HQ Function

The Atlanta headquarters serves as the central operational base for UPTv, overseeing key functions such as programming strategy, content acquisition and development, marketing, ad sales, distribution, and corporate administration.

Notable Features:

Situated in a modern office park, the headquarters likely provides a collaborative workspace with facilities to support creative, technical, and business operations. Specific architectural highlights are not widely publicized, but it's designed to facilitate media production and management.

Work Culture:

The work culture at UPTv and UP Entertainment is expected to align with its brand mission, fostering a positive, collaborative, and values-driven environment. Emphasis is likely placed on creativity, teamwork, and a commitment to producing uplifting content.

HQ Significance:

Atlanta's status as a major media production center offers UPTv strategic advantages, including access to talent, production facilities, and industry partnerships. The headquarters' location supports its nationwide broadcasting operations.

Values Reflected in HQ: The headquarters environment likely reflects UPTv's core values of family, positivity, and quality entertainment, aiming to inspire employees and partners in their mission to provide uplifting content.

Location:

UPTv's primary market is the United States. While its uplifting content may reach international audiences through select distribution agreements or via its streaming service UP Faith & Family in certain regions, the company's core focus and broadcast operations are domestic. Global functions primarily involve content licensing and managing international distribution rights for its original movies and series.

Street Address:

2077 Convention Center Concourse, Suite 300

City:

Atlanta

State/Province:

GA

Country:

USA