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Uppercut Deluxe is an Australian-born, internationally recognized men's grooming brand founded in 2009 by Luke Newman and Steve Purcell. Inspired by the timeless style of the 1950s barbershop and the founders' passions for barbering, surf, and skate culture, the company offers a comprehensive range of high-quality hair styling products, including pomades, waxes, clays, and powders, alongside beard care, shave products, and apparel. Uppercut Deluxe is committed to creating straightforward, effective products for the modern man who values quality, authenticity, and effortless style, and has built a strong global community around its brand.
Serves as the global headquarters, overseeing brand strategy, product development, marketing, and primary distribution for the Asia-Pacific region. It's the nerve center for global operations.
The headquarters likely features a modern office space combined with warehousing capabilities. Given their strong brand aesthetic, it might include an in-house studio for photography/videography and spaces that reflect their barbering, surf, and skate influences.
A creative, dynamic, and collaborative environment deeply rooted in barbering, surf, and skate culture. The culture likely emphasizes quality, authenticity, passion for the craft, and fostering a strong community connection, with a laid-back yet professional atmosphere.
The Australian HQ is pivotal as it's the birthplace of the brand, maintaining its authentic identity and driving innovation in men's grooming while managing its expanding global footprint.
Uppercut Deluxe has a significant global presence, with dedicated offices and distribution hubs in Australia (Global HQ), the United Kingdom (serving Europe), and the United States (serving North America). Beyond these key operational centers, their products are distributed and sold in numerous countries across the globe through a network of trusted distributors, professional barbershops, and online retail channels, reaching a worldwide community of grooming enthusiasts.
Unit 2, 10 Hutchinson St
Burleigh Heads
QLD (Queensland)
Australia
Address: Unit 3, Navigation Point, Goldsborough, Knaresborough, HG5 8LF, UK
To facilitate efficient product distribution, brand growth, and customer engagement within the UK and Europe, catering to the specific needs of the local barbering community and men's grooming market.
Address: 270 E Baker Ave, Suite 100, Costa Mesa CA 92626, USA
To expand and support Uppercut Deluxe's presence in the significant North American grooming market, building relationships with local barbers, retailers, and engaging directly with consumers.
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As of April 2025, Uppercut Deluxe' leadership includes:
Uppercut Deluxe has been backed by several prominent investors over the years, including:
As a privately held company, Uppercut Deluxe does not typically publicize executive movements through mainstream news channels. Key leadership, including the founders, remain actively involved. No specific high-profile executive new hires or exits have been publicly announced in the last 12 months.
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Uppercut Deluxe does not publicly list its official email format. However, common email patterns for companies of this nature include using the first name or first initial and last name.
[first]@uppercutdeluxe.com or [first].[last]@uppercutdeluxe.com
Format
luke@uppercutdeluxe.com or luke.newman@uppercutdeluxe.com
Example
70%
Success rate
Uppercut Deluxe Journal (Official Blog) • June 2, 2023
Uppercut Deluxe actively engaged with the barbering community by presenting 'The Barber Hub' at the Barber Connect 2023 event. The initiative included product showcases, live grooming demonstrations by renowned barbers, and educational sessions, reinforcing the brand's commitment to supporting and celebrating barbering culture....more
Uppercut Deluxe Journal (Official Blog) • April 19, 2023
Uppercut Deluxe launched a new brand film titled 'Salt & Tar,' celebrating the intersection of surf culture and traditional barbering. The film highlights the lifestyle and values that inspire the brand, featuring authentic storytelling and visuals that resonate with its core audience....more
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