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Unmetric
What Does Unmetric Do?
Unmetric Inc. was a prominent social media analytics and intelligence platform that provided brands and agencies with data-driven insights to improve their social media strategies. It offered competitive benchmarking, content ideation, and campaign analysis across major social networks like Facebook, X (formerly Twitter), Instagram, and YouTube. Unmetric was known for helping marketers analyze competitor strategies, discover engaging content, and measure campaign performance. The company was acquired by Falcon.io in October 2019, which subsequently became part of Cision.
Where Is Unmetric's Headquarters?
HQ Function
Served as the global headquarters, housing key leadership, global sales strategy, marketing, business development operations, and investor relations.
Notable Features:
The New York office likely featured a modern, open-plan design typical of tech companies, aimed at fostering collaboration and innovation, with facilities to support a global team.
Work Culture:
Unmetric reportedly fostered a dynamic, fast-paced, and innovative work culture. It focused on data-driven solutions, empowering employees to contribute to client success in the evolving social media landscape. Emphasis was likely placed on teamwork and continuous learning.
HQ Significance:
The New York HQ was crucial for its proximity to a large client base of global brands and advertising agencies, access to talent, and its role in driving Unmetric's presence in the North American and global markets.
Values Reflected in HQ: The headquarters' operations and environment likely aimed to reflect Unmetric's core values of innovation, customer-centricity, data-driven insights, and excellence in social media intelligence.
Location:
Unmetric Inc. served a diverse global clientele, including Fortune 500 companies, leading brands, and digital agencies across various continents. Its platform supported multiple languages and provided analytics for global social media networks. Key functions supported globally included sales operations, marketing outreach, customer success management, and research and development, with primary operational hubs in the USA and India.
Street Address:
11 Broadway, Suite 1115
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Unmetric Operate Around the World?
Chennai, Tamil Nadu/India
Address: Module No 308, 3rd Floor, Campus 4B, RMZ Millenia Business Park, No 143, Dr MGR Road, Kandanchavadi, Chennai – 600096, India
The Chennai office leveraged India's strong technology talent pool for core product innovation and to provide cost-effective, scalable operations and support services to Unmetric's global clientele.
Buying Intent Signals for Unmetric
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Unmetric? Meet the Executive Team
As of April 2025, Unmetric' leadership includes:
Who's Investing in Unmetric?
Unmetric has been backed by several prominent investors over the years, including:
What Leadership Changes Has Unmetric Seen Recently?
Unmetric Inc. was acquired by Falcon.io in October 2019 and is now part of Cision. Consequently, there have been no executive new hires or exits for Unmetric Inc. as an independent entity in the last 12 months. The information below reflects this status.
What Technology (Tech Stack) Is Used byUnmetric?
Discover the tools Unmetric uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Unmetric Email Formats and Examples
Historically, Unmetric Inc. likely utilized common corporate email address formats. Based on typical structures for technology companies, primary patterns would include [first_initial][last] or [first].[last] followed by @unmetric.com. These formats were used for internal and external communications when the company was operational.
[first_initial][last]@unmetric.com (e.g., jdoe@unmetric.com) or [first].[last]@unmetric.com (e.g., john.doe@unmetric.com)
Format
lnarayan@unmetric.com
Example
10%
Success rate
What's the Latest News About Unmetric?
PR Newswire • October 2, 2019
Falcon.io Acquires Unmetric to Create a Best-in-Class Social Media Marketing Platform
Falcon.io, a leading social media management platform, announced its acquisition of Unmetric Inc. This strategic move aimed to integrate Unmetric's advanced social media analytics, benchmarking, and AI-powered intelligence capabilities into the Falcon.io suite, enhancing its offering for marketers worldwide....more
TechCrunch • September 18, 2013
Unmetric Raises $5.5M Series B Led By JAFCO Asia To Expand Its Social Media Benchmarking Platform Globally
Unmetric, a social media benchmarking platform, secured $5.5 million in Series B funding. The round was led by JAFCO Asia, with participation from existing investor Nexus Venture Partners. The capital was intended for further product development and to accelerate global market expansion....more
VCCircle • April 10, 2012
Social Media Analytics Firm Unmetric Gets $3.2M Series A From Nexus Venture
Unmetric Inc. raised $3.2 million in a Series A funding round from Nexus Venture Partners. The investment was aimed at enhancing its social media analytics platform, which helps brands compare their social media performance against competitors and industry benchmarks....more
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