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UrbanStems's Overview

Total employees250
HeadquartersWashington
Founded2014

UrbanStems is a modern floral and gifting company designed for thoughtful people. They focus on providing a transparent, seamless, and delightful flower delivery experience with unique, on-trend bouquets and curated plants and gifts. UrbanStems aims to disrupt the traditional flower industry by leveraging technology, a direct supply chain, and exceptional customer service to make sending and receiving flowers a joyful experience.

Where is UrbanStems's Headquarters?

UrbanStems officeUrbanStems officeUrbanStems officeUrbanStems office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for UrbanStems' corporate operations, including marketing, technology development, customer experience management, merchandising, and strategic planning.

Notable Features:

Likely situated in a modern office building or co-working space, prioritizing functionality, collaboration, and accessibility over opulent architectural statements, which is typical for agile tech-focused companies.

Work Culture:

UrbanStems fosters a work culture centered on innovation, customer-centricity, creativity, and a fast-paced, collaborative environment. It embodies a startup-like atmosphere focused on growth and disrupting the traditional floral industry.

HQ Significance:

The D.C. headquarters is significant as it's the nerve center for a company aiming to modernize flower delivery across the U.S. Its location in a major urban hub provides access to talent, strategic partnerships, and key logistical networks.

Values Reflected in HQ: The choice of a functional, centrally-located headquarters likely reflects UrbanStems' values of efficiency, agility, innovation, and a focus on core business operations and team collaboration.

Location:

UrbanStems' primary market for direct-to-consumer sales and delivery operations is currently within the United States, serving a wide range of cities and metropolitan areas coast-to-coast. While their customer base is U.S.-focused, their global engagement includes sourcing high-quality flowers, plants, and materials from farms and suppliers around the world to ensure a diverse and fresh product offering. They do not currently have international retail storefronts or direct delivery operations outside the U.S.

Street Address:

1025 Vermont Ave NW, Suite 1000

City:

Washington

State/Province:

D.C.

Country:

USA

UrbanStems's Global Presence

New York City, NY/USA

Address: Multiple fulfillment locations (specific corporate office addresses beyond HQ are not publicly emphasized; operations are hub-based)

To ensure timely and fresh delivery of products to customers in NYC and surrounding areas, managing local logistics, inventory, and quality control for floral arrangements and gifts.

Los Angeles, CA/USA

Address: Multiple fulfillment locations (specific corporate office addresses beyond HQ are not publicly emphasized; operations are hub-based)

To provide efficient delivery services in a major West Coast market, handling regional logistics, inventory for fresh products, and ensuring customer satisfaction.

Various US Metro Areas

Address: Network of fulfillment centers and operational hubs nationwide.

To enable same-day and next-day delivery services across the continental US, maintaining product quality and managing localized delivery operations.

Buying Intent Signals for UrbanStems

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of UrbanStems

As of April 2025, UrbanStems' leadership includes:

Ana Mollinedo Mims - Chief Executive Officer
Meghan Montaner - Chief Revenue Officer
Clarke Smith - Co-Founder & Chief Experience Officer
Mark Spivak - VP of Engineering
Jerome S Fard - VP of Operations

Investors of UrbanStems

UrbanStems has been backed by several prominent investors over the years, including:

SWaN & Legend Venture Partners
Motley Fool Ventures
Grotech Ventures
Middleland Capital
NextGen Venture Partners
DFE Capital Management
Sagamore Ventures

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most notable executive change in the past year was the appointment of Ana Mollinedo Mims as Chief Executive Officer in November 2023. She succeeded Seth Goldman, who had been serving as interim CEO.

Departures

Seth Goldman, Seth Goldman concluded his tenure as Interim CEO, having guided the company prior to the new CEO appointment. He is known as a co-founder of Honest Tea and Chair of Beyond Meat, with investor/advisor links to UrbanStems.

New Appointments:

Ana Mollinedo Mims, Ana Mollinedo Mims was appointed as Chief Executive Officer, bringing extensive experience in e-commerce, retail, and brand strategy to lead UrbanStems' future growth.

Technology (Tech Stack) used by UrbanStems

Discover the tools UrbanStems uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

UrbanStems Email Formats and Examples

UrbanStems commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by '@urbanstems.com'. This is a widely adopted convention in many tech and e-commerce companies for its simplicity and professionalism. Another possible format, though less common, might be 'first.last@urbanstems.com'.

[first_initial][last]@urbanstems.com

Format

amims@urbanstems.com

Example

85%

Success rate

News and media

PR NewswireNovember 1, 2023

UrbanStems Appoints Ana Mollinedo Mims as Chief Executive Officer

UrbanStems announced the appointment of Ana Mollinedo Mims as its new CEO. Mims brings a wealth of experience in retail, e-commerce, and brand development from previous leadership roles, poised to lead UrbanStems into its next phase of growth and innovation....more

Business WireOctober 10, 2023

UrbanStems Partners With Lewis Miller Design for Second Exclusive Floral Collection

UrbanStems announced its second collaboration with acclaimed floral designer Lewis Miller of Lewis Miller Design. The partnership launched an exclusive collection of bouquets, merging Miller's iconic, avant-garde floral style with UrbanStems' modern, accessible approach....more

Forbes VettedFebruary 7, 2024

UrbanStems Recognized Among Best Flower Delivery Services

UrbanStems was featured by Forbes Vetted as one of the best flower delivery services, noted for its stylish, contemporary arrangements, user-friendly website, and reliable delivery, making it a popular choice for occasions like Valentine's Day and Mother's Day....more

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