What Does Upwave Do?

Total employees58
HeadquartersSan Francisco
Founded2012

Upwave Inc. is a brand intelligence platform that empowers marketers with data-driven insights to plan, measure, and optimize brand advertising campaigns. Their technology provides real-time analytics on brand lift, audience reach, and campaign effectiveness across various channels. Upwave helps brands and agencies understand how their advertising impacts consumer perception and behavior, enabling them to make more informed marketing decisions and maximize their return on investment. They focus on providing comprehensive, actionable data to improve brand outcomes in a complex media landscape.

Where Is Upwave's Headquarters?

Upwave officeUpwave officeUpwave officeUpwave office
*Images sourced via web search. Rights belong to original owners

HQ Function

The San Francisco headquarters serves as the central hub for Upwave's executive leadership, product development, engineering, data science, sales, marketing, and administrative operations.

Notable Features:

The office is situated in a modern high-rise building, likely offering panoramic city views and designed with open-plan collaborative workspaces and state-of-the-art technology infrastructure.

Work Culture:

Upwave's HQ fosters a dynamic, innovative, and data-driven work culture. Employees often describe it as collaborative, fast-paced, and focused on solving complex challenges in the ad-tech space. There's an emphasis on continuous learning and impact.

HQ Significance:

Its location in San Francisco provides Upwave with direct access to a rich talent pool in technology and data science, proximity to venture capital, and a strong network of partners and clients in the tech industry.

Values Reflected in HQ: The headquarters likely reflects Upwave's values of innovation, collaboration, transparency, and a commitment to leveraging data for better marketing outcomes.

Location:

While Upwave's physical offices are primarily in the United States (San Francisco, New York, Chicago), its brand intelligence platform and services are utilized by global brands and agencies to measure and optimize advertising campaigns across international markets. Their technology supports cross-channel measurement that can encompass global media footprints, providing insights for multinational marketing efforts.

Street Address:

180 Sansome St, Suite 700

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Upwave Operate Around the World?

New York, NY, USA

Address: Specific street address not broadly publicized, likely a co-working or flexible office space catering to regional teams.

Facilitates closer relationships with East Coast clients, providing localized support and strategic partnerships within the significant New York advertising and media market.

Chicago, IL, USA

Address: Specific street address not broadly publicized, likely supporting Midwest operations.

To provide regional market coverage and support for clients based in the Central United States, fostering growth in this territory.

Buying Intent Signals for Upwave

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Upwave? Meet the Executive Team

As of April 2025, Upwave' leadership includes:

Chris Kelly - Chief Executive Officer & Founder
Ken Archer - Chief Technology Officer
Martin P. Sprak - Chief Revenue Officer
Shoaib Rizvi - Chief Financial Officer
Hillary H. Slattery - Chief Marketing Officer
George Mimiaga - SVP, People

Who's Investing in Upwave?

Upwave has been backed by several prominent investors over the years, including:

Conductive Ventures
φωτογραφίες (M12)
Ridge Ventures
Industry Ventures
Uncork Capital
Bloomberg Beta
Initialized Capital
PivotNorth Capital
SV Angel

What Leadership Changes Has Upwave Seen Recently?

Hire1
Exits0

Based on publicly available information, Upwave's executive team has been relatively stable over the last 12 months, with a key hire in marketing leadership. No major publicized exits have been noted.

New Appointments:

Hillary H. Slattery, Hillary H. Slattery joined Upwave as Chief Marketing Officer to lead global marketing strategy and drive brand growth.

What Technology (Tech Stack) Is Used byUpwave?

Discover the tools Upwave uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Upwave Email Formats and Examples

Upwave Inc. commonly uses the [first_initial][last]@upwave.com email format. Other potential formats might include [first].[last]@upwave.com, though the former is more frequently observed.

[first_initial][last]@upwave.com or [first].[last]@upwave.com

Format

ckelly@upwave.com (for Chris Kelly) or j.doe@upwave.com

Example

80%

Success rate

What's the Latest News About Upwave?

Upwave Blog / PR NewswireDecember 7, 2023

Upwave Selected as Cross-Platform Brand Lift Partner for a Major Media Company’s New Streaming Ad Offering

Upwave announced it was chosen by a major media company to be the exclusive cross-platform brand lift partner for its new streaming ad offering, highlighting Upwave's capabilities in measuring ad effectiveness in the evolving streaming landscape....more

Upwave Blog / PR NewswireAugust 22, 2023

Upwave Appoints Hillary H. Slattery as Chief Marketing Officer

Upwave announced the appointment of Hillary H. Slattery as its new Chief Marketing Officer. Slattery brings over 20 years of B2B marketing experience to lead Upwave's global marketing strategy....more

Upwave Blog / PR NewswireMay 16, 2023

Upwave Launches Cookieless Brand Lift Measurement Solution

Upwave introduced a new cookieless brand lift measurement solution, designed to provide marketers with accurate campaign insights in a privacy-first advertising ecosystem, independent of third-party cookies....more

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