What Does UPPAbaby Do?

Total employees198
HeadquartersRockland
Founded2006

UPPAbaby is an innovative American company renowned for its high-quality, stylish, and intuitively designed baby products, including strollers, car seats, and related accessories. Founded in 2006 by Bob and Lauren Monahan, the company is dedicated to making parenting simpler and more enjoyable by providing safe, comfortable, and versatile solutions for modern families. UPPAbaby is committed to exceptional customer service and continuous product improvement, drawing on real-parent experiences to inform their designs.

Where Is UPPAbaby's Headquarters?

UPPAbaby officeUPPAbaby officeUPPAbaby officeUPPAbaby office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters in Rockland serves as the central hub for UPPAbaby's global operations, including product design and development, engineering, marketing, sales, customer service, and corporate administration. It is where the innovative ideas for their strollers and baby gear are born and refined.

Notable Features:

While specific architectural details are proprietary, the facility is designed to be modern and collaborative, likely featuring dedicated R&D labs, product testing areas, and showrooms to display their latest innovations to partners and visitors.

Work Culture:

UPPAbaby fosters a passionate, innovative, and family-focused work culture. Employees are often drawn to the company's mission of creating high-quality, safe, and stylish products that make parents' lives easier. There's an emphasis on teamwork, attention to detail, and customer satisfaction.

HQ Significance:

The Rockland HQ is strategically important as the nerve center of the UPPAbaby brand. It's where key decisions are made, product quality is ensured, and the company's commitment to parents and children is driven forward. Its East Coast location also provides good access to talent and logistics networks.

Values Reflected in HQ: The headquarters likely reflects UPPAbaby's core values of innovation, quality, safety, thoughtful design, and customer-centricity through its functional layout, investment in R&D infrastructure, and collaborative workspaces.

Location:

UPPAbaby has established a significant global presence, distributing its premium baby products to families in numerous countries across North America, Europe, Asia, and Australia. This is achieved through a network of authorized international distributors, dedicated regional offices like those in Canada and the Netherlands, and robust online retail partnerships. Key functions supported globally include localized sales and marketing, region-specific customer service, and efficient international distribution to meet diverse market needs and safety standards.

Street Address:

276 Weymouth Street

City:

Rockland

State/Province:

Massachusetts

Country:

USA

Where Else Does UPPAbaby Operate Around the World?

Toronto, Ontario, Canada

Address: UPPAbaby Canada, 5514KM Steeles Ave. West Unit B, Toronto, ON M9L 1S7, Canada

To serve the Canadian market effectively, manage local retail partnerships, provide dedicated customer support, and ensure compliance with Canadian safety standards and regulations.

Oldenzaal, Netherlands

Address: UPPAbaby Europe BV, Hanzepoort 27, 7575 DB Oldenzaal, Netherlands

To streamline operations in Europe, manage efficient distribution to European retailers and customers, provide localized support, and ensure adherence to EU product standards.

Buying Intent Signals for UPPAbaby

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading UPPAbaby? Meet the Executive Team

As of April 2025, UPPAbaby' leadership includes:

Bob Monahan - Co-Founder & CEO
Lauren Monahan - Co-Founder & Chief Brand Officer
Eric Gaysunas - Chief Financial Officer

Who's Investing in UPPAbaby?

UPPAbaby has been backed by several prominent investors over the years, including:

Privately Held / Founder-Owned

What Leadership Changes Has UPPAbaby Seen Recently?

Hire1
Exits0

In early 2023, UPPAbaby appointed Eric Gaysunas as Chief Financial Officer. As a privately held company, other executive team changes are not always widely publicized unless they represent very significant shifts in leadership.

New Appointments:

Eric Gaysunas, Eric Gaysunas was appointed as the new Chief Financial Officer for UPPAbaby, tasked with overseeing the company's financial operations and strategy.

What Technology (Tech Stack) Is Used byUPPAbaby?

Discover the tools UPPAbaby uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

UPPAbaby Email Formats and Examples

UPPAbaby commonly utilizes an email format consisting of the employee's first initial followed by their last name, preceding the '@uppababy.com' domain. This is a standard convention for many businesses.

[first_initial][last]@uppababy.com

Format

jdoe@uppababy.com

Example

85%

Success rate

What's the Latest News About UPPAbaby?

Business in Vancouver • October 5, 2023

UPPAbaby Opens First Canadian Hub Service Centre and Showroom in Vancouver

UPPAbaby announced the grand opening of its first Canadian Hub Service Centre and Showroom in Vancouver, British Columbia. This new facility offers local customers direct access to product servicing, personalized consultations, and a hands-on experience with UPPAbaby's full range of strollers, car seats, and accessories, enhancing their support for the Canadian market....more

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