, Momentive
Alex Sirota - Chief Technology Officer, Momentive
Antoine Andrews - Chief Information Security Officer, Momentive

Who's Investing in Usabilla?

Usabilla has been backed by several prominent investors over the years, including:

PMP (Project Holland Fonds)

What Leadership Changes Has Usabilla Seen Recently?

Hire1
Exits1

Following its acquisition by Symphony Technology Group (STG) in mid-2023, Momentive saw key leadership changes, including a new CEO. Usabilla, as a product line (GetFeedback Digital), operates under this new leadership.

Departures

Zander Lurie, Zander Lurie departed as CEO of Momentive after its acquisition by Symphony Technology Group (STG).

New Appointments:

Eric Johnson, Eric Johnson was appointed President and CEO of Momentive, succeeding Zander Lurie, as part of the transition under new ownership by STG.

What Technology (Tech Stack) Is Used byUsabilla?

Discover the tools Usabilla uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Usabilla Email Formats and Examples

Usabilla is part of Momentive. Common email formats for Momentive employees typically use the first initial and last name, or first name and last name. For example:

[first_initial][last]@momentive.ai or [first].[last]@momentive.ai

Format

j.doe@momentive.ai

Example

80%

Success rate

What's the Latest News About Usabilla?

STG PartnersJune 1, 2023

Symphony Technology Group (STG) Completes Acquisition of Momentive (Parent Company of Usabilla)

STG announced the successful completion of its acquisition of Momentive Global Inc., the parent company of SurveyMonkey and Usabilla (now GetFeedback Digital). This transition marks Momentive's shift to a privately held company....more

Momentive BlogOctober 26, 2022

GetFeedback (incorporating Usabilla technology) Named a Leader in Gartner Magic Quadrant for Voice of the Customer

GetFeedback, Momentive's agile CX solution which includes Usabilla's digital feedback capabilities, was recognized as a Leader in the 2022 Gartner Magic Quadrant for Voice of the Customer, highlighting its strength in the market....more

SurveyMonkey (now Momentive)April 5, 2019

SurveyMonkey (now Momentive) Acquires Usabilla to Expand Enterprise Offerings

SurveyMonkey announced its acquisition of Usabilla, a leading global Voice of Customer technology provider. This strategic move aimed to enhance SurveyMonkey's enterprise capabilities and expand its reach in the customer experience market....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Usabilla, are just a search away.