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Usabilla, founded in 2009, is a leading Voice of Customer (VoC) technology provider that empowers brands to collect, analyze, and act on user feedback across websites, apps, and emails. Its solutions help companies improve the digital experience, increase conversion rates, and build customer loyalty. In 2019, Usabilla was acquired by SurveyMonkey, which subsequently rebranded to Momentive Global Inc. in 2021. Usabilla's technology is now a core part of Momentive's GetFeedback Digital offering, continuing its mission to help businesses understand and enhance their customers' digital journeys. Momentive was acquired by Symphony Technology Group (STG) in 2023.
Served as the primary global headquarters for Usabilla's development, sales, marketing, and operations before its acquisition by SurveyMonkey (now Momentive). It was the nerve center for its Voice of Customer product innovation.
Historically located in a central Amsterdam building, likely featuring a modern tech office design with collaborative workspaces, aimed at fostering innovation. Specific architectural details of the former Rokin office are not widely publicized post-integration.
As a fast-growing tech scale-up, Usabilla's Amsterdam HQ was known for a dynamic, international, and innovative work culture. Emphasis was placed on customer-centricity, agile development, and data-driven decision-making.
The Amsterdam HQ was pivotal as the birthplace and growth engine of Usabilla, establishing it as a key player in the user feedback market globally before it became part of Momentive's larger suite of experience management tools.
As GetFeedback Digital, a Momentive product, Usabilla's technology supports global functions for businesses worldwide. Momentive provides global sales, customer support, and data center operations across North America, Europe, and Asia-Pacific. This enables companies in various regions to leverage Usabilla's feedback capabilities to understand and improve digital experiences for their international customer base. The platform is designed for scalability and global deployment, supporting multiple languages and data residency requirements through Momentive's infrastructure.
Rokin 16 (Former)
Amsterdam
North Holland
Netherlands
Address: One Curiosity Way, San Mateo, CA 94403
Serves as the main operational center for North America and global strategy.
Address: Shelbourne Buildings, Second Floor, Shelbourne Road, Ballsbridge, Dublin 4, Ireland
Key hub for serving the EMEA customer base and driving regional growth.
Address: 101 SW Main St #900, Portland, OR 97204
Supports US operations and product development efforts.
Address: 150 Elgin Street, Suite 800, Ottawa, ON K2P 1L4, Canada
Supports Canadian operations and North American market presence.
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As of April 2025, Usabilla' leadership includes:
Usabilla has been backed by several prominent investors over the years, including:
Following its acquisition by Symphony Technology Group (STG) in mid-2023, Momentive saw key leadership changes, including a new CEO. Usabilla, as a product line (GetFeedback Digital), operates under this new leadership.
Discover the tools Usabilla uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Usabilla is part of Momentive. Common email formats for Momentive employees typically use the first initial and last name, or first name and last name. For example:
[first_initial][last]@momentive.ai or [first].[last]@momentive.ai
Format
j.doe@momentive.ai
Example
80%
Success rate
STG Partners • June 1, 2023
STG announced the successful completion of its acquisition of Momentive Global Inc., the parent company of SurveyMonkey and Usabilla (now GetFeedback Digital). This transition marks Momentive's shift to a privately held company....more
Momentive Blog • October 26, 2022
GetFeedback, Momentive's agile CX solution which includes Usabilla's digital feedback capabilities, was recognized as a Leader in the 2022 Gartner Magic Quadrant for Voice of the Customer, highlighting its strength in the market....more
SurveyMonkey (now Momentive) • April 5, 2019
SurveyMonkey announced its acquisition of Usabilla, a leading global Voice of Customer technology provider. This strategic move aimed to enhance SurveyMonkey's enterprise capabilities and expand its reach in the customer experience market....more
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