What Does Unruly Do?

Total employees250
HeadquartersLondon
Founded2006

Unruly is an advertising technology company that specializes in delivering and measuring digital video advertising across a variety of platforms. Founded in 2006, Unruly was a pioneer in understanding and predicting video virality and emotional engagement with ads. Their platform offered tools for advertisers to reach specific audiences with their video content, track performance, and optimize campaigns. Unruly was acquired by News Corp in 2015 and later by Tremor International (now Nexxen) in 2020, where its technology and services continue to be a core part of Nexxen's offering for CTV and video advertising.

Where Is Unruly's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central hub for global operations, product development, engineering, marketing, sales leadership, and executive management for Unruly.

Notable Features:

The White Chapel Building is a prominent, modern office space. Unruly's offices were known for vibrant, creative designs, often featuring breakout areas, collaborative spaces, and company branding reflecting its energetic culture, including features like a 'cattitude' wall or themed meeting rooms.

Work Culture:

Unruly was known for a dynamic, innovative, and collaborative work culture. Employees often described it as fast-paced and fun, with a strong emphasis on teamwork and 'Delivering Wow,' one of its core values.

HQ Significance:

The London HQ was pivotal in establishing Unruly's global footprint, driving its technological innovation in ad tech, and managing its expansion into new markets before its acquisitions.

Values Reflected in HQ: The office design often aimed to reflect values such as creativity ('Be Brave'), collaboration ('Share the Love'), and innovation, with open-plan layouts and playful elements.

Location:

Historically, Unruly operated across North America, Europe, Asia-Pacific, and Australia, with over 15 offices in major advertising hubs. These offices supported a full range of functions including sales, account management, publisher development, ad operations, and regional marketing. This extensive network enabled Unruly to deliver global campaigns for multinational brands and work closely with local publishers worldwide. Its technology platform was designed for global scale, delivering video ads to billions of users.

Street Address:

The White Chapel Building, 10 Whitechapel High St

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Unruly Operate Around the World?

New York, NY, USA

Address: Historically, 22 W 19th St, New York, NY 10011 (example of a past location)

Driving growth and managing campaigns within the significant US advertising market, adapting global strategies for local execution.

Singapore, Singapore

Address: Historically, offices in central business districts like Cecil Street (example of a past location)

Expanding Unruly's presence and tailoring its video advertising solutions for various APAC markets, managing regional teams.

Sydney, NSW, Australia

Address: Historically, offices in Sydney's CBD or media hubs (example of a past location)

Catering to the ANZ advertising market with localized support, insights, and solutions for brands and publishers.

Hamburg, Germany

Address: Historically, locations within Hamburg's media and business districts (example of a past location)

Expanding Unruly's footprint in continental Europe and servicing German-speaking markets.

Buying Intent Signals for Unruly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Unruly? Meet the Executive Team

As of April 2025, Unruly' leadership includes:

Sarah Wood - Co-founder & former CEO
Scott Button - Co-founder & former CEO/Chairman
Matt Cooke - Co-founder & former CTO
Norm Johnston - Former CEO (during News Corp era)
Kenneth Suh - Former Global SVP, Head of Unruly (during early Tremor/Nexxen era)

Who's Investing in Unruly?

Unruly has been backed by several prominent investors over the years, including:

Amadeus Capital Partners
BGF (Business Growth Fund)
Van den Ende & Deitmers Venture Capital Partners
Hayley Parsons (Founder of Gocompare.com)

What Leadership Changes Has Unruly Seen Recently?

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Exits0

Since Unruly's full integration into Nexxen (formerly Tremor International), executive movements are typically announced at the Nexxen corporate level. No specific high-profile executive hires or exits solely for the 'Unruly' brand or division within Nexxen have been prominently reported in the last 12 months. Leadership for Unruly's technology and business unit resides within Nexxen's executive team.

What Technology (Tech Stack) Is Used byUnruly?

Discover the tools Unruly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Unruly Email Formats and Examples

Unruly historically used common corporate email patterns. A frequently observed format was [first].[last]@unrulygroup.com. After its acquisitions, email formats would have aligned with the parent companies (News Corp, then Tremor International/Nexxen). For current Nexxen employees working on Unruly technology, Nexxen's email format would apply.

[first].[last]@unrulygroup.com

Format

jane.doe@unrulygroup.com

Example

70%

Success rate

What's the Latest News About Unruly?

Nexxen • May 14, 2024

Nexxen Selected by Omnicom Media Group Germany as a Preferred SSP Partner, Leveraging its Unruly SSP

Nexxen announced that Omnicom Media Group (OMG) Germany has chosen Nexxen as a preferred SSP partner, utilizing its Unruly SSP. This partnership aims to provide OMG Germany's clients with enhanced access to premium video inventory and data-driven advertising solutions....more

Nexxen • May 2, 2024

Nexxen and Scope3 Expand Partnership to Offer Carbon-Neutral Private Marketplaces Through the Unruly SSP

Nexxen and Scope3 announced an expanded partnership to provide carbon-neutral private marketplaces (PMPs) via the Unruly SSP. This initiative allows advertisers to invest in media that actively reduces carbon emissions, aligning with sustainability goals....more

Tremor International (now Nexxen) • February 20, 2020

Tremor International Completes Acquisition of Unruly from News Corp

Tremor International Ltd. announced the completion of its acquisition of Unruly, a global video advertising marketplace, from News Corp. This strategic acquisition aimed to strengthen Tremor's video advertising capabilities and global reach....more

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