What Does Upside Do?

Total employees405
HeadquartersWashington
FoundedN/A

Upside is a retail technology company that operates a platform connecting millions of consumers with tens of thousands of gas stations, grocery stores, and restaurants nationwide. The platform offers personalized cash back promotions, enabling users to save money on everyday purchases while helping brick-and-mortar businesses increase their profitability and attract new customers. Upside's technology analyzes anonymized transaction data to provide valuable insights and targeted offers, driving measurable economic impact for both consumers and participating merchants.

Where Is Upside's Headquarters?

Upside officeUpside officeUpside officeUpside office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate strategy, product development, engineering, marketing, and administrative functions.

Notable Features:

Modern office space designed to foster collaboration and innovation, likely featuring open-plan areas, meeting rooms with advanced technology, and employee amenities. Located in a well-connected urban area.

Work Culture:

Upside promotes a work culture that is data-driven, innovative, and mission-oriented. Emphasis is placed on collaboration, humility, hunger for impact, and smart problem-solving. Employees are encouraged to take ownership and contribute to the company's goal of helping communities thrive.

HQ Significance:

The Washington D.C. headquarters strategically positions Upside in a major East Coast tech and policy hub, facilitating access to talent, partners, and industry events. It underscores its commitment to being a significant player in the US market.

Values Reflected in HQ: The choice of a dynamic, accessible urban location and a collaborative workspace design likely reflects Upside's values of innovation, community connection, and efficiency.

Location:

Currently, Upside's operations are primarily focused on the United States market, where it partners with tens of thousands of retailers. While its user base and merchant network are domestic, the company's technology and business model have the potential for future international expansion.

Street Address:

1701 Rhode Island Ave NW

City:

Washington

State/Province:

D.C.

Country:

USA

Where Else Does Upside Operate Around the World?

Austin, Texas, USA

Address: Specific street address not publicly listed; likely a regional office or co-working space.

To attract tech talent from a major innovation hub and support regional business growth in the Central and Southern US.

Chicago, Illinois, USA

Address: Specific street address not publicly listed; likely a regional office or co-working space.

To strengthen merchant relationships and operational capabilities in the Midwest region.

Remote, USA

Address: N/A (Distributed workforce)

To foster a flexible work environment and attract top talent from across the United States, irrespective of geographical location.

Buying Intent Signals for Upside

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Upside? Meet the Executive Team

As of April 2025, Upside' leadership includes:

Alex Kinnier - Co-Founder & CEO
Wayne Lin - Co-Founder & COO
Janine Schuch Kostecki - Co-Founder & CPO
Joanna Harlev - Chief Financial Officer
Adam Hirsch - Chief Revenue Officer
Todd Cione - Chief Technology Officer
Emily Caryl Ingram - General Counsel & Chief People Officer

Who's Investing in Upside?

Upside has been backed by several prominent investors over the years, including:

General Catalyst
Bessemer Venture Partners
Formation 8
Builders VC
Revolution Growth
RRE Ventures
KDT (Koch Disruptive Technologies)
Capital One Ventures
MSD Capital

What Leadership Changes Has Upside Seen Recently?

Hire2
Exits0

Over the past year, Upside has continued to strengthen its leadership team with key strategic hires, particularly in technology and finance, reflecting its growth phase. No major publicized executive exits have been noted.

New Appointments:

Todd Cione, Todd Cione joined Upside as Chief Technology Officer to lead the company's engineering and technology strategy.
Joanna Harlev, Joanna Harlev was appointed Chief Financial Officer, bringing extensive experience in financial leadership for growth-stage tech companies.

What Technology (Tech Stack) Is Used byUpside?

Discover the tools Upside uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Upside Email Formats and Examples

Upside commonly uses the first name or first initial and last name format for its professional email addresses. The most prevalent format is [first]@upside.com.

[first]@upside.com or [first].[last]@upside.com

Format

alex@upside.com

Example

85%

Success rate

What's the Latest News About Upside?

PYMNTS.com • May 15, 2024

Upside Sees Personalized Promotions as Inflation Buster for Consumers and Retailers

Upside highlighted how its personalized promotions are helping both consumers combat inflation by saving money and retailers by driving incremental profit, emphasizing the platform's ability to deliver value in the current economic climate....more

Business Wire • February 21, 2024

Upside Welcomes DoorDash and Instacart Drivers to Its Platform, Offering More Ways to Earn

Upside announced partnerships with DoorDash and Instacart, allowing drivers on these platforms to access cash back offers on gas through the Upside app, expanding its user base among gig economy workers....more

CSP Daily News • October 18, 2023

Upside Reports $50M Cash Back on Gas in Q3

Upside reported that its users received $50 million in cash back on gasoline purchases during the third quarter of 2023, underscoring the platform's growing scale and impact on consumer savings....more

TechCrunch • April 12, 2023

Upside hires former Microsoft exec Todd Cione as its new CTO

Upside announced the hiring of Todd Cione, a former Microsoft general manager, as its new Chief Technology Officer. Cione is tasked with scaling Upside's engineering team and technology platform....more

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