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Upsight
What Does Upsight Do?
Upsight was a prominent mobile analytics and marketing platform, established in 2014 through the merger of Kontagent (founded 2007) and PlayHaven (founded 2009). It empowered mobile app developers and marketers with a robust suite of tools for in-depth user behavior analysis, A/B testing, targeted messaging, user segmentation, and monetization optimization. The platform aimed to help businesses enhance user engagement, retention, and lifetime value. Upsight was acquired by Tapjoy in February 2016. Subsequently, Tapjoy was acquired by ironSource in 2021, and ironSource merged with Unity in November 2022. As a result, Upsight's technology and expertise have been integrated into Unity's comprehensive platform for game and app creators.
Where Is Upsight's Headquarters?
HQ Function
Served as the global headquarters, housing executive leadership, product development, engineering, data science, marketing, sales, and operations teams. It was the central hub for strategic decision-making and innovation for the Upsight platform.
Notable Features:
Located in San Francisco's Financial District, a key tech hub, the office provided a dynamic environment. Specific architectural highlights of their leased space are not widely documented, typical for tech companies in multi-tenant buildings.
Work Culture:
Upsight fostered a fast-paced, innovative, and data-centric work culture. Employees experienced an environment typical of a well-funded tech startup, with a focus on collaboration, problem-solving for the mobile ecosystem, and driving growth for their clients.
HQ Significance:
The San Francisco headquarters was strategically important due to its proximity to a rich talent pool, venture capital firms, and a high concentration of mobile-first companies and potential clients, fostering industry connections and innovation.
Values Reflected in HQ: The headquarters' location and dynamic environment likely reflected Upsight's values of innovation, customer-centricity, data-driven insights, and ambition to be a leader in the mobile analytics and marketing space.
Location:
Prior to its acquisition, Upsight maintained a global presence to serve its international client base of mobile app developers and marketers. Beyond its San Francisco headquarters, it operated offices in key international markets, including London (UK) for Europe, Toronto (Canada) for North American support and development, and Seoul (South Korea) for the Asian market. These locations enabled Upsight to provide localized sales, marketing, customer success, and technical support services worldwide, ensuring its analytics and marketing automation tools reached a global audience.
Street Address:
180 Sutter St, San Francisco, CA 94104, USA
City:
San Francisco
State/Province:
California
Country:
USA
Where Else Does Upsight Operate Around the World?
London, UK
Address: Central London (specific street address not consistently publicly archived)
To expand Upsight's market presence across Europe, provide localized support to developers and publishers, and build strategic partnerships within the regional mobile tech ecosystem.
Toronto, Ontario, Canada
Address: Likely in a downtown business or tech district; Kontagent (an Upsight predecessor) had an office at 1 Yonge Street.
To tap into Canada's skilled technology workforce, support global product development efforts, and serve clients in the Canadian and broader North American markets.
Seoul, South Korea
Address: Business district in Seoul (specific street address not consistently publicly archived)
To establish a strong foothold in the key Asian mobile market, cater to the unique needs of regional developers, and drive adoption of Upsight's platform in Asia.
Buying Intent Signals for Upsight
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Upsight? Meet the Executive Team
As of April 2025, Upsight' leadership includes:
Who's Investing in Upsight?
Upsight has been backed by several prominent investors over the years, including:
What Leadership Changes Has Upsight Seen Recently?
Upsight was acquired by Tapjoy in February 2016 and subsequently became part of Unity. As it no longer operates as an independent company, there have been no executive hires or exits attributable to 'Upsight' in the last 12 months. Any significant leadership changes would have occurred around its acquisition periods.
What Technology (Tech Stack) Is Used byUpsight?
Discover the tools Upsight uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Upsight Email Formats and Examples
Historically, Upsight likely used common professional email formats. Given that the company was acquired and its domain (upsight.com) is no longer independently active for email communication, these formats are not in current use for Upsight as a standalone entity.
[first].[last]@upsight.com or [first_initial][last]@upsight.com
Format
jane.doe@upsight.com
Example
0 (domain inactive for Upsight specific communications)%
Success rate
What's the Latest News About Upsight?
TechCrunch • February 16, 2016
Upsight news title: Tapjoy Acquires Mobile Analytics Firm Upsight To Bolster Its Platform
Tapjoy, a mobile advertising and monetization platform, announced its acquisition of Upsight. The deal aimed to integrate Upsight's robust analytics and marketing automation tools with Tapjoy's advertising network, offering a more comprehensive suite of services for mobile app developers to understand user behavior and monetize effectively....more
VentureBeat • August 19, 2014
Upsight news title: Kontagent and PlayHaven rebrand as Upsight to help mobile developers build big businesses
Following their merger earlier in the year, mobile analytics company Kontagent and mobile game marketing platform PlayHaven officially rebranded as Upsight. The new entity launched with a unified platform designed to provide developers with powerful tools for analytics, marketing, and monetization to grow their mobile applications....more
TechCrunch • February 26, 2014
Upsight news title: Kontagent Merges With PlayHaven To Create A Mobile Data Powerhouse Valued At $100M+
Mobile analytics firm Kontagent and app marketing platform PlayHaven announced their merger. The combination aimed to create a comprehensive service for mobile developers, combining Kontagent's data analytics with PlayHaven's marketing and advertising tools. The merged entity would later be rebranded as Upsight....more
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