What Does UPTv Do?

Total employees120
HeadquartersAtlanta
Founded2004

UPTV is an American basic cable television network dedicated to providing uplifting and family-friendly entertainment. Owned by UP Entertainment, LLC, the network features a diverse programming slate that includes original series, movies, reality shows, and acquired content designed to be suitable for all ages. UPTv's mission is to offer a positive alternative in media, delivering content that entertains, inspires, and affirms positive values. They are well-known for their seasonal programming, especially Christmas movies, and aim to be a trusted destination for families seeking quality entertainment.

Where Is UPTv's Headquarters?

UPTv officeUPTv officeUPTv officeUPTv office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Atlanta headquarters serves as the central operational base for UPTv, overseeing key functions such as programming strategy, content acquisition and development, marketing, ad sales, distribution, and corporate administration.

Notable Features:

Situated in a modern office park, the headquarters likely provides a collaborative workspace with facilities to support creative, technical, and business operations. Specific architectural highlights are not widely publicized, but it's designed to facilitate media production and management.

Work Culture:

The work culture at UPTv and UP Entertainment is expected to align with its brand mission, fostering a positive, collaborative, and values-driven environment. Emphasis is likely placed on creativity, teamwork, and a commitment to producing uplifting content.

HQ Significance:

Atlanta's status as a major media production center offers UPTv strategic advantages, including access to talent, production facilities, and industry partnerships. The headquarters' location supports its nationwide broadcasting operations.

Values Reflected in HQ: The headquarters environment likely reflects UPTv's core values of family, positivity, and quality entertainment, aiming to inspire employees and partners in their mission to provide uplifting content.

Location:

UPTv's primary market is the United States. While its uplifting content may reach international audiences through select distribution agreements or via its streaming service UP Faith & Family in certain regions, the company's core focus and broadcast operations are domestic. Global functions primarily involve content licensing and managing international distribution rights for its original movies and series.

Street Address:

2077 Convention Center Concourse, Suite 300

City:

Atlanta

State/Province:

GA

Country:

USA

Where Else Does UPTv Operate Around the World?

New York, NY/USA

Address: Specific address not publicly listed; operations may involve a small sales office or utilize flexible workspaces.

To facilitate direct engagement with East Coast-based advertising agencies, content distributors, production companies, and other media industry stakeholders.

Buying Intent Signals for UPTv

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading UPTv? Meet the Executive Team

As of April 2025, UPTv' leadership includes:

Lisa Fischer - President & CEO, UP Entertainment
Bob Baskin - General Manager of Brands, UP Entertainment (Overseeing UPtv, AspireTV, Cine Romántico)
Rob Doughty - EVP & General Manager, UPtv
Eric Scott - Chief Marketing Officer, UP Entertainment

Who's Investing in UPTv?

UPTv has been backed by several prominent investors over the years, including:

InterMedia Partners (early key investor)
UP Entertainment is a privately held company; other investors are typically private equity firms or individual private investors.

What Leadership Changes Has UPTv Seen Recently?

Hire1
Exits0

In the past year, UP Entertainment has focused on strengthening its brand leadership. A key appointment was made to oversee its portfolio of channels, enhancing strategic direction for UPtv and its sister networks. No major executive departures have been publicly announced during this period.

New Appointments:

Bob Baskin, Bob Baskin joined UP Entertainment as General Manager of Brands, bringing extensive industry experience to oversee programming, marketing, and strategy for the company's suite of networks.

What Technology (Tech Stack) Is Used byUPTv?

Discover the tools UPTv uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

UPTv Email Formats and Examples

UPTv, operating under UP Entertainment, LLC, likely uses a common corporate email format. Based on industry patterns and available data for UP Entertainment, the most probable format involves the first initial followed by the last name.

[first_initial][last]@upentertainment.com

Format

lfischer@upentertainment.com (example for Lisa Fischer)

Example

90%

Success rate

What's the Latest News About UPTv?

Next TV (Broadcasting & Cable)May 8, 2024

UPtv Sets Slate of 7 New Original Sunday Night Movies

UPtv announced its 'Truly UPstanding Love' summer programming event, featuring seven new original romantic comedy movies premiering on Sunday nights throughout June and July 2024....more

The Futon Critic / UPTv Press ReleaseFebruary 20, 2024

UPtv Announces Its 'Easter Lives Here' Programming Event

UPtv revealed its annual 'Easter Lives Here' programming lineup, highlighted by a commercial-free broadcast of 'The Passion of the Christ' on Good Friday, alongside other faith-affirming films and specials....more

DeadlineOctober 25, 2023

UP Entertainment Taps Industry Vet Bob Basking To Oversee UPtv, AspireTV & Cine Romántico As GM Of Brands

Bob Baskin was named General Manager of Brands at UP Entertainment, responsible for overseeing all aspects of UPtv, AspireTV, and Cine Romántico, including programming, marketing, and strategy....more

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