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UNTUCKit is an American apparel company founded in 2011 by Chris Riccobono and later joined by CEO Aaron Sanandres. The company's core innovation is designing shirts specifically to be worn untucked, offering a neater, more intentional casual look. Initially focused on men's shirts, UNTUCKit has expanded its product line to include women's apparel, t-shirts, polos, sweaters, outerwear, pants, and accessories. They operate primarily through a direct-to-consumer model with a strong e-commerce presence and a growing network of physical retail stores across the United States, Canada, and the United Kingdom.
Serves as the central hub for design, marketing, operations, finance, and strategic decision-making for the company's global activities.
Located in a historic SoHo building, likely featuring a modern office design that reflects the brand's clean and contemporary aesthetic. Proximity to other fashion brands and retail flagships.
Likely a dynamic, fast-paced, and entrepreneurial environment, with a focus on innovation in apparel, customer experience, and brand growth. Collaboration between creative, retail, and business teams is probably key.
The NYC headquarters positions UNTUCKit at the epicenter of the American fashion industry, facilitating access to talent, trends, and media. It underscores its identity as a modern, urban brand.
UNTUCKit has a significant presence in North America (United States and Canada) and the United Kingdom through its physical retail stores. Its e-commerce platform allows for shipping to numerous countries worldwide, extending its reach globally. Global functions supported include international online sales, marketing tailored to different regions, customer service, and supply chain management to support its retail and online operations.
110 Greene Street, Suite 400
New York
NY
USA
Address: Supporting UK retail operations (specific corporate office address not publicly prominent, multiple retail locations exist)
To establish and expand UNTUCKit's brand presence and sales within the UK market, catering to local consumer preferences and managing European e-commerce fulfillment if applicable.
Address: Supporting Canadian retail operations (specific corporate office address not publicly prominent, multiple retail locations exist)
To grow the UNTUCKit brand across Canada, adapting to the Canadian retail landscape and consumer base.
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As of April 2025, UNTUCKit' leadership includes:
UNTUCKit has been backed by several prominent investors over the years, including:
UNTUCKit's executive team has shown stability, with key leaders like CEO Aaron Sanandres continuing to guide the company. No major high-profile executive departures or hires have been widely publicized in the past 12 months, suggesting continuity in strategic direction.
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UNTUCKit likely employs common corporate email formatting conventions. The most probable structure is the first initial followed by the last name, or first name followed by last name, at their untuckit.com domain.
flast@untuckit.com (e.g., jdoe@untuckit.com) or first.last@untuckit.com (e.g. john.doe@untuckit.com)
Format
ariccobono@untuckit.com
Example
80%
Success rate
Boston Real Estate Times • April 23, 2024
UNTUCKit announced its plans to open a new retail location in Boston's Seaport district, further expanding its physical store presence in key urban markets....more
Forbes • May 24, 2023
UNTUCKit is focusing on strategic growth through continued retail store openings, exploring wholesale partnerships, and broadening its product offerings beyond its signature shirts....more
The Wall Street Journal • May 1, 2023
CEO Aaron Sanandres discusses strategies to refresh and elevate the UNTUCKit brand, focusing on evolving with customer tastes and expanding market reach....more
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