Multithread effectively and personalize outreach to convert deals faster
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Upside is a retail technology company that operates a platform connecting millions of consumers with tens of thousands of gas stations, grocery stores, and restaurants nationwide. The platform offers personalized cash back promotions, enabling users to save money on everyday purchases while helping brick-and-mortar businesses increase their profitability and attract new customers. Upside's technology analyzes anonymized transaction data to provide valuable insights and targeted offers, driving measurable economic impact for both consumers and participating merchants.
Serves as the central hub for corporate strategy, product development, engineering, marketing, and administrative functions.
Modern office space designed to foster collaboration and innovation, likely featuring open-plan areas, meeting rooms with advanced technology, and employee amenities. Located in a well-connected urban area.
Upside promotes a work culture that is data-driven, innovative, and mission-oriented. Emphasis is placed on collaboration, humility, hunger for impact, and smart problem-solving. Employees are encouraged to take ownership and contribute to the company's goal of helping communities thrive.
The Washington D.C. headquarters strategically positions Upside in a major East Coast tech and policy hub, facilitating access to talent, partners, and industry events. It underscores its commitment to being a significant player in the US market.
Currently, Upside's operations are primarily focused on the United States market, where it partners with tens of thousands of retailers. While its user base and merchant network are domestic, the company's technology and business model have the potential for future international expansion.
1701 Rhode Island Ave NW
Washington
D.C.
USA
Address: Specific street address not publicly listed; likely a regional office or co-working space.
To attract tech talent from a major innovation hub and support regional business growth in the Central and Southern US.
Address: Specific street address not publicly listed; likely a regional office or co-working space.
To strengthen merchant relationships and operational capabilities in the Midwest region.
Address: N/A (Distributed workforce)
To foster a flexible work environment and attract top talent from across the United States, irrespective of geographical location.
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As of April 2025, Upside' leadership includes:
Upside has been backed by several prominent investors over the years, including:
Over the past year, Upside has continued to strengthen its leadership team with key strategic hires, particularly in technology and finance, reflecting its growth phase. No major publicized executive exits have been noted.
Discover the tools Upside uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Upside commonly uses the first name or first initial and last name format for its professional email addresses. The most prevalent format is [first]@upside.com.
[first]@upside.com or [first].[last]@upside.com
Format
alex@upside.com
Example
85%
Success rate
PYMNTS.com • May 15, 2024
Upside highlighted how its personalized promotions are helping both consumers combat inflation by saving money and retailers by driving incremental profit, emphasizing the platform's ability to deliver value in the current economic climate....more
Business Wire • February 21, 2024
Upside announced partnerships with DoorDash and Instacart, allowing drivers on these platforms to access cash back offers on gas through the Upside app, expanding its user base among gig economy workers....more
CSP Daily News • October 18, 2023
Upside reported that its users received $50 million in cash back on gasoline purchases during the third quarter of 2023, underscoring the platform's growing scale and impact on consumer savings....more
TechCrunch • April 12, 2023
Upside announced the hiring of Todd Cione, a former Microsoft general manager, as its new Chief Technology Officer. Cione is tasked with scaling Upside's engineering team and technology platform....more
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