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Unruly is an advertising technology company that specializes in delivering and measuring digital video advertising across a variety of platforms. Founded in 2006, Unruly was a pioneer in understanding and predicting video virality and emotional engagement with ads. Their platform offered tools for advertisers to reach specific audiences with their video content, track performance, and optimize campaigns. Unruly was acquired by News Corp in 2015 and later by Tremor International (now Nexxen) in 2020, where its technology and services continue to be a core part of Nexxen's offering for CTV and video advertising.
Served as the central hub for global operations, product development, engineering, marketing, sales leadership, and executive management for Unruly.
The White Chapel Building is a prominent, modern office space. Unruly's offices were known for vibrant, creative designs, often featuring breakout areas, collaborative spaces, and company branding reflecting its energetic culture, including features like a 'cattitude' wall or themed meeting rooms.
Unruly was known for a dynamic, innovative, and collaborative work culture. Employees often described it as fast-paced and fun, with a strong emphasis on teamwork and 'Delivering Wow,' one of its core values.
The London HQ was pivotal in establishing Unruly's global footprint, driving its technological innovation in ad tech, and managing its expansion into new markets before its acquisitions.
Historically, Unruly operated across North America, Europe, Asia-Pacific, and Australia, with over 15 offices in major advertising hubs. These offices supported a full range of functions including sales, account management, publisher development, ad operations, and regional marketing. This extensive network enabled Unruly to deliver global campaigns for multinational brands and work closely with local publishers worldwide. Its technology platform was designed for global scale, delivering video ads to billions of users.
The White Chapel Building, 10 Whitechapel High St
London
England
United Kingdom
Address: Historically, 22 W 19th St, New York, NY 10011 (example of a past location)
Driving growth and managing campaigns within the significant US advertising market, adapting global strategies for local execution.
Address: Historically, offices in central business districts like Cecil Street (example of a past location)
Expanding Unruly's presence and tailoring its video advertising solutions for various APAC markets, managing regional teams.
Address: Historically, offices in Sydney's CBD or media hubs (example of a past location)
Catering to the ANZ advertising market with localized support, insights, and solutions for brands and publishers.
Address: Historically, locations within Hamburg's media and business districts (example of a past location)
Expanding Unruly's footprint in continental Europe and servicing German-speaking markets.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Unruly' leadership includes:
Unruly has been backed by several prominent investors over the years, including:
Since Unruly's full integration into Nexxen (formerly Tremor International), executive movements are typically announced at the Nexxen corporate level. No specific high-profile executive hires or exits solely for the 'Unruly' brand or division within Nexxen have been prominently reported in the last 12 months. Leadership for Unruly's technology and business unit resides within Nexxen's executive team.
Discover the tools Unruly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Unruly historically used common corporate email patterns. A frequently observed format was [first].[last]@unrulygroup.com. After its acquisitions, email formats would have aligned with the parent companies (News Corp, then Tremor International/Nexxen). For current Nexxen employees working on Unruly technology, Nexxen's email format would apply.
[first].[last]@unrulygroup.com
Format
jane.doe@unrulygroup.com
Example
70%
Success rate
Nexxen • May 14, 2024
Nexxen announced that Omnicom Media Group (OMG) Germany has chosen Nexxen as a preferred SSP partner, utilizing its Unruly SSP. This partnership aims to provide OMG Germany's clients with enhanced access to premium video inventory and data-driven advertising solutions....more
Nexxen • May 2, 2024
Nexxen and Scope3 announced an expanded partnership to provide carbon-neutral private marketplaces (PMPs) via the Unruly SSP. This initiative allows advertisers to invest in media that actively reduces carbon emissions, aligning with sustainability goals....more
Tremor International (now Nexxen) • February 20, 2020
Tremor International Ltd. announced the completion of its acquisition of Unruly, a global video advertising marketplace, from News Corp. This strategic acquisition aimed to strengthen Tremor's video advertising capabilities and global reach....more
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