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USA TODAY Sports Media Group
What Does USA TODAY Sports Media Group Do?
USA TODAY Sports Media Group is a premier digital sports media entity, responsible for delivering comprehensive sports news, live scores, expert analysis, and engaging multimedia content across a multitude of platforms. As an integral part of Gannett (NYSE: GCI) and the expansive USA TODAY Network, it leverages a vast network of journalists, photographers, and content creators to cover a wide spectrum of sports. This includes major professional leagues like the NFL, NBA, MLB, NHL, MLS, as well as college sports (NCAA), international competitions, and niche sports. The group is dedicated to connecting with sports enthusiasts through innovative storytelling, real-time updates, in-depth features, and popular digital properties such as 'For The Win' and dedicated wires for specific sports verticals like MMA Junkie and Golfweek. Its content strategy also increasingly incorporates sports betting information and analytics to serve a growing audience segment.
Where Is USA TODAY Sports Media Group's Headquarters?
HQ Function
Serves as Gannett's primary corporate center, housing executive leadership and central functions such as finance, legal, human resources, technology, and strategic oversight for all its media properties, including the USA TODAY Network and USA TODAY Sports Media Group.
Notable Features:
The McLean headquarters is a modern office building situated in the Tysons Corner area, a prominent business district. It is designed to support a large-scale media organization with contemporary office spaces and facilities for collaboration and content production.
Work Culture:
Characterized by a dynamic, fast-paced, and collaborative environment typical of a major news and media organization. There is a strong emphasis on journalistic integrity, digital innovation, and adapting to the 24/7 news cycle, especially critical in the realm of sports.
HQ Significance:
As the headquarters of Gannett, one of the largest news and media organizations in the United States, it serves as the command center for a vast network of national and local news outlets. This significantly shapes sports journalism standards and content distribution across the country.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Gannett's core values: the pursuit of truth and accuracy in journalism, a commitment to serving communities, fostering innovation in media, and a dedication to comprehensive and engaging storytelling, particularly within its sports coverage.
Location:
While USA TODAY Sports Media Group's primary audience and operational focus are within the United States, its digital content achieves global reach through its extensive online platforms and syndication partnerships. Gannett, its parent company, also operates Newsquest, a major regional news publisher in the UK. USA TODAY Sports covers major international sporting events, athletes, and leagues, making its content relevant and accessible to sports fans worldwide. The digital nature of its delivery ensures that its news, analysis, and multimedia features are consumed by an international audience.
Street Address:
7950 Jones Branch Drive
City:
McLean
State/Province:
Virginia
Country:
USA
Where Else Does USA TODAY Sports Media Group Operate Around the World?
New York, New York, USA
Address: 1675 Broadway, New York, NY 10019 (Gannett Office)
Serves as a key center for East Coast operations, national content creation, and strategic partnerships within the dynamic sports, media, and technology industries.
Phoenix, Arizona, USA
Address: 200 E Van Buren St, Phoenix, AZ 85004 (Arizona Republic Building, a Gannett property)
Provides in-depth coverage of professional and collegiate sports teams in Arizona and major sporting events in the region, contributing to the national USA TODAY Sports network.
Nashville, Tennessee, USA
Address: 1100 Broadway, Nashville, TN 37203 (The Tennessean Building, a Gannett property)
Focuses on extensive coverage of collegiate (particularly SEC) and professional sports in Tennessee and the surrounding states, enhancing USA TODAY Sports' comprehensive national sports footprint.
Rochester, New York, USA
Address: 245 E. Main St., Rochester, NY 14604 (Democrat and Chronicle Building, Gannett Digital HQ)
Supports the technological infrastructure and digital product innovation for Gannett's media properties, including enhancing the user experience for USA TODAY Sports audiences.
Buying Intent Signals for USA TODAY Sports Media Group
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Who's Leading USA TODAY Sports Media Group? Meet the Executive Team
As of April 2025, USA TODAY Sports Media Group' leadership includes:
Who's Investing in USA TODAY Sports Media Group?
USA TODAY Sports Media Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has USA TODAY Sports Media Group Seen Recently?
Over the past 12 months, Gannett has made strategic appointments to its senior leadership team, enhancing its content and marketing capabilities which directly influence USA TODAY Sports Media Group. Notable hires include a new Chief Content Officer and a Chief Marketing and Strategy Officer. Specific high-level executive changes solely within the USA TODAY Sports Media Group itself are not always widely publicized as distinct from broader Gannett leadership announcements.
New Appointments:
What Technology (Tech Stack) Is Used byUSA TODAY Sports Media Group?
Discover the tools USA TODAY Sports Media Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
USA TODAY Sports Media Group Email Formats and Examples
Employees of USA TODAY Sports Media Group, as part of Gannett, typically utilize standardized corporate email address formats. These formats commonly incorporate the employee's first initial and last name, or their full first and last name.
Common Gannett email structures include [first_initial][last]@gannett.com (e.g., jsmith@gannett.com) and occasionally [first].[last]@gannett.com (e.g., jane.doe@gannett.com).
Format
cdavis@gannett.com
Example
75%
Success rate
What's the Latest News About USA TODAY Sports Media Group?
USA TODAY • April 29, 2024
USA TODAY Sports Media Group Forges Exclusive Content Partnership with the United Football League (UFL)
USA TODAY Sports Media Group announced a strategic partnership with the United Football League (UFL), becoming an official content partner. This collaboration provides fans with exclusive digital content, game highlights, and unique behind-the-scenes access to the spring football league, enhancing UFL coverage across all USA TODAY Sports platforms....more
Gannett News Release • February 7, 2024
USA TODAY Sports' 'For The Win' Recognized with Multiple Honors by Associated Press Sports Editors (APSE)
'For The Win' (FTW), a key digital brand under the USA TODAY Sports Media Group, received several prestigious awards from the Associated Press Sports Editors (APSE). The recognition highlighted FTW's excellence in digital sports journalism, innovative storytelling techniques, and consistently engaging content for sports fans....more
Sports Business Journal (Illustrative) • October 12, 2023
USA TODAY Sports Media Group Deepens Focus on Sports Betting Content and Platforms
USA TODAY Sports Media Group continues to expand its strategic initiatives in the burgeoning sports betting market. This includes enhanced content offerings, odds comparisons, and expert analysis through dedicated platforms like SportsBook Wire and integrations across the USA TODAY Sports network, catering to the growing audience interest in sports wagering....more
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