What Does Urban Remedy Do?

Total employees97
HeadquartersRichmond
Founded2010

Urban Remedy is a plant-based food company offering certified organic, non-GMO, and ready-to-eat meals, snacks, and cold-pressed juices. Founded by Neka Pasquale in 2009, the company aims to make healthy eating convenient and delicious, drawing inspiration from ancient healing traditions combined with modern nutritional science. Their products are designed to nourish the body and are available through direct online orders, company-owned retail stores, and partner locations like Whole Foods Market. Urban Remedy emphasizes fresh ingredients, sustainable sourcing, and innovative recipes to support a vibrant, healthy lifestyle under the guiding principle that 'Food is Healing'.

Where Is Urban Remedy's Headquarters?

Urban Remedy officeUrban Remedy officeUrban Remedy officeUrban Remedy office
*Images sourced via web search. Rights belong to original owners

HQ Function

The facility serves as the central hub for corporate administration, marketing, research and development, and importantly, the primary certified organic kitchen for producing their fresh meals, juices, and snacks.

Notable Features:

State-of-the-art, certified organic food production facility designed for optimal freshness and quality control. Likely incorporates sustainable practices in operations, packaging, and waste management, reflecting their brand ethos.

Work Culture:

A dynamic, mission-driven environment focused on health, wellness, and innovation in food. The culture is likely collaborative and fast-paced, reflecting the demands of the fresh food industry and a commitment to their 'Food is Healing' philosophy.

HQ Significance:

The headquarters' co-location with main production facilities is crucial for maintaining Urban Remedy's promise of freshness and quality. It allows for direct oversight of the entire process, from ingredient sourcing to finished product, ensuring adherence to their high standards.

Values Reflected in HQ: The headquarters embodies Urban Remedy's core values: commitment to health and wellness, uncompromising quality, freshness, ingredient transparency, sustainability, and innovation in providing nourishing food.

Location:

Urban Remedy currently focuses its operations, sales, and distribution primarily within the United States. They serve customers nationwide through their e-commerce platform and a network of retail stores and partnerships (e.g., Whole Foods Market). While ingredient sourcing may involve global partners to ensure organic quality and availability, their direct consumer-facing brand presence and operational infrastructure are U.S.-based. Future international expansion could be a possibility as the company continues to grow.

Street Address:

1200 Harbour Way S, Suite 201

City:

Richmond

State/Province:

CA

Country:

USA

Where Else Does Urban Remedy Operate Around the World?

Various Major Metropolitan Areas, USA

Address: Network of company-owned retail stores, kiosks, and distribution points; specific addresses vary by location and are not centralized corporate offices.

To ensure broad product availability, maintain freshness through efficient local distribution, and provide direct customer interaction points in key urban and suburban markets across the United States.

Buying Intent Signals for Urban Remedy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Urban Remedy? Meet the Executive Team

As of April 2025, Urban Remedy' leadership includes:

Neka Pasquale - Founder & Chief Wellness Officer
Paul Coletta - Chief Executive Officer
Tim Snee - Chief Financial Officer
Ope Oloyede - Chief Operating Officer

Who's Investing in Urban Remedy?

Urban Remedy has been backed by several prominent investors over the years, including:

VMG Partners
Science Inc.
Emerson Collective
Obvious Ventures
Slow Ventures
General Mills (301 INC)
Lerer Hippeau
The Builders Fund
DBL Partners

What Leadership Changes Has Urban Remedy Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no significant C-suite executive hires or departures announced by Urban Remedy within the last 12 months. The core leadership team appears to have maintained stability, focusing on product innovation and market expansion.

Departures

Executive Leadership, No publicly announced C-suite executive departures from Urban Remedy in the past 12 months.

New Appointments:

Executive Leadership, No publicly announced new C-suite executive appointments at Urban Remedy in the past 12 months.

What Technology (Tech Stack) Is Used byUrban Remedy?

Discover the tools Urban Remedy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Urban Remedy Email Formats and Examples

Urban Remedy likely employs standard corporate email formats. A common pattern observed for companies of this nature is using the first initial combined with the last name, or first name separated from the last name by a period.

[first_initial][last]@urbanremedy.com

Format

jsmith@urbanremedy.com

Example

75%

Success rate

What's the Latest News About Urban Remedy?

BevNET.com • May 16, 2023

Urban Remedy Adds Two New Organic, Cold-Pressed Juices To Its Lineup

Urban Remedy expanded its popular range of organic, cold-pressed juices with the introduction of two new flavors: 'Renew' featuring cucumber, pineapple, and spirulina, and 'Boost' with orange, carrot, and ginger. These additions aim to provide consumers with more options for convenient, nutrient-rich hydration and wellness support....more

PR Newswire • March 21, 2023

Urban Remedy Launches New Metabiome Line Of Meals, Snacks And Drinks

Urban Remedy, a leader in plant-based, organic, and ready-to-eat food, announced the launch of its new Metabiome line. This collection of meals, snacks, and drinks is specifically designed to support gut health and metabolic wellness, featuring high-fiber, nutrient-dense ingredients....more

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