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Upfluence
What Does Upfluence Do?
Upfluence is a comprehensive influencer marketing platform that empowers brands and agencies to build, manage, and scale their influencer programs. Leveraging AI and a vast database of creators, Upfluence offers tools for influencer discovery, relationship management, campaign automation, affiliate marketing, content collection (UGC), and in-depth analytics. The platform aims to streamline the entire influencer marketing workflow, from finding the right partners to measuring campaign impact and ROI, serving clients globally across various industries.
Where Is Upfluence's Headquarters?
HQ Function
Global operations management, core product development and R&D, European market strategy, and central administrative functions.
Notable Features:
Modern office facilities located in a vibrant part of Lyon, designed to foster collaboration and innovation within its tech-focused teams.
Work Culture:
A dynamic, fast-paced, and innovative environment typical of a SaaS scale-up. Emphasis on teamwork, data-driven decisions, and customer success in the evolving digital marketing landscape.
HQ Significance:
The Lyon headquarters is pivotal for Upfluence's European operations and global product innovation, benefiting from the city's strong tech talent pool and strategic location in Europe.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Upfluence's core values of innovation, customer-centricity, global collaboration, and data-driven excellence.
Location:
Upfluence maintains a significant global presence with key offices in Europe (Lyon, France; Neuchâtel, Switzerland) and North America (New York, Los Angeles). This international footprint allows the company to serve a diverse client base worldwide. Globally supported functions include sales, customer success, marketing, product development, engineering, and operations, ensuring comprehensive service and platform availability across different time zones and markets.
Street Address:
1 Passage de la Trinité
City:
Lyon
State/Province:
Auvergne-Rhône-Alpes
Country:
France
Where Else Does Upfluence Operate Around the World?
New York, NY, USA
Address: 450 Park Avenue South, 3rd Floor, New York, NY 10016, USA
To drive growth in the North American market, provide localized support, and engage with key industry partners and clients in the region.
Los Angeles, CA, USA
Address: Los Angeles, California (Specific street address not broadly publicized)
To expand market penetration in a key US region known for its concentration of influencers, creative agencies, and major brands.
Neuchâtel, Switzerland
Address: Neuchâtel, Switzerland (Specific street address not broadly publicized)
To leverage Swiss innovation and talent, support specific European market segments, and contribute to Upfluence's global technology infrastructure.
Buying Intent Signals for Upfluence
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Upfluence? Meet the Executive Team
As of April 2025, Upfluence' leadership includes:
Who's Investing in Upfluence?
Upfluence has been backed by several prominent investors over the years, including:
What Leadership Changes Has Upfluence Seen Recently?
Based on publicly available information, Upfluence's core C-suite leadership, particularly the co-founders, has remained stable. Any executive changes beyond the primary C-suite (like VP level) are not consistently publicized. Paolo Biondi joined as CMO in late 2022/early 2023, which falls just outside or at the edge of a strict 12-month window but is a notable recent addition. For the immediate past 12 months, no other major C-level shuffles have been prominently announced.
New Appointments:
What Technology (Tech Stack) Is Used byUpfluence?
Discover the tools Upfluence uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Upfluence Email Formats and Examples
Upfluence primarily uses the [first].[last]@upfluence.com email format for its employees. This is the most common pattern observed. Other less common formats might exist but this pattern has the highest probability of success.
[first].[last]@upfluence.com
Format
jane.doe@upfluence.com
Example
90%
Success rate
What's the Latest News About Upfluence?
PR Newswire • October 26, 2023
Upfluence Unveils Groundbreaking AI Suite for Influencer Marketing
Upfluence announced the launch of its new AI Suite, featuring tools like AI Content Generation, AI Influencer Matching, and AI Campaign Optimization. This suite is designed to revolutionize how brands approach influencer marketing by enhancing efficiency, creativity, and performance analysis....more
MarTech Series • May 16, 2023
Upfluence Integrates with Klaviyo to Power Influencer Marketing for Ecommerce Brands
Upfluence announced its integration with Klaviyo, a leading customer platform. This collaboration enables e-commerce brands to synchronize influencer data and campaign activities directly into their Klaviyo accounts, thereby enhancing personalized marketing communications and tracking for influencer-driven sales....more
Business Wire • February 7, 2024
Upfluence Named Leader in Influencer Marketing Solutions by G2 for Winter 2024
Upfluence announced it has been recognized as a Leader in the Winter 2024 Grid® Report for Influencer Marketing Solutions by G2, the world's largest and most trusted software marketplace. This recognition is based on receiving a high volume of positive customer reviews and strong market presence....more
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