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Upwave Inc. is a brand intelligence platform that empowers marketers with data-driven insights to plan, measure, and optimize brand advertising campaigns. Their technology provides real-time analytics on brand lift, audience reach, and campaign effectiveness across various channels. Upwave helps brands and agencies understand how their advertising impacts consumer perception and behavior, enabling them to make more informed marketing decisions and maximize their return on investment. They focus on providing comprehensive, actionable data to improve brand outcomes in a complex media landscape.
The San Francisco headquarters serves as the central hub for Upwave's executive leadership, product development, engineering, data science, sales, marketing, and administrative operations.
The office is situated in a modern high-rise building, likely offering panoramic city views and designed with open-plan collaborative workspaces and state-of-the-art technology infrastructure.
Upwave's HQ fosters a dynamic, innovative, and data-driven work culture. Employees often describe it as collaborative, fast-paced, and focused on solving complex challenges in the ad-tech space. There's an emphasis on continuous learning and impact.
Its location in San Francisco provides Upwave with direct access to a rich talent pool in technology and data science, proximity to venture capital, and a strong network of partners and clients in the tech industry.
While Upwave's physical offices are primarily in the United States (San Francisco, New York, Chicago), its brand intelligence platform and services are utilized by global brands and agencies to measure and optimize advertising campaigns across international markets. Their technology supports cross-channel measurement that can encompass global media footprints, providing insights for multinational marketing efforts.
180 Sansome St, Suite 700
San Francisco
CA
USA
Address: Specific street address not broadly publicized, likely a co-working or flexible office space catering to regional teams.
Facilitates closer relationships with East Coast clients, providing localized support and strategic partnerships within the significant New York advertising and media market.
Address: Specific street address not broadly publicized, likely supporting Midwest operations.
To provide regional market coverage and support for clients based in the Central United States, fostering growth in this territory.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Upwave' leadership includes:
Upwave has been backed by several prominent investors over the years, including:
Based on publicly available information, Upwave's executive team has been relatively stable over the last 12 months, with a key hire in marketing leadership. No major publicized exits have been noted.
Discover the tools Upwave uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Upwave Inc. commonly uses the [first_initial][last]@upwave.com email format. Other potential formats might include [first].[last]@upwave.com, though the former is more frequently observed.
[first_initial][last]@upwave.com or [first].[last]@upwave.com
Format
ckelly@upwave.com (for Chris Kelly) or j.doe@upwave.com
Example
80%
Success rate
Upwave Blog / PR Newswire • December 7, 2023
Upwave announced it was chosen by a major media company to be the exclusive cross-platform brand lift partner for its new streaming ad offering, highlighting Upwave's capabilities in measuring ad effectiveness in the evolving streaming landscape....more
Upwave Blog / PR Newswire • August 22, 2023
Upwave announced the appointment of Hillary H. Slattery as its new Chief Marketing Officer. Slattery brings over 20 years of B2B marketing experience to lead Upwave's global marketing strategy....more
Upwave Blog / PR Newswire • May 16, 2023
Upwave introduced a new cookieless brand lift measurement solution, designed to provide marketers with accurate campaign insights in a privacy-first advertising ecosystem, independent of third-party cookies....more
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