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UPM Raflatac
What Does UPM Raflatac Do?
UPM Raflatac is one of the world’s leading producers of self-adhesive label materials, labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. They supply high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality across various industries. UPM Raflatac operates a global network of factories, distribution terminals, and sales offices, committed to sustainability and a circular economy.
Where Is UPM Raflatac's Headquarters?
HQ Function
Serves as the global strategic command center for UPM Group, including directing corporate strategy, finance, sustainability initiatives, and R&D efforts that impact all business areas, including UPM Raflatac.
Notable Features:
The Biofore House is an award-winning modern building, showcasing UPM's commitment to sustainability through its use of wood and energy-efficient design. It features advanced technology and flexible workspaces.
Work Culture:
The work culture at UPM's headquarters emphasizes innovation, responsibility, and collaboration, reflecting Finnish business Ccnts and UPM's 'Biofore' strategy. There's a strong focus on sustainability and a drive for continuous improvement.
HQ Significance:
The Helsinki HQ is pivotal for UPM Raflatac as it's where overarching group strategies are formulated, major investment decisions are made, and global synergies between UPM's diverse business areas are managed, directly influencing Raflatac's global operations and market positioning.
Values Reflected in HQ: The headquarters' design and operations reflect UPM's core values: 'Trust and be trusted,' 'Achieve together,' and 'Renew with courage.' The building's eco-friendly design directly mirrors the company's strong commitment to sustainability and resource efficiency.
Location:
UPM Raflatac operates a truly global network comprising state-of-the-art manufacturing facilities, strategically located distribution terminals, extensive sales offices, and dedicated R&D centers across six continents. This global footprint enables UPM Raflatac to support customers worldwide with a comprehensive portfolio of sustainable and innovative self-adhesive labeling solutions, ensuring local service, reliable supply, and technical expertise tailored to diverse market needs in industries such as food and beverage, home and personal care, pharmaceuticals, retail, and logistics.
Street Address:
Alvar Aallon katu 1
City:
Helsinki
State/Province:
Uusimaa
Country:
Finland
Where Else Does UPM Raflatac Operate Around the World?
Fletcher, North Carolina, USA
Address: 115 Tailgate Road, Fletcher, NC 28732, USA
Serves as a critical hub for UPM Raflatac's operations in the Americas, ensuring efficient production, supply chain management, and customer service for the region, contributing to market responsiveness and product availability.
Tampere, Pirkanmaa, Finland
Address: Tesomankatu 31, 33310 Tampere, Finland
Acts as a center of excellence for R&D and production in Europe, driving innovation in sustainable labeling and specialty products, while also serving as a key manufacturing site for the EMEIA region.
Changshu, Jiangsu, China
Address: No. 8 Qingdao Road, Changshu Economic & Technological Development Zone, Jiangsu Province, 215536, China
Strategically located to cater to the demand in the APAC region, this facility enhances UPM Raflatac's local production capabilities, shortens lead times, and supports the company's growth strategy in Asia.
Buying Intent Signals for UPM Raflatac
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading UPM Raflatac? Meet the Executive Team
As of April 2025, UPM Raflatac' leadership includes:
Who's Investing in UPM Raflatac?
UPM Raflatac has been backed by several prominent investors over the years, including:
What Leadership Changes Has UPM Raflatac Seen Recently?
Over the past year, UPM Raflatac has seen key leadership changes, including the appointment of a new Executive Vice President to lead the business area and a new Senior Vice President for Global Supply Chain, signaling a continued focus on strategic growth and operational excellence.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byUPM Raflatac?
Discover the tools UPM Raflatac uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
UPM Raflatac Email Formats and Examples
UPM Raflatac, as part of UPM Group, typically utilizes a standard email format which is common for large corporations. The most prevalent format for UPM Raflatac employees is firstname.lastname@upmraflatac.com. While variations might exist, this is the primary structure. Emails may also use the parent company domain, firstname.lastname@upm.com.
firstname.lastname@upmraflatac.com
Format
jane.doe@upmraflatac.com
Example
90%
Success rate
What's the Latest News About UPM Raflatac?
Packaging Europe • April 9, 2024
UPM Raflatac advances circularity with new wash-off label adhesive for PET containers
UPM Raflatac has introduced RW85C, a new high-performance wash-off adhesive for PET containers, enhancing the recyclability of PET bottles by enabling clean label removal during the industrial washing process....more
Label & Narrow Web • March 5, 2024
UPM Raflatac and Logopak collaborate for innovative linerless labeling system
UPM Raflatac has partnered with Logopak to introduce a new linerless labeling solution, UPM Raflatac Linerless OptiCut™, designed to reduce waste and improve efficiency in logistics and retail applications....more
Labels & Labeling • February 27, 2024
UPM Raflatac launches new PE PCR label material for home and personal care
UPM Raflatac has expanded its range of sustainable labeling solutions with the introduction of a new Polyethylene (PE) label material made with Post-Consumer Recycled (PCR) content, specifically designed for the home and personal care market in the EMEIA region....more
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